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当前位置:首页 > 商业/管理/HR > 资本运营 > facebook上的品牌策略.
15learningsfromthetop50brandsinFacebook#1.Morewarmth.LessSpamUsershatetheirwallsbeingfilledupbyrepeatedpostsfromthepage.TheresaclearlinebetweenUpdatesandSpam#2.FanslikefreestuffOkyoudon’thavetobeSantaClaus.Butmaybetheonepushittakesforsomeonetobeyourfanoveryourcompetitoristogivehimorheratshirt.His20friendsseehimwearingthatt-shirt.Thinkaboutit.#3.ItsanotherwebsiteThesooneryourealizeit,thesooneryou’llfindoutthatthelongtailisntsolong#4.InvitethemtoyourworldStreamlive,postpicturesofeventsandtheoffice,freeinvites..Howeveryouwanttodoit,invitethemtoyourworldwithexclusivecontent.ImagineyourselftobeWillyWonka,andyourfanswithgoldentickets.#5.Youmaybeyourfanssuperstar.MakehimyoursYouknowwhyfanscarrycamerasandautographbooks?Theywanttomaketheirstarslifepartoftheirs.Showcasesuchfansonyourfanpageandyou’llbelovedforit.IfyoureaBeatle,theymightevenscreamandgounconscious#6.Showyoucare.YourfanwilltooIfyourintentionisnoble,there'snothingwronginlettingyourfansthinksoaswell.GivingbackthroughCSRusingyourfanpageisnotblowingyourowntrumpet.Itslettingthefansblowitalong…yougetmydrift.#7.Facebookadsarealwaysugly,SoyouwontbehatedforitFacebookadsarentintrusive,They'repushedtoanobscurecornerandtheylookjustplainbadnomatterhowbigassyourbrandis.Soitdoesn’thurttakingthemouttopromoteyourpagewithinFacebook#8.Fanpagesshouldn’tbecontrolled.FansareallowedtogocrazyYourfansaremoreresponsibleasacollectivegroupaboutyourbrandthanyoumaybe.Soitsoktoletthemrunit.Theresnothingmorecoolthanlettingafanbeapartofthemaintenanceofyourfanpage#9.Don’tshutdownreplicatesActuallyyoushouldsinceitsbetterhavingjustonepagewhichallfanscouldbeapartof.Butdon’t‘shutthemdown’Invitetheiradminstorunyourpageinstead.Theywereniceenoughtohavebuiltoneforyou,soyoubetterbenice.#10.Iftheycomplain,don’thugthemamonthlaterSeethat’sjustweird.IFtheyhaveagripe,talktotheminstantly.Youwantafanpissedoffforoveraweekorjustaday?#11.YourfansarethebestresearchteamyouhaveTheyknowyourbrandinsideout.Atleastsomeofthemwould,sotaketheirwordforitandgetitoutofthem.Buildthefanpagetogether,betteryourproductsorevendiscussyournextad.#12.Yourfanswontbuy.NotunlessyoumakethemfeelspecialTheytooktheeffortofbeingyourfanandseeingyourupdatesandyoustillsellthema2buckburgerfor2bucks?Forshame..#13.Yourfansareyourarmy.FightwarswiththemNonotlawsuits.Butthere'snothingwronginhavingabitoffunwithyourcompetitionorevenbetterwhenthey'renotyourcompetition.Ifyoudon’tbelievemeaskCNNorYoutube#14.AgoodappadayisbetterthanadvertisinganyotherdayAnappdesignedthatleadspeopletoyourfanpagehasbetterCPM,CPCandLILBOBEEPthanabanner#15.Alwayshavelearningsthatnumbertoamultipleof5Cositsoundsbetterthan14learningsor16learnings.#16.ThankyouThisisnotalearningAxonAlexaxe324@gmail.com
本文标题:facebook上的品牌策略.
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