电子商务英语15

LessonFifteenKeypoint:usefultermsanddefinitionsofbusinessplanDifficultpoints:thetipsofabusinessplanLessonFifteenRequirementBytheendofthislesson,youshouldbeabletohaveagoodcommandof□thetipsofabusinessplan□thecommonly-usedsentencesinwritingbusinessplanBytheendofthislesson,youshouldbeableto□knowthepartofmanagementinabusinessplan□knowthepartoffinancialsinabusinessplan□knowhowtowriteabusinessplan□prescribethesuccessfulwayofCharlieBell,theMcDonald’sCEOLessonFifteenCreatinganEffectiveBusinessPlan(III)NewWordsthrivev.繁荣；兴旺；茁壮成长chronologicala.年代学的；按年代顺序的flounderv.挣扎；折腾subcontractorn.转包工作的承包人；转包人；分包者flipsiden.（美口语）唱片的反面underestimaten.;v.低估；看轻reputablea.受好评的；受尊敬的；规范的capitalizationn.资本化；本金化；资本总额lumpn.块；瘤；很多revenuen.收入；岁收；税务局tolerablea.可容忍的；可以的appropriatea.适当的gaugen.;v.标准度量；计量器；精确计量LessonFifteenSkillTrainingSamplesoftheOutlineofaBusinessPlanSample1:AnOutlineofaCompleteBusinessPlanSummaryBusinessConceptCurrentsituationKeysuccessfactorsFinancialsituation/needsVisionVisionstatementMilestonesLessonFifteenMarketAnalysisTheoverallmarketChangesinthemarketMarketsegmentsTargetmarketandcustomersCustomercharacteristicsCustomerneedsCustomerbuyingdecisionsCompetitiveAnalysisIndustryoverviewNatureofcompetitionChangesintheindustryPrimarycompetitorsCompetitiveproducts/servicesOpportunitiesThreatsandrisksLessonFifteenStrategyKeycompetitivecapabilitiesKeycompetitiveweaknessesStrategyImplementingstrategyProducts/ServicesProduct/servicedescriptionPositioningofproducts/servicesCompetitiveevaluationofproducts/servicesFutureproducts/servicesLessonFifteenMarketingandsalesMarketingstrategySalestacticsAdvertisingPromotions/incentivesPublicityTradeshowsOperationsKeypersonnelOrganizationalstructureHumanresourcesplanProduct/servicedeliveryCustomerservice/supportFacilitiesLessonFifteenCreatingthefinancialsofthebusinessplanAssumptionsandCommentsStartingBalanceSheetProfitandLossProjectionCashFlowProjectionBalanceSheetProjectionRatio'sandAnalysisLessonFifteenSample2:BUSINESSPLANFORARESTAURANTTableofContentsCompanyDescriptionIndustryAnalysisProducts&RelatedServicesTheTargetMarketTheCompetitionMarketingPlan&SalesStrategyOperationsManagement&OrganizationLong-TermDevelopment&ExitPlanFinancialData&ProjectionsAppendicesLessonFifteenSample3:BUSINESSPLANFORARETAILBUSINESSAmericanManagementTechnology1.0ExecutiveSummary1.1Objectives1.2Mission1.3KeystoSuccess2.0CompanySummary2.1CompanyOwnership2.2CompanyHistory2.4CompanyLocationsandFacilitiesLessonFifteen3.0ProductsandServices3.1ProductandServiceDescription3.2CompetitiveComparison3.3SalesLiterature3.4Sourcing3.5Technology3.6FutureProductsandServicesLessonFifteen4.0MarketAnalysisSummary4.1MarketSegmentation4.2IndustryAnalysis4.2.1IndustryParticipants4.2.2DistributionPatterns4.2.3CompetitionandBuyingPatterns4.2.4MainCompetitors4.3MarketAnalysisLessonFifteen5.0StrategyandImplementationSummary5.1MarketingStrategy5.1.2PricingStrategy5.1.3PromotionStrategy5.2SalesStrategy5.2.1SalesForecast5.2.2StartupSummary6.0PersonnelPlan7.0FinancialPlan7.1KeyFinancialIndicators8.0ManagementTeamLessonFifteenTheCommonly-usedSentencesinWritingBusinessPlan(III)•1.AfterhavingsuccessfullyintroducedthecomplexwidgetintotheAmericanmarket,ourexpansionwillbeintwoseparateareas:increasingsalesintheUSAandenteringvariousforeignmarkets.•2.Weexpectthatasmallpercentagewilldesiretoremainindependentandthesewillhavetobereplacedwithourownsalesforce.LessonFifteen3.Wewillincreasenationaladvertisingandbegintargetingsmalleraccountsandspecialtyoutlets.4.TheAmericanmarketfor[product/service]isestimatedat$8BillionannualsalesbasedondatafurnishedbyXYZSurvey.5.WeestimatethatwecanachieveXX%marketsharewithinXXyears.Tocontinueourgrowth,wewillbeusingthefollowingmethodstoexpandourmarketsandtoincreaseournewareasofdoingbusiness:LessonFifteen6.Thislocationisdesirablebecause:⑴thebuildingisstructurallycompatibleforouruse;⑵therentisbelowmarket;⑶thebuildinghasthenecessaryfacilitiestooperatethisbusiness;⑷thelocationisconvenientforourfreightcompanies,suppliers,clientsandemployees;⑸possibilityofexpansioninthearea.7.OurmainsupplierofcomponentpartswillbeDEFManufacturingofFortLee,NJ.LessonFifteen8.Withroboticsourlaborcostsandthereforeourproductioncostswillbethelowestintheindustry.9.Tomaintainouradvantagewehaveestablishedlinesofcommunicationwithallofourpotentialmachinerysuppliers.10.Mostimportantlywehaveanongoingrelationshipwithseveraluniversitiesandareactivelyparticipatinginvariousstudiesandexperimentsrelatingtoproductionmethods.LessonFifteen11.Wehavecontractedwithanenviron-mentalengineeringcompanytoadviseusonanypossibleproblemsaswellassolutionsincludinglegaldisposalofallhazardouswastes.12.Ourpresentprogramofjointresearchwiththelocaluniversityhasprovenverybeneficial.13.Weprojectthatwewillbeabletogeneratesufficientcapitalfromoperationstomeetourinitialneedsaftertheinfusionof$200,000.LessonFifteen14.Shouldsalesnotbeuptoprojections,adjustmentswillbemadeinorderingandlongtermcommitmentsdecreasedorpostponed.15.[MyCompany]seeksatafuturepointtouseacomputerizedaccountingpackagetomonitorourfin