商务英语函电信函写作格式和结构课件

chapter1BusinessEnglishLettersWriting商务英语信函的写作Preface1.DefinitionQ:WhatdoesEBCreferto?Englishbusinesscorrespondencereferstotheletters,cables,telexes,faxesande-mailsdealingininternationalbusiness,aswellasindomestictrade,ofcourse.2.AimThepurposeofthiscourseistohelpyoulearnhowtowritegoodbusinesslettersbyusingup-to-dateexpressionsinthesimplestpossiblelanguage.Q:WhatarethedifferencesbetweenEBCandotherEnglishcoures?1.Ithasitsuniquelanguagestyleandjargons(行话）2.Itisfullofbusinessterminations（术语）andabbreviations3.ThereisacloserelationbetweenEBCandinternationaltrade3.FeaturesExamples:Trytoexplainthefollowingunderlinedexpressions.WeareinthemarketforsilkblousesandshouldbepleasedifyoucouldkindlyquoteusyourkeenestpricesforthegoodsbelowOfferquotationordercounterofferletterofcreditCIFFOBYL11/11RVD4.WritingPrinciples1.Businessletter-writingisanessentialpartofbusiness.2.Theletterisoftenanevidenceofanarrangementoracontract，andmustthereforebewrittenwithcare.3.Theaimofletteristosecuretheinterestofthereaderandhiscooperation.WritingPrinciplesofbusinessLetters7“C”s1)Courtesy礼貌语言要有礼且谦虚，及时地回信也是礼貌的表现。2)Clarity清楚意思表达明确，要注意：（一）避免用词错误：（二）注意词语所放的位置：（三）注意句子的结构：3)Conciseness简洁（一）避免废话连篇（二）避免不必要的重复（三）短句、单词的运用4)Consideration体谅写信时要处处从对方的角度去考虑有什么需求，而不是从自身出发，语气上更尊重对方。5)Completeness完整商务函电应完整表达所要表达内容和意思，何人、何时、何地、何事、何种原因、何种方式等。6)Concreteness具体内容当然要具体而且明确，尤其是要求对方答复或者对之后的交往产生影响的函电。7)Correctness正确表达的用词用语及标点符号应正确无误，因为商务函电的内容大多涉及商业交往中双方的权利、义务以及利害关系，如果出错势必会造成不必要的麻烦。FormsofBusinessLetters商业信函的格式Fourmajorforms1.FullBlockForm齐头式2.Semi-blockedform混合式/半齐头式3.IndentedForm缩行式4.Simplifiedform简化式1J&JPlazaNewBrunswick,NJ089333U.S.A.Tel:[phone]Fax:[phone]E-mail:[e-mail]:22ndJuly,20--SoftHealthCareProductCorp.Room2301YiliBLD,35NanjingRoad,Shanghai,ChinaAttention:Mr.Wang,ImportDept.DearSir,Re:SHAMPOOWe’vereceivedyourletterofJuly10thenquiringaboutourJOHNSON'S®BabyShampooWithNaturalLavender,butunfortunately,thestockofthisproductisrunninglowduetotheheavydemand.Butwewillinformyouassoonasthenewsuppliescomeup.WesellawidevarietyofBaby’sShampoo.AllofthemaremadeoftheNOMORETEARSformula.Foryourreference,weencloseanillustratedcatalogueofourshampoosandwehopeyouwillfinditinteresting.Wehopethatwecanclosebusinesstoourmutualadvantageinthefuture.Yoursfaithfully,Johnson&JohnsonDorisFergosonDorisFergoson(Manager)Q:Whatarethefeaturesofblockstyle?全部左对齐BlycoTexileGrorpBNetherlandsTel:5387743Telex:45635Fax:[phone]Yourref:C9246Ourref:bwbwDate:April24,2004Xi’anTexileImport&ExportCorp.108LianHuRoad,Xi’an,Shaanxi,ChinaDearsirs,ThankyouforyourletterofApril18,2004.Weareacompnythatis,foryearsalready,engagedinimportingclothingitemsfromyourcourty,althoughnotfromXi’an.Weareinterestedincontactsasmentionedbyyou.Ourpurchasingmanager,whoisinHongKongatthemoment,willcontactyouwhenhereturns.Withkindregards.YoursfaithfullyBlycoTexileGroupB.V.(Signed)…J.kistemaker,Manager日期偏右结束语和签名中间偏右Q:Whatarethefeaturesofsemi-blockstyle?310Taepyung-ro2-ga,Chung-guSeoul,100-102,KoreaTel:82-2-3706-1114E-mail:[e-mail]-11YourReferenceNoDate:23rdDecember,20--ShandongScience&TechnologyCo.Ltd.21/FBrightPlaza138JinniRoad,JinanShandong,ChinaAttention:Mr.ZhouJun,ImportDept.DearSir,Re:OurOfferforPDATypeIII-HThankyouforyourinterestinourlatestPersonalDigitalAssistantTypeIII-H.Asrequested,weofferyou500setsofPDAatUSD140persetFOBInchonforshipmentinFebruary,20--.WerequirepaymentbyL/C.Becausethereisanincreasingdemandforthisproduct,ourpriceisnon-negotiable.Welookforwardtoyourreply.Yourstruly,SamsungElectronicsLavisKimLavisKim(Manager)日期靠右结束语和签名偏右首行缩进4~5个空格Q:Whatarethefeaturesofsemi-blockstyle?•BlycoTexileGroOssterstra2,7524DZEnschede•heNetherlands•Tel:53877•Telex:45635Fax:[phone]•April24,2004•Xi’anTexileImport&ExportCorp.•108LianHuRoad,•Xi’an,Shaanxi,China•ThankyouforyourletterofApril18,2004.Weareacompnythatis,foryearsalready,engagedinimportingclothingitemsfromyourcourty,althoughnotfromXi’an.•Weareinterestedincontactsasmentionedbyyou.Ourpurchasingmanager,whoisinHongKongatthemoment,willcontactyouwhenhereturns.•J.kistemaker,Manager无结尾敬语无称呼PartsofaBusinessLetter信件组成部分EssentialParts必要部分1.Theletterhead信头2.Thereferenceanddate编号及日期3.Theinsidenameandaddress收信人名称地址4.Thesalutation称呼5.Thebodyoftheletter信文6.Thecomplimentaryclose结尾敬语7.Thesignature签名OptionalParts附加部分8.ReferenceNo.参考编号9.Theattentionline具体收信人10.Thesubjectline事由11.TheIdentificationline主办人代号12.Theenclosure附件13.Thecarboncopynotation抄送14.Thepostscript附言各部分写法PleasepayattentiontothedifferenceofthewritingofaddressinEnglishandChinese.信头和收信人名称、地址英语：名称在上，地址在下地址先小后大中文：名称在上，地址在下地址先大后小名称、地址AUKaddress:AirEnvironmentalMechanicalEquipmentLimited2076WestMainStreetDevon,EX140RAU.K.公司名称门牌号街道城市邮编国家中文名称、地址举例河南科技大学林业职业学院中国河南省洛阳市中州东路2号单位名称地址由大到小中国地址名称用英文写SinochemJiangsuImportandExportCorporationJiangsuInternationalBusinessMansion,50ZhonghuaRoad,Nanjing210001,P.R.China单位名称门牌号大楼名称街道邮编城市国家日期位置：美式：在信头和收信人名称地址之间英式：通常在收信人名称地址之下均可以齐头，也可以靠右写法：美式：月-日-年英式：日-月-年美式日期举例InterstateProducts,Inc.511InterstateCourtSarasota,FL34240USADate:April4,20--ShandongForeignTrade(Holdi