Unit two Establishing Business Relations

UnitTwoEstablishingBusinessRelations(建立贸易关系)ObjectivesIntroductionNewWords&ExpressionsChineseVersionoftheTextKeystoExercisesObjectivesUnitTwoEstablishingBusinessRelations(建立贸易关系)通过本章的学习，帮助学生掌握:寻找潜在客户的方法要求与对方建立贸易关系的书信的撰写要求建立贸易关系的书信的回复IntroductionChannelsthroughwhichinformationcanbeobtained:UnitTwoEstablishingBusinessRelations(建立贸易关系)ChamberofCommercebothathomeandabroadBanksTradedirectoriesofvariouscountriesandregionsCommercialCounselor’sOfficeExhibitionandtradefairsIntroductionThreepointsusuallycontainedinlettersaimingatestablishingbusinessrelations:UnitTwoEstablishingBusinessRelations(建立贸易关系)thesourceofinformationtheintentionofwritingthisletterabriefintroductionofone’sowncompany,including:thebusinessscope,creditstandingorfinancialpositions,productsandservicesthatcanbeprovided,etc.NewWords&Expressions1.prospectiveadj.潜在的可能的预期的prospectivebuyers可能的买主prospectivebusinesspartners可能的贸易伙伴2.tradingpartner贸易伙伴orbusinesspartnerUnitTwoEstablishingBusinessRelations(建立贸易关系)3.intendv.想要,打算后常接动词不定式e.g.Theyintendtoplaceanorderwithyou.他们打算跟贵方订货。Weintendtoextendourbusinessactivities.我们打算扩大我们的业务范围。NewWords&Expressions4.enquirev.询问e.g.Wewouldliketoenquirewhetheryoucansupplythefollowingitems.我们想询问一下，贵公司能否提供下列商品。UnitTwoEstablishingBusinessRelations(建立贸易关系)enquireinto调查e.g.Thebuyerclaimedthatthegoodsweredamagedintransit,butwemustenquireintothismatterourselves.买方声称货物在运输过程中被损坏了，但是我们必须亲自调查这件事情。NewWords&Expressionsenquireabout询问关于某事e.g.Theysentusaletter,enquiringaboutthemarketconditionhere.他们给我们发来了一封信，询问这里的市场状况。UnitTwoEstablishingBusinessRelations(建立贸易关系)enquireofsb.aboutsth.询问某人某事e.g.Mr.Smithenquiredoftheexporteraboutthequalityoftheirgoods.史密斯先生询问出口商他们的产品质量如何。NewWords&ExpressionsUnitTwoEstablishingBusinessRelations(建立贸易关系)5.cataloguen.目录quotationn.报价，报价单pricelistn.价目表NewWords&Expressions6.cooperationn.合作，协作cooperatev.合作，协作e.g.Let’scooperatewitheachotherforourmutualbenefits.为了我们双方的利益，让我们合作吧。Ineedyourcooperationinthismatter.在这件事情上，我需要你的合作。UnitTwoEstablishingBusinessRelations(建立贸易关系)7.competitiveadj.竞争的，有竞争力的e.g.Ifyourpricesarecompetitive,wewouldplaceanorderwithyou.如果你们的价格有竞争力，我们就跟你们订货。NewWords&Expressions8.volumeadj.大量的e.g.volumeorders大宗订单UnitTwoEstablishingBusinessRelations(建立贸易关系)NewWords&Expressions10.incompliancewith按照e.g.Incompliancewithyourrequest,wearesendingyouoursamplesbyair.应你方要求，我们用航空邮件给你们寄去了我们的样品。comply(v.)with按照，与…相符，遵守，满足9.enterintobusinessrelations建立贸易关系还可以用：setupopenupestablishbusinessrelationsorbuildupbusinessconnectionsUnitTwoEstablishingBusinessRelations(建立贸易关系)NewWords&Expressionse.g.Itisnecessaryforyoutocomplywithourpackingrequirement.你方必须满足我们的包装的要求。WeregretthatwecannotcomplywithyourrequestforadvancingshipmenttoMay.很遗憾，我们不能满足你方将装货期提前到5月份的要求。UnitTwoEstablishingBusinessRelations(建立贸易关系)NewWords&Expressions11.underseparatecover另函，用另外一封信e.g.Wehavesentyouunderseparatecoverarangeofpamphletsforyourinformation.我们另函给你们寄去了一系列的小册子供你们了解情况。12.takethisopportunityto…(后接动词原型)利用这个机会做…还可以说takeadvantageofthisopportunityoravailourselvesofthisopportunity.e.g.Wetakethisopportunitytoexpressourgreatappreciationforyourcooperation.借此机会，对于您的合作，我们深表感谢。UnitTwoEstablishingBusinessRelations(建立贸易关系)NewWords&Expressions13.withaviewto着眼于，意…为目的，考虑到e.g.Weavailourselvesofthisopportunitytowritethisletterwithaviewtoenteringintobusinessrelationswithyou.我们利用这个机会给你们写信，目的就是想跟你们建立贸易关系。UnitTwoEstablishingBusinessRelations(建立贸易关系)NewWords&Expressions14.dealin从事，经营=handlev.经营dealwith…跟…做生意e.g.Wehavedealtintheexportofwashingmachinesforbouttenyears.我们从事洗衣机出口已经有很多年了。Wehandletheimportandexportbusinessofchemicalproducts.我们经营化工产品的进出口业务。Wewishtodealwithyouinthisline.我们希望在该行业与你们做生意。UnitTwoEstablishingBusinessRelations(建立贸易关系)NewWords&Expressions15.airmailv.用航空邮件邮寄n.航空邮件e.g.Pleasesentusyourlatestcataloguebyairmail.=Pleaseairmailusyourlatestcatalogue.请用航空邮件给我们寄来你们最新的目录。UnitTwoEstablishingBusinessRelations(建立贸易关系)UnitTwoEstablishingBusinessRelations(建立贸易关系)SampleLetterⅠSampleLetterⅡSampleLetterⅢChineseVersionoftheTextChineseVersionoftheTextSampleLetterⅠ敬启者：我们从蒂科公司得知贵司商号与地址，特此来函，希望能同贵司发展商务关系。多年来，本公司经营纺织品进口生意，目前想扩展业务范围。请惠寄商品目录与报价单。如贵司产品价格合理，本公司必定向你方下定单。恭候佳音。采购部主任约翰.斯密斯谨上2004年5月20日UnitTwoEstablishingBusinessRelations(建立贸易关系)ChineseVersionoftheTextSampleLetterⅡ敬启者：非常高兴收到贵公司本月20日有关建立商务关系的来函。谨遵要求另函奉上最新的出口商品目录及报价单。款项须请以不可撤销保兑信用证支付。如欲订货，请寄电子邮件或传真为盼。出口部主任李明谨上2004年5月22日UnitTwoEstablishingBusinessRelations(建立贸易关系)ChineseVersionoftheTextSampleLetterⅢ敬启者：我们从我驻巴基斯坦使馆商务参赞处得悉贵公司的名称和地址现借此机会与你方通信，意在建立友好业务关系。我们是一家国营公司，专门经营台布出口业务。我们能接受顾客的来样定货，来样中可具体说明对产品的花样图案，规格及包装装潢的要求。为使你方对我各类台布有大致的了解，我们另航寄最新的目录供参考。如果你方对产品有兴趣，请尽快通知我方。一俟收到你方具体询盘，即寄送报价单和样本。盼早复。此致敬礼总经理威廉.汉森UnitTwoEstablishingBusinessRelations(建立贸易关系)UnitTwoEstablishingBusinessRelations(建立贸易关系)ExerciseⅠExerciseⅡExerciseⅢExerciseⅣKeystoExercisesExerciseⅠDearSirs,WehavelearntfromtheChaseBank(大通银行)thatyouareoneoftheleadingimportersoftoolsandinstrumentsinyourarea.Wetakethelibertyofwritingthislettertoyoutoexpressourwishestoenterintobusinessconnectionswithyou.Ourcompanyhasspecializedintheexportoftoolsandinstrumentsformanyyears.Togivey