外贸英语函电_01开发客户

外贸英语函电ProjectOneDevelopingCustomer项目一开发客户科学出版社Task1LearningtheFormatofBusinessLetter任务1了解商务信函格式TaskTwoWritingaLetterofEstablishingBusinessRelations任务2撰写一封建立业务关系信函此项目包含2个任务：任务1了解商务信函格式主要内容一、知识链接二、职场经验借鉴三、业务初探四、核心技能训练一、知识链接1BasicknowledgeconcerningthelayoutofabusinessletterLetter-writingisanimportantwaytoachievethegoaltocommunicatewithourcustomers.AgoodEnglishletterwillleaveourcustomeragoodimpression.Ifabusinessmanisunabletowriteaneffectivebusinessletter,itisverydifficulttorepresenthimselfpositively,whichmaycauseproblemsindoingbusiness.WhatcanbecalledagoodbusinessEnglishletter?AgoodbusinessEnglishlettershouldfollowtheprinciplesasfollows.“7C”SPrinciplesinBusinessLetter-Writing一、知识链接2.TheStructureofaBusinessLetterAbusinessletterbasicallyconsistsofthefollowing13parts.theletterheadthereferencenumberthedatetheinsidenameandaddressTheattentionlinethesalutationthesubjectline一、知识链接thebodyoftheletterthecomplimentaryclosethesignatureenclosurethesubjectlinethecarboncopynotationpostscript一、知识链接1.Letterhead2.ReferenceNumber3.Date4.InsideNameandAddress5.TheSalutation6.TheSubjectLine7.TheBodyoftheLetter----------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------Example（combined-formstyle）一、知识链接-------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------8.TheComplimentaryClose9.TheSignature10.TheReferenceNotation11.EnclosureNotation12.CarbonCopyNotation13.Postscript一、知识链接3.Envelope-AddressingChinaNationalChemicalsImport&ExportCompanyDalian,ChinaOverseasTradingCo.279MarketStreetLondon,E.C.8stampAIRMAIL一、知识链接ChinaNationalChemicalsImport&ExportCompanyDalian,ChinaOverseasTradingCo.279MarketStreetLondon,E.C.8stampAIRMAILor一、知识链接4.TheLayoutofaBusinessLetter梳理一下，商务信函有几种常用格式？每种格式的特点是什么？（1）IndentedStyle（缩进式）缩进式的英文书信，信头、信内地址的每行文字均比上行向右缩进一两个字母，正文的每段文字的首行也向右缩进四个字母，签名打印时也应该比结束语缩进三四个字母。（2）Combined-formStyle（混合式）混合式的英文书信，信头、主题栏居中，日期、结束语和签名放在右边且每行文字齐头；信内地址各行文字及称谓左边齐头；正文每段起行向右缩进四五个字母。?????一、知识链接（3）FullBlockStyle（全齐头式）全齐头式的英文书信，要求将信头、收信人的姓名、信内地址等以及正文（包括每段起行）、结束语和签名均靠左边齐头对齐。（4）Modified-blockStyle（改良齐头式）改良齐头式的英文书信，除了信头居中，结束语、日期和签名放在右边外，要求将收信人的姓名、地址等以及正文（包括每段起行）均靠左边齐头对齐。一、知识链接根据所学来判断一下，即可得知：Letter1ShouldbeFullBlockStyleLetter2ShouldbeModified-blockStyleLetter3ShouldbeIndentedStyleLetter4ShouldbeCombined-blockStyle二、职场经验借鉴三、业务初探Arrangethefollowinginproperformastheyshouldbesetoutinaletter.Basically,therearefouracceptableformatsforbusinessletters.Studentscanchooseoneofthelayoutsashis/herstyle.Thefollowingisjustasample.GuangzhouInternationalTradingCorp.Address:198YuekenRoad,TianheDistrict,Guangzhou,ChinaTel:85230000,Cable:5527GZ,Telex:3328gzCNSeptember15,2007StandardOilCompany38FifthAvenueLondon,U.KDearSirorMadam，RefrigeratorsWethankyouforyourletterofSeptember3,2007,inquiringforthecaptionedgoods.Theenclosedbookletcontainsdetailsofallourrefrigeratorsandwillenableyoutomakeasuitableselection.Welookforwardtoreceivingyourspecificinquirywithkeeninterest.Yoursfaithfully,三、业务初探四、核心技能训练--Arrangethegivenpartsinaproperformastheyshouldbesetoutinabusinessletter.OrganizingCommitteeofDalianInternationalFashionFestival188HangzhouStreet,Dalian1160000Fax:[phone]Tel:[phone]September18,2009Mr.Dorrell456CarondeletStreet,NewOrleans,LA70620DearSir,Subject:InvitationtoFestivalWeshouldliketoinviteyoutoattendthe2010DalianInternationFashionFestival.Thescheduleofthefestivalwillbefaxedtoyouverysoon.Welookforwardtoyourcoming.Yoursfaithfully,ZhangQiang(DirectoroftheCommittee)TheEnd任务2撰写一封建立业务关系信函主要内容：一、知识链接二、职场经验借鉴三、业务初探四、核心词汇英汉互译训练五、核心技能训练六、能力迁移一、知识链接Establishingbusinessrelationsisthefirststepinatransactioninforeigntrade.Ifanewfirm,orratheracertaincorporationofours,wishestoopenupamarkettosellsomethingtoorbuysomethingfromthefirmsinforeigncountries,thepersonsinchargemustfirstofallfindoutwhomtheyaregoingtodealwith.Weshouldnotonlydoeverythingpossibletoconsolidateoldcustomersbutalsoseeknewonestoenlargeourbusiness.一、知识链接Writingletterstonewcustomersfortheestablishmentofrelationsisacommonpracticeinbusinesscommunications.Toestablishbusinessrelationswithprospectivedealersisoneofthevitallyimportantmeasureseitherforanewlyestablishedfirmsoranoldonethathopestoenlargeitsbusinessscopeandturnover.Thereareseveralchannelsthroughwhichimportersandexporterscangettoknoweachother.一、知识链接1Channelsforobtaininginformationaboutanewfirm1)banks2)ChamberofCommercebothathomeandabroad(国内外商会)3)tradedirectory（贸易行行名录）4)ChineseCommercialCounselor’sOfficeinforeigncountries(中国驻国外商务参赞