综合英语教程第三册6单元-3-06-Part-2

ReadingComprehensionPartIIBook3-Unit6Pre-readingTaskComprehensionWorkLanguageWorkReadingComprehensionBook3-Unit6ReturntoMenuBook3-Unit6Discussthefollowingquestions.Doyouliketobargainwhendoingshopping?Whenandwhy?Isbargainingaweaknessorstrongpointinhumannature?Why?Isbargainingharmfulorbeneficialtooursociety?AndyRooney(1919—)CBSnewscorrespondent,isafamousAmericanhumorist,columnist,writerandproducer.HehaswontheWritersGuildawardforBestScriptoftheYearsixtimes,andEmmyawardsthreetimesforhisessaysinhisprogram“AfewMinuteswithAndyRooney”.Timemagazineoncedescribedhimas“themostfelicitous(adj.善于措词的)non-fictionwriterintelevision”.Ref.‘consumerpsychology’.Consumerstendtobelievethattheycansavemoneybygettingeventheslightestdiscountandthisoftenresultsinabsurdpurchasesofunnecessarythings.47Bargainisacommercialtrickwhichlowersourlivingstandard.AbsurdPurchasesofUnnecessaryThingsBook3-Unit6Book3-Unit6Thesisstatement(para.1)Supportingdetail-1(para.2)Supportingdetail-2(para.3-6)Abargainisadirtytricktoextortmoneyfromthepocketsofsillyandinnocentpeople.BusinessmenandbargainCustomerandbargainConclusion(para.7)Bargain:harmfultoourlife,loweringourlivingstandardComparison:twodefinitionsExplanation:howabargainiscreatedAnalogy/Examples:customerpsychologyandmisconceptionQuestionDiscussionBook3-Unit61.Whatisthedifferencebetweentheorthodoxdefinitionandtherecentunderstandingofthetermbargain?Thedifferenceisthattheconventionalunderstandingtakesthewordatitsfacevalue,i.e.buyingsomethingatalowandadvantageouspricewhiletherecentdefinitionpointsupbusinessmen'stricktofoolsillyandinnocentpeople.Book3-Unit62.Howwouldabusinessmarketitsnewproduct?Andwhenwoulditcutdowntheprice?Atthebeginning,acompanywouldmarketitsnewproductatapricemuchhigherthanitsrealworth,takingadvantageoftheconsumer'slovefornovelty.Whentheattractionofnoveltyisbeginningtofade,thecompanywouldmakesomeslightcutsintheprice,turningitintoaso-calledbargain.Book3-Unit63.Whatmakesacustomerthinkthat“abargainmustnotbemissed”?Thisistypicalofconsumerpsychology.Eventhoughaverytinycut,suchasapenny,lookslikeaninsult,consumersdonotwanttomissit.Theytendtothinkthatsincetheyhavetobuysuchthingsaswashingpowder,soapetc.,theymightaswellbuythemonepennycheaper.Furthermore,theytendtobelievetheselittlebargainswouldeventuallyadduptoabigfortuneastheycansaveapennyhere...andapennythere.Book3-Unit64.Whatdoesitmeanwhenshopperssay“Apennyhere,…apennythere”?Thewriterismakingananalogybetweenthemurdererwhocommittedcrimestogathersmallamountsofmoneyhereandthereandthemodernshopperswhoarecrazyaboutobtainingbargainswhenshopping.Bothofthembelievethattheywouldfinallygatherabigfortunebysavingapennyhereandapennythere.Book3-Unit65.Whatistherealdangerofbargains?Therealdangeriswhenconsumers,temptedbybargains,rushtobuythingsthatareeitherunnecessaryforthemorhardtofindroomfor.6.Whatcommonmisconceptiondocustomershavewhentheyblindlyspendmoneyonbargains?Somecustomerstendtothinkthattheycanmakemoneyonsuchbargains.Actually,howevercheapthethingsyoubuyare,youalwaysspendmoneyratherthanmakemoney.Book3-Unit67.Whatpointdoesthewriterwanttomakewiththeexampleofacouplewhobuysugarinbulk?Thewriteristryingtoprovehowsillyitwouldbeifpeoplebuyunnecessarythingsinbulkforthesakeofacheaperprice.Book3-Unit68.Whatdoesthelastparagraphmean?Howwouldyoulookatthisissue?Thelastparagraphpointsoutthattoofferbargainsisaharmfulpractice.Thewriterreiterateshisargumentthattheblameshouldbeputonbothbusinessmenandconsumers.Forthebusinessmen,theymakethepoorpoorerwiththedirtycommercialtrick.Fortheconsumers,theyareeithertoonaiveortoogreedyandfailforsuchatrick.Andhehumorouslyproposesintheendthatourlivingstandardswouldriseby7.39%byprohibitingbargains.1.Itisnotabadtoothpaste,andaspeopleliketotrynewthingsitwillsellwelltostartwith;buttheattractionofnoveltysoonfades,sosaleswillfall.Book3-Unit6牙膏还不错,而且因为人们喜欢试用新颖的东西，所以一开始新产品销售很好，不过新奇的吸引力很快就消失了，结果产品的销售量就下降了。Hereitisanuncountablenoun,indicating