unit 7 counter-offer letters

Counter-offerLettersCounterofferislegallycalledapartialrejectionoftheoriginaloffer.Italsomeansacounterproposalputforwardbytheofferee,whocouldproposesomematerialamendmentsoralterationfortheoffermakertoconsider.Infact,thecounterofferisareplythataddsto,limitsandmateriallyamendstheoriginalofferandisregardedasanewoffer.Onceacounterofferappears,theoriginalofferhasbeeninvalidandreplacedbyit.Thenthecounterofferbecomesanewofferandthefoundationofbusinessnegotiation.AcounteroffermaycomefromorbemadebytheBuyerwhenhereceivestheofferandmakesmaterialalterationinreplyortheSellerwhenhereceivesthecounterofferfromtheBuyerandmakessomechangeoforalterationtothecounteroffer,thusbeingcalledre-counterofferorcounter-counteroffer.Patternofcounteroffers1.感谢对方的报盘；（Thankingthereaderfortheirquotation）–_Wewishtothankyouforyourletterof…(感谢你方……的来信)–Thankyoufor…(感谢……)–Inreplyto…(回复……)–Wethankyoufor…(感谢……)2.对不能接受报盘表示歉意；（Showingyourregretfornotbeingabletoaccepttheoffer）Weregrettosay…(很遗憾……)Whilewethankyoufor…(感谢……但是……)Regretfully…(很遗憾……)3.说明自己不能接受报盘的理由；（StatingthereasonsforBeingabletoaccepttheoffer）Asthemarketisdeclining…(由于市场下跌……)Ourcustomersfindittoohightoaccept.(我方客户人为太高无法接受)Someothermakescanbeeasilyobtainedatmuchlowerprices.(可以低价得到其他产品)4.阐述自己的观点，包括可以接受的条款、价格等（做具体还盘）；（Statingyourownidea，includingtermsandconditionsacceptable，etc.）Ifyoureduceyourpriceby…(如果能降价……的话)Wesuggestyoureduceyourpriceby…(建议你方降价……)Areductionof3%willhelpuspromotetheproduct.(降价3%会帮助我方促销)5.表示希望对方考虑自己的还盘,敦促对方尽早接受，并提示一起做生意的机会。(Wishingthereadertoacceptyourcounter-offer,urgingthereadertoacceptearly,andmentioningtheopportunitiesofdoingbusiness)Wewishyouwillconsider…favorably.(希望同意……)Weareanticipatingyourfavorable…(盼你方早日肯定答复……)Wearestillinterestedindoingbusiness…(我们还希望与你方做生意)Patternofreplyletterstocounteroffers1.告诉对方你已明了其意图并表示遗憾；（Tellingthereaderthatyouhaveknowntheirintentandshowyourregret）-Wenotefrom…(我们从……得知)-Weregrettolearnthat…(我方得知……)-Yourletterof…hasbeennoted…(你方……来信已收到)2.说明可以接受或表示遗憾不能接受还盘；（Expressingyouracceptanceorregretthatcounter-offerisnotacceptable）Weregrettosay…(很遗憾……)Whilewe…weregret…(虽然……但很遗憾……)Weverymuchregretthat…(非常遗憾……)3.解释接受或者不能接受对方还盘的原因；（Explainingthereasonsforacceptingordecliningthecounter-offer）-Foryourinformation,(由于……)-Atpresent,we…(目前我方……)-Asyouknow…(你知道……)4.表示希望建立长期的业务关系。（Wishingtoestablishlongbusinessrelations）-Iflateron…(如果以后……)-Weassureyou…(我们保证……)-Wewishtoreceive…(希望收到……)-Weexpecttoserveyou…(希望为你方服务……)Sampleletter1:Buyermakingacounter-offeronpriceDear…,RE:COUNTER-OFFERFORBICYCLESThankyouforyourletterconcerningtheofferforthecaptionedbicycles.Althoughweappreciatethequalityofyourbicycles,theirpriceistoohighforustoaccept.（提及上一封信，并直接表明自己的看法）ReferringtotheSalesConfirmationNo.8965,youwillfindthatweordered1000bicyclesofthesamebrandatthetermsandconditionsstipulatedinthatSalesConfirmation,butthepricewas10%lowerthanyourpresentprice.（解释还盘的原因。）Sinceweplacedthelastorder,priceforrawmaterialshasbeendecreasedconsiderably.Retailingpriceforyourbicyclesherehasalsobeenreducedby5%.Acceptingyourpresentpricewillmeangreatlosstous,letalonemakeprofits.（进一步说明理由。）Wewouldliketoplacerepeatorderswithyouifyoucouldreduceyourpriceatleastby1.5%.Otherwise,wehavetoshifttotheothersuppliersforoursimilarrequest.（表明自己的立场。）Wehopeyoutakeoursuggestionintoseriousconsiderationandgiveusyourreplyassoonaspossible.（希望对方考虑还盘并早日回复。）Yourssincerely,Sampleletter2:BuyeraskingforapricereductionDear…Wewritetothankyouforyourquotationof20thMarchandthesamplescuttingyouenclosed.Havingcarefullyexaminedthesamples,wefeelquitesatisfiedwiththequalityofyourgoodsandthewayinwhichyouhavehandledourinquiry.Itwouldbeprofitableforbothsidesifalong-termbusinessrelationshipcouldbeestablished.(感谢对方报盘)However,ourmarketingresearchrevealsthatthepricesyouquotedappeartobeonthehighsideevenforgoodsofyourquality.Goodsofsimilarqualitywhicharesoldattheprevailinglevelsare3%cheaperthanyours.Someofourclientsfeelworriedthatacceptingsuchanofferwouldonlyleavethemwithasmallmarginofprofitontheirsales.（表示遗憾并解释原因）Wesuggestthatyoumakesomeallowance,say,2%offyourquotedprices?Wefeelconfidentthattherevisedoneswouldhelpintroduceyourproductsintoourlocalmarkets.Andyoucouldalsorelyonlargevolumeofordersfromusifourcustomersseeincreasingbenefitsfromtheirdeals.（具体还盘）Pleasekindlyinformusofyourdecisionassoonaspossiblebecauseweneedyourinformationtoworkoutourimportschedulebytheendofthismonth.（希望对方接受并尽早通知他们）YourssincerelyLetter3:Selleracceptsbuyer’scounter-offerDear…,Iamsorrytolearnfromyourletterof23Augustthatyoufindourpricestoohigh.Wedoourbesttokeeppricesaslowaspossiblewithoutsacrificingqualityandareconstantlyenquiringintonewmethodsofmanufacture.（对对方的还盘表示遗憾并解释原因。）Consideringthequalityofthegoodsoffered,wedonotfeelthatthepriceswequotedareatallexcessive,butbearinginmindthespecialcharacterofyourtrade,wehavedecidedtoofferyouaspecialdiscountof4%onafirstorderforf250.Wemakethisallowancebecauseweshouldliketodobusinesswithyouifpossible,butImuststressthatitisthefurthestwecangotohelpyou.AtleastIhopethisrevisedofferwillnowenableyoutoplaceanorder.(对还盘的具体回复并说明自己