SWOT分析法在神农架旅游公司战略管理的应用

学校代码：10484学号：[]河南财经学院HENANUNIVERSITYOFFINANCEANDECONOMICS自学考试（工商专业）本科生论文论文题目：SWOT分析法在神农架旅游公司战略管理的应用专业名称：工作单位：[]作者姓名：[]联系方式：[]SWOT分析法在神农架旅游公司战略管理的应用摘要企业战略规划对于企业发展具有举足轻重的地位,战略制定的过程也就是对企业各个方面进行分析的过程,而SWOT分析法是现在做战略规划时一种常用的分析工具。利用SWOT分析方法,确定企业本身的竞争优势(Strength),竞争劣势(Weakness),机会(Opportunity)和威胁(Threat),从而将企业的战略与其内部资源、外部环境有机结合。因此,明确企业的资源优势和缺陷,了解企业所面临的机会和挑战,对于制定企业未来的发展战略有着至关重要的意义。经济的增长，带来旅游业高速发展。旅游者在游历山水同时，需要酒店能够提供舒适，设施完整。位于世界中纬度拥有亚热带森林系统的神农架景区，居然未能提供五星级酒店服务，无疑对旅游业的发展带来不利的影像。回顾过去的20年，中国酒店业的发展历经了20世纪80年代初的茫然无措，20世纪90年代初的突然启动至后期的回落，再回归到现在的生机盎然。它历经二十多年的风雨兼程，生命力愈加旺盛。据数据显示，我国的酒店业在2004年继续稳步增长，2005年随着旅游行业的复苏，开始进入新一轮的发展周期。作为风景区，神农架拥有世界中纬度地区唯一保持完好的亚热带森林系统，是一块未开发的蛋糕，吸引着投资商的目光。本文就联系国内的旅游业、酒店业与神农架风景区目前的发展，为在神农架风景区拟建设五星级酒店做一个SWOT分析，并作出结论，就酒店的未来发展进行展望。关键词：神农架、酒店业、SWOT分析，应用SWOTAnalysisShennongjiatravelcompanyintheapplicationofstrategicmanagementABSTRACTStrategicplanningforenterprisedevelopment,playsadecisiverole,strategyformulationprocessistoanalyzevariousaspectsofthebusinessprocess,SWOTanalysisandstrategicplanningisnowdoingacommonanalyticaltool.UsingSWOTanalysistodeterminethecompetitiveadvantageoftheenterpriseitself(Strength),acompetitivedisadvantage(Weakness),opportunity(Opportunity)andthreat(Threat),anditscorporatestrategytotheinternalresources,externalenvironmentcombination.Therefore,theclearadvantagesanddisadvantagesofenterpriseresources,understandthebusinessopportunitiesandchallengesfacing,forthedevelopmentofthecompany'sfuturedevelopmentstrategyhasacrucialimportance.Economicgrowthandbringrapiddevelopmentoftourism.Landscapetouriststravelingthesametime,needtobeabletoprovideacomfortablehotel,facilitiescomplete.LatitudeintheworldhasasubtropicalforestsystemintheShennongjiaarea,butstillnotabletoprovidefive-starhotelservices,tourismdevelopmentwillundoubtedlyhaveanadverseimage.Overthepast20years,theChinesehotelindustryhasexperiencedintheearly20thcentury,thelossflawless80,the20thcentury,theearly90stolatefallsuddenlystart,andthenreturntothepresentvitality.Aftertwentyyearsofitstrialsandhardships,evenmoreexuberantvitality.Accordingtostatistics,China'shotelindustrycontinuestogrowsteadilyin2004,2005,withtherecoveryofthetourismindustry,begantoenteranewroundofdevelopmentcycle.Asascenic,Shennongjiatheonlymid-latitudestheworld'ssubtropicalforestsystemintact,isapieceofcakeundeveloped,attractinginvestorsattention.Inthispaper,contactthedomestictourismindustry,hotelindustryandthecurrentdevelopmentShennongjiascenic,scenicinShennongjiafive-starhoteltobebuilttomakeaSWOTanalysisandconclusionstothehotel'sfuturedevelopmentprospectsKEYWORDS：Shennongjia,thehotelindustry,SWOTanalysis,application-i-目录1SWOT分析法概述..................................................12SWOT分析模型....................................................22.1SWOT分析模型简介.................................................................................22.2SWOT模型含义介绍................................................................................22.2.1机会与威胁分析..........................................................................22.2.2优势与劣势分析..........................................................................32.3SWOT分析模型的方法.............................................................................32.4SWOT模型的局限性.................................................................................33中小企业应用电子商务SWOT分析...................................53.1优势（Strengths）..................................................................................53.2弱势（Weakness）...................................................................................63.3机会（Opportunities）.........................................................................73.4威胁（Threats）.....................................................................................73.4.1法律环境.........................................................................................73.4.2自然环境.........................................................................................84神农架风景区酒店业发展的SWOT分析.................................94.1战略管理中的优势分析............................................................................94.2战略管理中的劣势分析............................................................................94.3战略管理中的机会分析..........................................................................104.4战略管理中的威胁分析..........................................................................104.4.1潜在的竞争者...............................................................................104.4.2员工的忠诚度...............................................................................115SWOT战略整合...................................................125.1SO战略（发挥内部优势，利用外部机会）........................................125.2ST战略（发挥内部优势，回避外部威胁，迎接挑战）..................125.3WO战略（利用外部机会，克服内部劣势）......................................125.4WT战略（克服内部劣势，回避外部威胁）.......................................12-ii-6结束语...........................................................14参考文献...........................................................15后记........................................................