体验商务英语3 unit1 Globalization (1)

GlobalCompanyDomesticCompany•KFC•Moutai•Nestle•Unilever•Dabao•BMWDomesticCompanya)acompanythatiswithinthecountryofit'sownorigin.b)targetcustomers:peopleofthecountryGlobalCompany跨国公司（transnationalcorporation）多国企业（multinationalenterprises）多国公司（multinationalcorporation）全球公司（globalenterprises)a)ithasageneralglobalstrategyandglobalcommunicationsystem;b)acompanyrespondstolocalneedswithlocalsolutions.globaladj.globalizev.globalizationn.Globalization(globalisation)•anongoingprocessandaglobe-spanningnetworkofexchange•integrationofeconomies,technologies,societies,andcultures,etc.SourcesofGlobalization:►InternationalizationofEconomicActivity:Trade&Finance►GlobalLiberalization:DomesticandInternational►TechnologicalChanges:ITRevolution(SpeedandCost)►ImprovementsinTransportation►GlobalizedProductionStructures:‘StatelessCorporations’Globalization(globalisation)Core:economicglobalization(theintegrationofnationaleconomiesintotheinternationaleconomythroughtrade,foreigndirectinvestment,capitalflows,migration,andthespreadoftechnology)EffectsofGlobalization:►economy:globalcommonmarket(freeexchangeofgoods&capital)►finance:worldwidefinancialmarkets►industry:broaderaccesstoarangeofforeignproducts;freemovementofmaterialandgoods►culture&society:growthofcross-culturalcontacts&communication;greaterimmigration►Globalizationencompasses:•Internationalization(trade&investment)•Liberalization(freetrade&markets)•Universalization(cross-culturalinterchange&communication)•Westernization(Westernculturaldominance)►Globalizationas“Deterritorialization”Doglobalcompaniesdomoreharmthangood?Areyouinfavorofglobalizationoragainstit?Overview:1.1Discussion:Globalization1.2Listening:For&AgainstGlobalization1.3Vocabulary:EnteringNewMarkets1.4ReadingⅠ:GoingGlobal1.5ReadingⅡ:PhoneRage1.6LanguageReview:Comparing1.7Skills:ManagingTelephoneCalls1.8CaseStudy:FortuneGarmentsVocabulary:•infrastructure•flightofcapital:capitalflight•give-and-take:willingnessinarelationshiptoacceptwhatsb.elsewantsandgiveupsomeofwhatyouwant•gatherpace:toincreaseinspeed•ruletheroost:tobethemostpowerfulmemberofagroupStephenHaselerhaswrittenbooksonglobalization.1)pointingouthowglobalizationincreasescompetition;2)describinghowglobalizationdisempowerslocalgovernments;3)suggestingthatlargemultinationalsarenowmorepowerfulthansomegovernments.Q&A:1.SHisgenerallyagainstglobalization.Hethinkstheadvantagesare‘outweighedbyalargenumberofdisadvantages’.2.A:2)D:1);3)Overview:•Warm-up:Chineseenterprisesgoingglobal•Discussion:Whygoglobal?•Waystoenterglobalmarkets•Vocabulary•SampleCase:Boeing1.resultoftheprocessofglobalization;2.togaingreatermarketshare;toearnmoreprofitasglobalmarket;3.topromote/makeawarenessofcompanyandbuildmorebrandsinglobalmarket;4.togaindutyfreeimportofrawmaterial;5.togainmore&moreconfidenceoflocalgovernmentanddomesticcustomers.Vocabulary•acquisitionn.take-over;buyinganotherorpartofanothercompany•jointventure:abusinessactivityinwhichtwoormorecompanieshaveinvestedtogether•consortiumn.acombinationofseveralcompaniesworkingtogetherforaparticularpurpose•franchisen.theexclusiverighttosellproductsinacertainareav.togiveorsellfranchisestosb.•licensev.selltherighttoamanufacturer’strademark•localpartner:apersonorcompanywhocooperateswithaforeigncompanywhowishestoenterthemarket•subsidiaryn.acompanythatisatleasthalf-ownedbyanothercompany•Aconsortiumisanassociationoftwoormoreindividuals,companies,organizationsorgovernmentswiththeobjectiveofparticipatinginacommonactivityorpoolingtheirresourcesforachievingacommongoal.•Ajointventure(JV)isanentityformedbetweentwoormorepartiestoundertakeeconomicactivitytogether.Thepartiesagreetocreateanewentitybybothcontributingequity,andtheythenshareintherevenues,expenses,andcontroloftheenterprise.•TheBoeingCompany(1997BoeingmergedwithMcDonnellDouglasunderthenameTheBoeingCompany)•Founded:Seattle,Washington(1916)•Headquarters:Chicago,Illinois,US(September2001fromSeattletoChicago)•Industry:AerospaceandDefense•Products:Commercialairliners(747,787Dreamliner…)Militaryaircraft(AirForceOne)Munitions(军需品)Spacesystem…•BritishPetroleumplc•thethirdlargestglobalenergycompany•the5thlargestcompanyintheworld•UK'slargestcompany•amultinationaloilcompany•RoyalDutchShellplc•Industry:Oilandgas•Products:Petroleum,naturalgas,andotherpetrochemicals•amultinationalpetroleumcompanyofDutchandBritishorigins2020/2/2243Internationalcalls2020/2/22441.ConstitutionofthenumberDialingsequence:冠码accesscode-(00,001,…)国码countrycode-区码areacode-号码telephonenumber/cell-phonenumber-2020/2/2245HowtodialthenumberStepsofMakingtheBusinessCallStep1Introduceyourselforremindthepersonyoucallofyouridentityatthebeginningofthecall.Step2Findoutifthepersonyouarecallingisfullyavailabletotalk.Ifnot,trytoscheduleanappointmentforyoutocallback.Step3Usenotestohelpguideyouthroughthespecificsyouwanttomention.Thismaybetheonlychanceyoureallyhavetogetyourpointacross.Step4Asktheotherpersontorepeatwhatyouaresayingintheirownwords.Thisisimportantinensuringyouarebothonthesamepageandunderstandwhattheconversationisabout.Step5Sticktothesubje