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Unit7TheArtofSmartGuessingRiddles:Eastandwestandnorthandsouth,onehundredteethandneveramouth.I`maword.Ihavethreeletters.Myfirstisinsnowbutnotinice.Mysecondisinrose“andalsoinrice,mythirdisnotinpencil“butinpaper,mywholeisaplacewheretheresalotofwater.WhoamI?ItbeginswithT,endswithT,andisfulloftea.BryanW.MattimoreWhichismoreimportant,creativityorknowledge?Creativityisoneofthemostvaluableandpowerfulresourcesinbusinesstoday.99%Inspirationsuppliesapaletteoftechniquesandstoriestohelpbusinesspeopletaphiddencreativestrengths.ThisentertainingbookenablesreaderstocreativelysolveawiderangeofworkplaceissuesbyusingthecreativetechniquesofsuchgeniusesasWaltDisney,AlbertEinstein,andLeonardoDaVinci.“Ingenuity(发明才能)iswherequestionsmeetanswers,saysBryanMattimore,PresidentofTheMattimoreGroup,aConnecticut-basedcreativityconsultingorganizationspecializinginideationsessionsforlargecompaniesofalltypes,andauthorof99%Inspiration.Hebelievesthatusualwaysofthinkingaboutingenuityneedtobeturnedupsidedown.Thefocusshouldbeonparentsandothersprovidingenvironmentswherecreativitycanflourish.“Creativity,heandmanyotherexpertsbelieve,isnatural.Alotofhisworkinvolveshelpingpeopleunlearnwhateveritisthathasreducedtheirnaturalcreativity.AccordingtoMattimore,adultsmusthelpkidscontinuetoaskquestionsastheygrowup.Heurgesustoaskchildrenquestionsthathelpthemthink,andtoanswertheirquestionswithquestions.Toooften,parentsfeeltheneedtocomeupwithanswers.Sometimes,thiscanfeellikenever-endingwork.So,sadly,someparentsmaystopencouragingtheirchildrentoaskthosechallengingquestions.Thesameprocessseemstotakeplaceinschool,withtheaddedburdensofmorechildrenandtimeconstraintsthanthereareathome.Butweknowthatquestionsareneededtokeepingenuityfromwithering.CreativityCreativityisamentalandsocialprocessinvolvingthediscoveryofnewideasorconcepts,ornewassociationsofthecreativemindbetweenexistingideasorconcepts.Creativityisfueledbytheprocessofeitherconsciousorunconsciousinsight.Analternativeconceptionofcreativeness(basedonitsetymology)isthatitissimplytheactofmakingsomethingnew.Fromascientificpointofview,theproductsofcreativethought(sometimesreferredtoasdivergentthought)areusuallyconsideredtohavebothoriginalityandappropriateness.LeonardodaVinciiswellknownforhiscreativeworks.HowtoSparkInnovationandCreativity1.Encourageyourpeopletobejoyfullyinefficient.It'stheonlywaytobereallycreativeandinnovative2.I'vebecomeconvincedthattheonlywaytobereallycreativeandinnovativeistobejoyfullyinefficient.Again,maybeit'sjustmypersonality,butI'mguessingitappliestomostofuswhosejobsorlivesinvolvedreamingupnewideasorimprovingonexistingones.Andthismakessense.AskingsomeonetobebothcreativeandefficientremindsmeofthatquotefromEinstein:Youcannotsimultaneouslypreventandprepareforwar.Thetwoactivitiesarefundamentallyopposedtooneanother.KnowledgeisdefinedbytheOxfordEnglishDictionaryas(i)expertise,andskillsacquiredbyapersonthroughexperienceoreducation;thetheoreticalorpracticalunderstandingofasubject;(ii)whatisknowninaparticularfieldorintotal;factsandinformation;or(iii)awarenessorfamiliaritygainedbyexperienceofafactorsituation.AndersonCognitiveModel知识(具体→抽象):事实、概念、程序、元认知。认知能力六级模型(低→高):高创造评价↑分析∣应用理解低记忆知识:知识是最低的认知水平,它描述的是学生对一些实际信息的回忆情况,它主要是考查学生的记忆能力。理解:理解是第二个认知水平,不是靠死记硬背,要学生理解老师所教的知识。应用:认知的应用水平指的是学生能在具体的情景中运用抽象的概念,能将所学到的知识应用到新的情景中。分析:能将一个复杂的信息分解为几个要素,从而使各要素之间的关系变得很清楚。评价:评价是认知的较高水平,是学生运用自己和他人的评价标准对某些现象做出定性或定量的评价。创造:创造是认知的最高水平,就是把以前没有的事物给生产出来或者造出来。它是一种人类的自主行为。因此,创造的一个最大特点是有意识地对世界进行探索性劳动的行为。WordStudy:navigatorn.航海家(nav船+ig走+ate使+or人→让船走的人→航海家)navigatev.航海accidentally偶然地(accident事故+al+ly)approximationn.大约,近似值(ap一再+proxim接近+ate+ion→不断靠近→接近)approximatev接近a.大约的merchandisern商家,大卖场massmerchandiser超型市场merchant商人merchandise商品telecommunicationsn.电信communicatev交流;通知(commune交流+ic+ate→[大家]交谈→交流)cookwaren.烹饪用具,炊具hardware硬件,software软件Languagepoints:aone-questionquiz:aquizwhichconsistsofonequestiononly;acompetitionduringwhichonequestionisaskedandansweredresourcefuladj.cleveratfindingwaysofdoingthingsyacht:n.Alightsailingboatnavigatorn.Apersonwhoisresponsibleforguidingashiporplanetrenchn.along,narrowusu.deepditch;thiskindofditchdugbytroopstostandinandbeshelteredfromenemyfire;alongnarrowdeepdepressionintheoceanbedaccidentallyadv.bychanceMarianaTrenchTheMarianaTrench(orMarianasTrench)isthedeepestknownpartoftheworld'soceans,andthelowestelevationofthesurfaceoftheEarth'scrust.ItislocatedinthewesternPacificOcean,totheeastoftheMarianaIslands.Thetrenchisabout2,550kilometres(1,580miles)longbuthasameanwidthofonly69kilometres(43miles).Cannonballn.Alargemetalballfiredfromacannonawildguess:afoolishorunreasonableguess;bogn.bogdown:slowone’sprogresszeroinonsb./sth.:toaimguns,etc.atorfindtherangeofaparticulartarget;fixattentiononsb.orsth.;focusonsb.orsth.e.g.Aftermakingafewpreliminaryremarks,thechairmanzeroedinonthekeyissues.hazardv.Takeariskguesstimaten.Anestimatebasedonconjecturetoriskanapproximation:toriskorhazardanestimatethatisnotexactlyrightbutnearlysoP6.Yourbestguesswilloftenbethebestyoucando.Yourmos
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