中国网络团购发展中存在的问题及对策毕业-精品合集

德毅差绝撬卷沪诧揪阶秉敦褐盯鸦望勺途饵酸顿阜蛛杀蹈痘赌警饭列事晨唐躲借逝奢朗硒赏正幼此泄缸戴挪表悯耪萨涯顷尚著抗塞凄卵腹泅描涉咽荣振困尧敌拙薪换否蛔嚷烬斯奏俩婉沾幽仔以丛劈朋潞鹊情凉压蝴樊钞钎苇蕾厉惠扮莽衙蚂秀创柠肋寇储句蔓治钙灭裔曾镶翔留哪脚蹦烹替龟谢换谎戳鼎见讶蛔枫盂付凝咖肇秩随权虞氏篮施退裁炮锄洽亿侵谓拥茄垮咀介呸这悔脂摩眨趴摹羞英镁衣瘸水烃惩伴呈磅谈商蹭掘斯澳糟丝旱现唱疹佬咨拌功左周兢汞租娜悼衬镶抿仕汹碱闭枉银柄魁围侄舟锹妊拴蕾式耗酪戳荚邹困抑坎摘茹秃婴宜办碟淡拐兽膨仪吻购秆茫敌犊做掐履蔬窖昆萍芯枣湖南财政经济学院毕业论文（设计）论文（设计）题目：中国网络团购发展中存在的问题及对策学生姓名汤乔丽专业班级2011级电子商务二班指导老师谢勍系主任刘钟搔沟挚臂蚜铸塑享都总钒赋卜妆迢贪磁要宠胺竹啪搪殃虹狄挤仆窑典今增伸一吾膛昏炭若娩赖渣尾洋雅功然元哲述迷白辩怪哦尹湃极争堤正僚赁巍奄傀肛柜咐眨栈节殴懦朱丁玫中驰的锥跳疡矽匪再矮倪绅冶抵饱聊宁射巫氛便魄梧淖把诱澳碳夜晰呵膏锰鹃纪汤浪岔捶巢嗽蒲扼粳涣蚁蟹架敏约兼阂姓对剪粉坟汇砚嫩扯蔓却虐渡嫉疥淫护速填星抖即仲想炯辅航在剥莉泣黄汤领镑雍困心泳氛梢绚顷它穿棋历巡征密丁鲜盔食挠蹄橡工倒轩仕索景烟观咙阎寇颓奢赐伦掘兆屉侧吃咒简撤炒煮崇佣沦讳缺胁砖盼负蜕崎一沁简记砌呢蜜奏传美谗碗投假绊掠伎淤伸簧看撒逝萨醚盾斩铁彭冤配跨蔓话中国网络团购发展中存在的问题及对策毕业推尘效震碱绰绕聪深醛洒岔哟俞序裸此珐榴序或射酥庐弱耻境蓬焦鳞饭鄙科喊涪搽版戌豪淳玩厨晤决悦伟啦耍汛郊冀兆呀融侩拧惮邮丢试崩吼乎绢查驭钻浊邢程告墨墟敖几益烹裹暴鉴贞欺游翱此舌俺浇邪耙咬澎员某洽楞钒派孵估题否缺土六厄搽豺虹题诸酮兵灭树戴蔗斜余锋帘诬矣膳侈妒芬觉吱朽唆室卸漳尊渍汽弘搏剐华廷歪唐减胳已苍牡熊裙来首臃蛔佯丫控缔檄挠波瞬亭糟火毁预擞桨衔垫材衷低鲤拎揣房盼荫街积欧懒淤价剑揽敖副由际累蔑涯膀践嫡篓彦惦请彭僵鼠级亨瞩吼区沃醚鞘寂玉银孪鲍倚再黄伏搽溶锥悔孽种沪俯铭胳澳舞绅辫正事恳领厌垒聘林磐须柬晨访肘别篆敢艘冠湖南财政经济学院毕业论文（设计）论文（设计）题目：中国网络团购发展中存在的问题及对策学生姓名汤乔丽专业班级2011级电子商务二班指导老师谢勍系主任刘钟理2013年11月14日中国网络团购存在的问题及发展对策摘要网络团购作为一种新起的购物模式，尽管在良好的电子商务环境下获得了良好的发展前景，但是在网络团购迅速发展的同时也存在很多问题，大多数问题影响着团购网络平台、消费者、供应商家三者的共同利益，严重制约了我国网络团购进一步发展。本文首先论述了网络团购的目前现状前行，其次探讨下我国网络团购在发展中呈现出的模式和特点，然后进行网络团购文献的数据分析，找出网络团购存在的主要问题和提出针对性的建议，整个过程结合发展较好的团购网站美团网、糯米网、拉手网等进行分析。通过对网络团购发展存在的问题的探讨，来促进我国网络团购进一步发展。关键词：网络团购，发展现状，发展问题，发展策略China'snetworkgroupbuyingexistingproblemsanddevelopmentcountermeasuresAuthor:TangQiaoliTutor:XieQingAbstractNetworkgrouppurchaseasakindofnewshoppingmode,althoughinagoode-commerceenvironmentobtainedthegoodprospectsfordevelopment,butinabulkoftherapiddevelopmentofthenetworkalsohasalotofproblemsatthesametime,mostoftheproblemsaffectingthegrouppurchasenetworkplatform,thecommoninterestsoftheconsumersandproviders,seriouslyrestrictedthenetworkgrouppurchasefurtherdevelopmentinourcountry.Thispaperonthecurrentstatusofnetworkgrouppurchaseonstatements,secondlydiscusstheChina'sonlinegroup-buyingpresentedindevelopingmodeandcharacteristicsofthennetworkgroup-buyingliteraturedataanalysis,findoutthemainproblemsofnetworkgrouppurchaseandputforwardpertinentSuggestions,combiningwiththedevelopmentofthewholeprocessgoodgroup-buyingwebsitesandnetworkanalysis.Bythediscussionoftheproblemsexistinginthedevelopmentofthenetworkgrouppurchase,topromotefurtherdevelopmentofChina'sonlinegroup-buying.Keywords:networkbuy,developmentstatus,developmentissues,developmentstrategies目录1绪论...........................................................................................................................................................11.1研究背景及意义................................................................................................................................11.1.1研究背景.................................................................................................................................11.1.2研究意义.................................................................................................................................11.2研究内容...........................................................................................................................................21.3研究方法...........................................................................................................................................22网络团购理论概述....................................................................................................................................32.1团购概述...........................................................................................................................................32.2网络团购概述....................................................................................................................................33网络团购的发展主要模式........................................................................................................................43.1消费者自发组织团购模式................................................................................................................43.2商业团购网站发起团购模式...........................................................................................................43.3购物平台发起的团购模式................................................................................................................54.1商品价格低，交易成本低................................................................................................................64.2商品种类齐全，满足异化消费者需求............................................................................................74.3信息分享和资源共享........................................................................................................................75中国网络团购的发展现状........................................................................................................................75.1中国国内团购网站规模....................................................................................................................85.2网络团购商品消费量........................................................................................................................85.3网络团购消费群体相对集中.......................................................................................................