电子商务英语14

LessonFourteenKeypoint:usefultermsanddefinitionsofbusinessplanDifficultpoints:thetipsofabusinessplanLessonFourteenRequirementBytheendofthislesson,youshouldbeabletohaveagoodcommandof□thetipsofabusinessplan□commonly-usedsentencesinwritingbusi-nessplanBytheendofthislesson,youshouldbeableto□knowthepartofmarketinabusinessplan□knowthepartofdevelopmentandproductioninabusinessplan□knowthepartofsalesandmarketinginabusinessplanLessonFourteenCreatinganEffectiveBusinessPlan(II)NewWordsconvincev.说服；使相信caterv.提供饮食及服务；迎合identifiablea.可辨认的procurev.获得；取得；导致stumblen.;v.绊倒；失足；蹒跚而行slangn.;v.俚语；辱骂；用俚语说jargonn.专门术语；行话credentialn.国书；凭据；证明assessmentn.评估；评定的款额LessonFourteengourmetn.美食家mock-upn.(实验或教学用的)实物模型grabn.抓握；抢夺；强占ketchupn.蕃茄酱widgetn.小器具；未定名的新产品galen.狂风；大风；定期租金encyclopedian.百科全书subcontractn.;v.转包合同；转包roadblockn.障碍；障碍物scrutinizev.仔细检查；核对；细看tacticsn.战术；兵法incurv.招致；蒙受；遭遇LessonFourteenSkillTrainingTheOutlineofaBusinessPlan商业计划书写作纲要在写出一份计划书之前，首先要决定出计划书的纲要。不同的项目，其计划书的纲要也不尽相同。一般来说，纲要包括如以下表格中所示的几个部分，每个部分的写作目的以及参考长度。LessonFourteen部分目的长度(页数)1.0业务要点整个业务计划的简要总结1-22.0公司描述2.1背景/历史2.2资本结构/股东名单2.3期权协议（如果适用）公司的背景资料，包括资本结构。1-23.0产品/服务3.1描述3.2技术3.3消费者可得到的好处公司将向消费者提供什么?与消费者目前所使用/所拥有的产品/服务相比，消费者将从公司的产品/服务中如何受益?1-34.0市场分析4.1规模4.2区域聚焦4.3发展4.4消费者概况4.5市场开拓战略公司有多少潜在用户?其增长率是多少?公司计划占有该市场的多大份额?公司如何发现潜在市场、如何打进潜在市场?1-2LessonFourteen5.0竞争分析5.1现有竞争5.2替换产品/服务5.3SWOT(强势/弱势/机会威胁分析)5.4竞争优势5.5进入壁垒公司的竞争对手是谁?公司比竞争对手强/弱的地方是什么?是否具有能阻止其他人进入的壁垒(例如技术/法规)?1-26.0业务计划的实施6.1战略6.2联盟6.3实施时间表和预算业务计划将如何实施?公司的实施战略是什么?1-37.0管理团队7.1创始人和主要成员的简要介绍公司的主要员工是谁?他们拥有何种经验、业绩记录和技能?1-2(半页/人)8.0资金需求8.1需求量8.2估值和理由8.3资金用途公司需要多少资金来实施该业务计划?公司如何向外部投资者估值自己?预计“资金消耗率”(或每月支出)是多少?1-29.0财务分析9.1预计收益和损失9.2现金流动公司财务规划1-3LessonFourteenCommonly-usedSentencesinWritingBusinessPlan(II)1.Tosecureastablefutureforallthoseconnectedwith[MyCompany]wehavesetthefollowinglongtermgoals:2.Wewanttobeconsideredbyourpeerstobethemarketleaderinsalesasevidencedbytradeindustryawards.3.Thedistinctivecompetitiveadvantageswhich[MyCompany]bringstothismarketare:…LessonFourteen4.Thephilosophyof[MyCompany]istopricenotjustaccordingtoourcosts,butalsoaccordingtowhatthemarketwillpay.5.Ourtargetedminimumgrossprofitmar-ginforacategorymustbeXX%.6.Bypricingtothemarket,[I/we]willachievehighersalesandthereforeincreasemybuyingpower.7.Astheamountsofmypurchasesincrease,myperunitcostsofshippingdecreaseand[I/we]willachievehigherdiscountlevelsfrommysuppliers.LessonFourteen8.Throughtheseeconomiesofscale,manyitemscurrentlyonthemarketcanbesoldwithlowerprices,yetahighernetprofit.9.Productpricingwillincludearangeofquantitydiscountsaswellasanearlypaymentdiscount.10.WehavealsoincludedfinancialstandardsascompiledbyDun&BradstreetandRobertMorrisAssociates.11.Ourinitialmarketingcampaignwillallowustobookasufficientamountofbusinesssothatwecanimplementourtelephonecustomerservicesupportprogram.LessonFourteen12.Though[my,our]leadership,[I,we]willbeabletoreduceoverheadasapercentageofsalestherebyincreasingtheamountofprofittoberetainedinthebusiness.13.What[MyCompany]proposetousearejustgoodsolidbusinesssense,economiesofscale,andtheuseofefficientfinancialtechniques.14.Before[I/we]setthepriceformycomplexwidgets,[I/we]determinedonaunitbasiswhatmycostsweregoingtobe.LessonFourteen15.However,sinceourcomplexwidgetsofferadditionalfeatures,wefeltthatwecouldpriceitapproximately50%abovesimplewidgets.16.Widgetsremainedmuchastheoriginalproductionuntilwellintothe20thcenturywhencomputermodelingshowedthattherecouldbesomeenhancementsmadetothebasicwidget.17.Overthepastfewyears,wehavenoticedanincreaseindemandforfulllawncareservices-notjustgrasscuttingandsnowremoval.LessonFourteen18.Weintendtoattackthismarketveryaggressivelythroughtheuseof:…19.Asweareofferingauniqueservice,informingthepublicofourcapabilitiesisofutmostimportance.20.Eventhoughthetechnologyusedtocreatethisproductisnew,weexpectthatotherswillbeabletosubstantiallyreproduceourpatentedresultswithinXXyears.LessonFourteenReadingMaterialsTopTenInternetMannersQuestionsAbstract:ThisarticleintroducesthetoptenInternetmannersquestionsandgivesreadersitsadvicetoshowgoodmanners.Keywords:Internet;manner;tenquestions返回