chapter-5-Describing-Your-Companys-Products

Unit5DescribingYourCompany‘sProductsNEUSchoolofBusinessAdministration2/Chapter5Inthisunit…AfterLunch,Mr.SakaiandCliveHarrisarebacktoBiburySystemstolistentoapresentation.Meanwhile,EdwardarestilldiscussingthedesignforthedisplayunitforBigBosswithPhil.NEUSchoolofBusinessAdministration3/Chapter5MAKINGAPRODUCTPRESENTATION产品展示GIVINGINFORMATIONFROMDIAGRAMS图表信息GIVINGOPINIONS发表看法ObjectivesNEUSchoolofBusinessAdministration4/Chapter5Newwordsandexpressionsintroductionsandtheagenda介绍和会议议程thebackground公司背景companygrowth公司发展史staffinglevels员工人数returnoninvestment投资回报turnover周转金/周转额/营业额pre-taxprofit税前利润majormarkets主要市场salesstrategy销售战略advertisingagency广告代理商producttitle产品的名字ambitiousplans宏伟计划NEUSchoolofBusinessAdministration5/Chapter5marketshare市场的分额marketingstrategy营销策略slogan广告语totalnetincome全部净收入netweight净重netloss净亏损netgain/netmargin纯利netinterest纯利息netprice净价accessoriesandadd-ons配件和附加产品lowvolumeproduct低额产品nichemarketproduct定向产品lowmarginproduct低利产品bestseller畅销品eg:Thebooksurprisedusbybeingsuchaseller.NEUSchoolofBusinessAdministration6/Chapter5NEUSchoolofBusinessAdministration7/Chapter5BusinessPresentationsWhatispresentation?Apresentationisaformaltalktooneormorepeoplethatpresentsideasorinformationinaclear,structuredway.NEUSchoolofBusinessAdministration8/Chapter5HowtogiveapresentationinEnglish?PreparationSlides,Speech,PeopleEquipmentProjector,PPT,BigScreenDeliveryPictures,Diagrams,figures,textsLanguagefluent,confident,passionateIntroductionBriefThePresentationinfluential,targeted,attractiveReview&ProspectQ&ANEUSchoolofBusinessAdministration9/Chapter5PreparewellAdequatepreparationisimportanttoaneffectivepresentation.Therearesomepointsyoushouldmemorize.1)Thinkaboutthepresentationbeforehand.2)DousePowerPoint.3)Beveryclearabouthowmuchtimeyouhave.4)Beveryclearaboutyourkeymessage.5)Ensurethattheslideslookgood.6)Dorehearseasmanytimesaspossible.NEUSchoolofBusinessAdministration10/Chapter5Watchthevideo,findoutwhoaregoingtopresentandwhoisresponsibleforwhichpartofthepresentation.NEUSchoolofBusinessAdministration11/Chapter5Whoisgoingtopresentwhat?DONBRADLEY:Let'shavearunthrough.Wemustgetthisright.First,wehavetheintroductionsandtheagenda;Second,Italkaboutthebackground.Companygrowth,staffinglevels,returnoninvestment,turnover,andpre-taxprofit;Third,Derek,youtalkabouttheproductrange.Atthisstageofthepresentationwewanttopresentabroadcompanyprofile.Don'tgivetoomuchdetailaboutspecificproducts.DEREKJONES:OkayDon.I'lldescribetherangeandsaywhichproductsaresuccessful.DONBRADLEY:Good.Mr.Sakaimaywanttodiscusscertainproductssobereadyforthat.AttheendofthissectionofthepresentationIwillaskMr.Sakaiifhehasanyquestions.Wewon'tdiscussresearchanddevelopmentatthisstage,Thatwillcomeattheend.ThenKate,youtalkaboutmajormarketsandsalesstrategy，Iseverythingready?KATEMCKENNA:Everythingisready.Andrehearsed.NEUSchoolofBusinessAdministration12/Chapter5ThestructureofthepresentationIntroductions&AgendaBackground:companygrowthstaffinglevelreturnoninvestmentturnoverpre-taxprofitProductrange:abroadcompanyprofileofproductssuccessfulproductsMarketanalysis:majormarketsmarketsharesalesstrategiesProspects&Questions:marketpositioninothermarketsDonBradleyDerekJonesKateMcKennaNEUSchoolofBusinessAdministration13/Chapter5StartingaproductpresentationIntroductionsPresenttheagendaQuestions:Background:We’reveryhonoredtohavetheopportunityofmakingthispresentationtoyou,Mr.Sakai.Inthenexthourandahalfwehopetoshowyouthat:One,…Two,…Three,…Andlastly,four,..Ifyouhaveanyquestions,pleasefeelfreetointerruptatanytime.Butfirstofall,somebackgroundonBiburySystemsNEUSchoolofBusinessAdministration14/Chapter5PHILWATSON:Right,theproducttitlegoeshere...Justremindme,istheproductcalledBigBossorTheBigBoss?EDWARDGREEN:BigBoss.PHILWATSON:Okay.Theseletters?Ortheseblackletters?EDWARDGREEN:No,Idon'tlikethoseletters.PHILWATSON:Okay.These?EDWARDGREEN:Cantheybelarger?PHILWATSON:Yes.Likethis.Itlooksgoodlikethat.EDWARDGREEN:Excellent.It'sveryclear.It'seasytoread.That'swhatIwant.NEUSchoolofBusinessAdministration15/Chapter5Watchandlearn:1.Whattopresentatthefirstplace?PayattentiontothestructureofDon’sspeech.2.Howtousepicturesanddiagramstograspaudience’sattention?Learntouse“some,any,all”,“represent,show”3.Preparetoanswerquestionsputforwardsbytheaudience?RespondandExplain.Presenting…..NEUSchoolofBusinessAdministration16/Chapter5DONBRADLEY:Again,welcometoBiburySystems.We'reveryhonouredtohavetheopportunityofmakingthispresentationtoyou,Mr.Sakai.Inthenexthourandahalf,wehopetoshowthat:1.BiburySystemshastherightproductrangefortoday'smarketplace,andambitiousplansforthefuture.2.ThatourmarketshareinEuropeisgrowingatasteadyrate.3.ThatourmarketingstrategyintheUSisverysuccessful.Andlastly,4.ThatwecanbeamajorplayerinFarEasternmarkets.Andwearesurethatwecanbeamajorplayerinthesemarkets.Ifyouhaveanyquestions,pleasefeelfreetointerruptatanytime.Butfirstofall,somebackgroundinformationonBiburySystems.Asyouknow,thecompanywasstartedoverfourtyyearsagobyMr.HarrisSenior.Inthoseearlydays,thecompany'scorebusinesswasmodelrailwaysandcars.NEUSchoolofBusinessAdmi