商务英语阅读3 unit 1 text A

LOGOLOGOPage21.BackgroundInformation:BabyBoomLOGOPage31.BackgroundInformation:BabyBoomDefinition:TheexplosionofnewinfantsaftertheendofWorldWarII.Time:4664（1946-1964）Howmany?anestimated77millionbabieswerebornintheUnitedStatesalone!LOGOPage41.BackgroundInformation:BabyBoom2015年9月3日是中国人民抗日战争暨世界反法西斯战争胜利70周年纪念日。the70thanniversaryoftheChinesePeople'sWarofResistanceAgainstJapaneseAggressionandtheWorldAnti-FascistWar93paradeLOGOPage51.BackgroundInformation:BabyBoomerBabyBoomer:Apersonwhowasbornbetween1946and1964.Influence:Duringtheboom,Thelargeincreaseinpopulationproducedasubstantialriseindemandforconsumergoods,stimulatingthepost-wareconomy.LOGOPage61.BackgroundInformation:BabyBoomHistoricalandsocialbackgroundWhenthewarendedin1945,millionsofveteransreturnedhomeandwereforcedtore-integrateintocivilianlife.Tohelpthisprocess,CongresspassedtheG.I.BillofRights(《退伍军人权利法案》).Thisbillencouragedhomeownershipandinvestmentinhighereducationthroughthedistributionofloansatlowornointerestratestoveterans.LOGOPage71.BackgroundInformation:BabyBoomerReturningveteransmarried,startedfamilies,pursuedhighereducation,andboughttheirfirsthomes.Withveteran'sbenefits,thetwenty-somethingsfoundnewhomesinplannedcommunitiesontheoutskirtsofAmericancities.Thebabyboomtriggeredahousingboom,consumptionboomandaboominthelaborforce.Between1940and1960,thenation'sGDPjumpedmorethan$300million.LOGOLOGO1.BackgroundInformation:IvyLeagueEstablished:1954Association:NCAA（美国）全国大学生体育协会（NationalCollegiateAthleticAssociation）Members:8Sportsfielded:33(men's:17;women's:16)Region:NortheastHeadquarters:Princeton,NewJerseyCommissioner:RobinHarris(since2009)Website:ivyleaguesports.comLOGO1.BackgroundInformation:IvyLeagueDefinition:TheIvyLeagueisacollegiateathleticconference(大学体育协会)comprisingsportsteamsfromeightprivateinstitutionsofhighereducationintheNortheasternUnitedStates.Theconferencenameisalsocommonlyusedtorefertothoseeightschoolsasagroup.Connotations（内涵）ThetermIvyLeaguehasconnotationsof:academicexcellence（学业优异）,selectivityinadmissions（入学条件苛刻）,andsocialelitism（社会精英主义）.LOGO1.BackgroundInformation:IvyLeagueLocation:LOGO1.BackgroundInformation:IvyLeagueMembers:TheeightinstitutionsareBrownUniversity,ColumbiaUniversity,CornellUniversity(康乃尔大学),DartmouthCollege(达特茅斯学院),HarvardUniversity,theUniversityofPennsylvania,PrincetonUniversity,YaleUniversity.LOGO1.BackgroundInformation:IvyLeagueLOGO1.BackgroundInformation:IvyLeagueTimeofEstablishment:SevenoftheeightschoolswerefoundedduringtheUnitedStatescolonialperiod（1493年—1776年）;theexceptionisCornell,whichwasfoundedin1865.IvyLeagueinstitutionsaccountforsevenofthenineColonialCollegeschartered(特许建立的）beforetheAmericanRevolution（美国独立战争：1775-1783）.LOGO1.BackgroundInformation:IvyLeagueEnrollmentsUndergraduateenrollmentsrangefromabout4,000to14,000,Totalenrollments,includinggraduatestudents,rangefromapproximately6,100atDartmouthtoover20,000atColumbia,Cornell,Harvard,andPenn.LOGO1.BackgroundInformation:IvyLeagueFinancialEndowment（捐赠基金）IvyLeaguefinancialendowmentsrangefromBrown's$3.2billiontoHarvard's$36.4billion,thelargestfinancialendowmentofanyacademicinstitutionintheworld.IvyLeagueuniversitieshavesomeofthelargestuniversityfinancialendowmentsintheworld,whichallowstheuniversitiestoprovidemanyresourcesfortheiracademicprogramsandresearchendeavors.Asof2014,HarvardUniversityhasanendowmentof$36.4billion.Additionally,eachuniversityreceivesmillionsofdollarsinresearchgrants（研究基金）andothersubsidiesfromfederalandstategovernment.LOGOBROWNUNIVERSITYLOGOCORNELLUNIVERSITYLOGOCOLUMBERUNIVERSITYLOGODARTMOUTHUNIVERSITYLOGOHARVARDUNIVERSITYLOGOUNIVERSITYOFPENNSYLVANIALOGOPRINCETONUNIVERSITYLOGOYALEUNIVERSITYLOGO2.TextAppreciationStep1.Forcastthemainideaofthetextfromthetitleandthetopicsentence(1stsentence)title:GettinginGetsHarderT.S.:Thechildrenofthebabyboomersarefloodingcollegeswithapplications,makingtheprocessmorecompetitivethanever.LOGO2.TextAppreciationStep2.Putanumberoneachparagraph,Skimthetextandfindoutthemainideaofeachparagraphorpart:para.1:anexamplewhichtellsusgettingintocollegecanbeverycompetitive.para.2:tellsuswhythechanceofgettingintoacollegehasneverbeenworse/slimmer.para.3-4:anincreaseinthenumberofapplicationssincelastyear.para.5:parents'attitudetowardtheratracechangedandtheyfindoutthecountermeasure.LOGO2.TextAppreciationpara.6-7:differentattitudesofcollegeadmissionsofficerstowardthecompetitiveenrollmentofhigh-schoolgraduatesandwhyarecollegesspendingbigbucksonmarketing?para.8:crowd-controlproblemscausedbythelargenumberofhigh-schoolapplicantsandcountermeasures.para.9:worriesabouttheshrinkoffutureapplicantsandrelevantmeasures.para.10:anechoofpara.1.LOGO2.TextAppreciationStep3:HaveaquicklookatthequestionsinExerciseIIandfindouttherightchoicesusingthereadingskillofscanning.LOGO3.languagepoints:para.1:anexamplewhichtellsusgettingintocollegecanbeverycompetitive.haveagoodshot:尽力GPA:gradepointaverage:(显示学生在学校或大学的学习成绩)平均分绩点。well-regarded:口碑好的putsb.nearthetopoftheclass使名列前矛followone'sdream