外贸公司网站英译研究之目的论视角

中国最大的论文知识平台摘要随着我国经济的飞速发展，特别是加入WTO之后，我国企业与国外的交流与日俱增，贸易额逐年增加，出现了一批在国际上有知名度的企业。本文将从目的论着手，讨论关于企业网站英译的一些错误和避免其发生的方法。首先，本文将引用一些知名外企和外贸公司的网站英文版做为范本，将讨论各自的利与弊，并且把现在企业网站翻译上的主要错误系统地展现给读者。接下来，文章介绍作为本文重要理论支撑的目的论，从介绍目的论的大概，分类，以及从目的论的视角下来观察网站翻译的谬误：功能性翻译错误，语言性翻译错误，文化性翻译错误这三方面为主。最后将以这三方面为切入口，例证网站翻译的错误，以及解决方案。最后总结网站翻译的方法及应避免的普遍性错误，以期给今后的网站翻译提供一个可行性方案。关键词：企业网站；翻译；目的论中国最大的论文知识平台’seconomy,inparticular,istheinclusionofWTO,Chineseenterprisesexchangeinformationwithforeigncompanies,tradevolumeincreasingyearbyyear,therehavebeenanumberofwell-knowninternationalcompanies.ThispapertendstodiscusstheEnglishtranslationoncompanywebsite,andthewaystoavoidsomeerrormethodsfromtheperspectiveofSkoposTheory.Firsttheauthorquotessomefamousforeignandforeigntradecompanywebsitesasmodelsoftheassay,discussestheirrespectiveadvantagesanddisadvantages,andpresentsthemaincorporatewebsitetranslationerrorssystematicallytothereaders.Secondly,theauthorintroducesSkoposTheoryasthemaintheoreticalsupport,demonstratesthepurposeoftheclassification,andfromthisperspective,somewebsitetranslationerrorsareobserved:functionaltranslationerrors,languagetranslationerrorsandculturetranslationerrors.Thenthepapergoesdeeperintothesethreeareas,exemplifyingthecompanywebsitetranslationerrorsandtheirsolutions.Atlast,thepapersumsuptranslationmethodsandtheuniversalmistakeswhichcanbeavoidedinordertoprovideasampleforthefurtherwebsitetranslation.Keywords：companywebsite;translation;skopostheory中国最大的论文知识平台．IntroductionThankstotheongoingeconomicreformandopening-upandtheirresistibletrendofglobalization,China’scommunicationwiththeworldhasbeenintensifiedinrecentyears[1].Toestablishcredibilityinoverseasmarkets,Chinesecompanieshavetoprovideeffectivecompanywebsitelinguisticallyandculturallyacceptabletotheirtargetreaders.Consequently,theEnglishtranslationofChinesecompanywebsiteplaysasignificantroleinensuringasuccessfulcommunicationwiththeoutsideworld[2].ThoughalmosteverycompanywhichdealwiththeforeigntradeownshisEnglishversionwebsite,theoverallsituationoftheC-EtranslationofChinesecompanywebsiteisfarfromsatisfactorythatleavealotofworktodo.Forthepresent,mostoftheworkarebasedontheruleofskopostheorywhi