BEC新东方课上资料(2)

BECVantageSpeaking课上资料（2）(Product,Marketing)•Whatisimportantwhendevelopinganewproduct?–Marketresearch–pricing做笔记的方式(Purpose,Marketing)•Whatisimportantwhencopingwithmarketcompetition?–Advertisingstrategies–LoweringpricesPartII叙述要诀第一式：先声夺人关键词：crucial;vital;significanti.e.:…playsacrucialrolein…Whenapplyingforajob,•Thereareseveralstepstofollow/severalfactorsweshouldtakeintoaccountThemostimportantfactoris……isdefinitelyverycrucialwhenacompanyistryingtofindtherightsalesmanager./…playsanimportantroleintheprocessofdevelopinganewproduct.What’simportantwhenattemptingtoopenupnewmarkets?•Marketresearch•Advertisement•第二式：环环相扣关键词：参考连接词表段落处理–连接词表示罗列增加•First,second,third；First,then/next,afterthat/next,finally；Foronething…foranother…；Ononehand…ontheotherhand；Besides/what‘smore/inaddition/furthermore/moreover/another/also；Especially/Inparticular；表示时间顺序•atpresent,recently；•inthebeginning,tobeginwith；•afterwards,afterawhile,inafewdays；•later,next,finally；•immediately,soon,•suddenly,allofasudden,•fromthenon；meanwhile；till,not…until表示解释说明•inaddition,forexample,forin-stance,inthiscase,moreover；furthermore;表示转折关系•but,however,while,though,or,onthecontrary,ontheotherhand；whereas表示并列关系•or,and,also,too,notonly…butalso,aswellas,both…and,either…or,neither…nor；表示因果关系•because,becauseof,since,nowthat,as,thanksto…,dueto…,therefore,asaresult(of),otherwise,so…that,such…that表示条件关系•as(so)longas,onconditionthat,if,un-less表示让步关系•though,although,as,evenif,eventhough,whether…or…,however,whoever；whatever,whichever,wherever,whenever,nomatterhow(who,what,which,where,when,whom)表示比较•besimilarto,similarly,thesameas,incontrast,comparedwith(to)…；justas；表示目的•forthisreason,,forthispurpose,sothat,inorderto,soasto；表示强调•indeed,infact,surely,certainly,nodoubt,withoutanydoubt,obviously,aboveall；表示概括归纳•inaword,inshort,inbrief,onthewhole,generallyspeaking,inmyopinion,asfarasIknow,Asweallknow,ashasbeenstated,asIhaveshown,finally,atlast。LogicalStructure开始：Tostartwith;Generallyspeaking;Firstofall;Iwillbeginby递进：Then;Secondly;Besides;Inaddition转折：yet;However;whereas举例/进一步说明：thatistosay;inotherwords;forinstance回到原来topic：anyway总结：so;inshort;Toconclude•Ofcourse,…isalsoveryimportant.•Inaddition,weshouldalsoconsider…•Wecan’toverlooktheimportanceof…•Inmyopinionthereisonemorekeyfactorthatweneedtothinkabout:….•Lastbutnotleast…重点句型：•第三式：首尾相应•ThesearethethreefactorsthatIfindessentialwhenattemptingtoopenanewmarket.•Inaword,youmustconsiderallthesefactorsifyouwanttolaunchyournewproductsuccessfully.•That’sallIwanttotalkabout.Thankyou.•Useyourtone!•修炼内功乃王道迅速形成观点和结构•Howdoyoudefineagoodqualityoflife?•Whatdoyouthinkareimportantforagoodfilm?•Whatisyourstandardofagoodcompanytoworkfor?•Whatisyourstandardofsuccess?•Analyticalmind:“Definition”从单个概念想到组成成分Theoptimisticandpessimistic事情的两面•Sport•Togooutforadinnerwithfriends•Toworkasanexecutive•Tostudywhileworkingfull-time•Analyticalmind:Comparison从单个事物看到利弊Thissoundsimportant!学会强调•WhatIreallybelieveis…•WhatIstronglyrecommendis…•Thisisthebest.(youarethebest.)•Thisisdefinitelyawisemove.•Thisisdefinitelytherightwaytogo.•Aslongaswetacklethisproblem,thesaleswilldefinitelyincrease.PartII,III题型HR1.Staffturnover2.StaffSuggestionScheme3.StaffRelocation4.HealthandFitnessFacilities5.TrainingcoursesMarketing1.MarketResearch2.ProductRecall3.SalesConference4.Projectabroad5.ExpandCustomerBase6.EntertainingForeignCustomersCompanyPositions•TopManagements•Middlemanagements•Managerialstaff•Non-managerialstaffHRDepartment(Personnel)Torecruit,trainanddevelopemployees.Doyouthinkitiseasyforyoungpeopletofindajobnowadays?Why/not?RecruitmentProcedure1.On-lineappl./CurriculumVitae2.Numericaltest+logicalthinking3.Englishtest4.1stinterview5.2ndinterviewRecruitmentProcedure:Targets①Pastexperiences+accomplishments②Suitabilityforthejob/firm(whetheryouarefitforit)③Interestinthecompanyandintheindustry.a2wayprocess.BrandManagerBachelordegreeorabove,majoringinsales&marketingpreferred.Minimum2yearsexperienceinsalesormarketing.Strongcommunicationandinterpersonalskills.Excellentplanningandreportingability,passionateandconsiderate,team-workspirit.ExcellentEnglishrequired,bothoralandwritten.Whatdotheywant??Whatisimportantwhenselectingstaff(forpromotion)?•Experience•AcademiccertificatesWhatisyourdreamjob?Whatdoyouwantfromyourjob?Whatdoyouwant?•Lengthofworkperday•Placeofemployment•Amountofresponsibility•Amountofvacationtime•Typeofworkingconditions•Chancesoftraining•SpaceforfuturedevelopmentWhatisimportantwhenconsideringacareerchange?-financialrewards-furtherstudyortraining-opportunitiesforfuturepromotionWhatissignificantinmotivatingemployees?-trainingopportunities-careerdevelopmentopportunities-bonusWhataretheimportantstepsforacompanytorecruitanewsalesmanager?-Settingcriteria-HoldinganinterviewPartII无敌笔记•Openingsentence:_____________________•Concludingsentence:__________________Mainpoints*_________________*_________________*_________________Supportingideas/ex.*__________________*__________________*_________________注意重点！找到适合自己框架when…therearethreeimportantfactorsweshouldtakeintoaccoun