房地产论文外文原文及译文

毕业设计（论文）外文原文及译文题目：北京链家房地产经纪有限公司的营销策略研究一、外文原文SurveyontheApplicationsofBigDatainChineseRealEstateEnterpriseAbstract:ThispaperfocusesonthepresentapplicationsofbigdatainChineserealestatedevelopmentandmarketingfromtheperspectiveofrealestateenterprises.Theproblemsinthispracticeforbigdata’sapplicationareanalyzedbynow.What’smore,thepossiblesolutionstosolvetheaboveproblemsareproposedinthispaper.Itbenefitstherealestateenterprisestostrengththeircompetitionwithbigdatatechnology.Keywords:Bigdata,Chineserealestateenterprises,applicationstatus1IntroductionTheexplosionofdatavolumefueledbystunningandexcitingadvancesinthecomputertechnologyandInternettechniquesmadethebigdatathefocusofwidespreadattention.Asearlyas2000,inthefirstfewweeksofSloanDigitalSkySurveythedatasizeobservedbytelescopeinNewMexicoisbiggerthanthathasbeencollectedintheentirehistoryofastronomy.Bigdataalmostderivesitsoriginfromastronomy.Inadditiontonaturalsciencesuchasastronomy,biomedicine,geoinformaticsandotherfieldseasilyaccompaniedbyenormousdatavolume,bigdataiswidelyknowninsociallife.Especiallyinrecentyears,theappearanceofcloudcomputingandtheIOTspeedupthearrivalof“theeraofbigdata”.ItsaysthatGoogleandBaiduhavetodealwithdozensofpetabyteseveryday;thereisavideolengthofoveronehourreleasedontheYouTubepersecond;therearemorethanonebillionFacebookaccountsuploadingalmosttenmillionphotoseverydaywith“like”andcommentuptobillions;Taobaogeneratesabout20TBdataeverydaywithover35billiontransactionsonNovember11th.Thissizeofdataisfarawayfromtheperceptionwehadinpre-information-erasociety.Inaddition,therearemoreandmorepersonalinformationcontrolledbybankingandfinancialindustryorsometelecommunicationsindustry;industrialdatacollectedbypervasivesensorsalsorisessharply.AstheCBCCapitalchairmanTianSuningputsit,“Now,anageofmassproduction,sharingandapplicationinbigdataisapproaching.”Thereisnodoubtthatdataresourcesarecrucialintheageofbigdata.Anumberofenterpriseshavegainedexcellentdecisionmakingcapabilitiesandimmeasurableeconomicbenefitsthroughvaluableinformationproducedbydatamining.InordertokeepChineseeconomicdevelopmentinasustainable,soundandrapidmanner,itisveryimportantforrealestateenterprisestotakefulladvantageofbigdatabecauseofthestatusofrealestateindustryasapillarindustryofthenationaleconomy.Especiallywhenpropertypricescontinueupwardorpropertybubbleinflationinvolvesthenationaleconomyandpeople’slivelihood,thoserealestateenterprisesshouldmakeeffectiveuseofbigdatatotapthepotentials.SolvingtheproblemsinapplicationsonBigdata,improvingtheabilitiesofinvestmentandmarketing,theestatewillbeabletokeepplayingafundamentalguidingroleinnationaleconomy.2LiteratureTounderstandthoroughlythebigdataphenomenonislateinlastseveralyearsrelativetotherecognitionofusualdata.Soistherelatedacademicresearch.Actually,itreceivedhighattentionfromacademicandindustrialsectoratoncepresented,followedbythebigdataboombothintheoryresearchandpracticalapplication.Chinesepropertyenterprisesseizeopportunitiesintimemakingsuccessfulpractices,thoughthesystematicresearchabouttheapplicationsinbigdatainacademiaisnotsufficientsofar.ItisMcKinseythatfirstputsforwardtheconceptofbigdata.Bigdatahasbecomeanimportantfactorofproductionpermeatingintodifferentindustriesandfunctionalareasfornow.Theminingandapplicationsoflargedatameansanewwaveofproductivitygrowthandconsumersurplus.ViktorMayer-Schönbergerstaredtheresearchonbigdata.Heisalsoknownastheprophetoftheeraofbigdata.Hemadeapointthatpredictionisthecoreofbigdata.Thetransformationfromsamplestotheoveralldata,thechangefromthepursuitofexactnesstoacceptanceuncertaintyandthecorrelativityinsteadofcausalityareindispensabletopreparefortheageofbigdata.Healsostudiedhowtomakeachoicefromcomplicateddatavolumeandthenhowtobuildthepositivehealthyfuture.TheNaturemadebigdataspecialissueasearlyas2008,describingthepotentialvalueofbigdataandthechallengefromdatahandlingtechniquesinInternettechnologies,biomedicalandenvironmentalsciences,cloudtechnologiesandotherfields.Likewise,theScience,oneofthetopinternationalacademicjournals,publishedaspecialissuetoconveytheideasofthetimeofbigdata.In2012,theEuropeanacademyofinformaticsandmathematicsstudiedbigdatasystematicallyincludingthemanagementofbigdata,thedirectionandresultsofacademicresearch.Intheareaofapplicationsofbigdatainrealty,LohrS.holdstheviewthatthepropertysalesforecastsforthenextquarterdependedonbigdataismuchmoreprecisethanthatmadebyeconomists.BrownBandChuiMetal.believethatthereachingofbigdataprovidespotentialforbothrealtyenterprisesandrealtybuyerswithdirectdatasharing,bypassingtheestateagents.Andthiscanbeashocktothesenseofdatapropertyright.TheMIITstressedfourinnovativeprojectsonkeytechniquesincludinginformationprocessingtechnologyinthetwelfthfive-yearplaninDecember2012,though“bigdata”wasnotofficialdefinitionthen.Theinformationprocessingtechnologysuchasmassdatastoragetechniqueandvideoimageintelligentanalysisiscloselyrelatedtobigdata.Withthetimeofcloud,bigdataisnotonlytheIThotwordbutalsothefocusofacademicstudy.Studyingalot,WangShanatRenMinUniversityofChinaillustrates