McDonalds-麦当劳-英文版

SAboutMcDonald'sSMorethan32,000McDonald'srestaurantsin117countries.SMorethan75%ofMcDonald'srestaurantsworldwideareownedandoperatedbyindependentowners.SEthicalandsocialresponsibilitypoliciesSplacingthecustomerexperienceatthecoreofwhattheydoScommittingtotheiremployeesbyrewardingtheirachievementsSmaintaininghighstandardsregardingtheconductforbusinessSgivingbacktothecommunitiesinwhichtheyareestablishedSBrandfranchisingGoalAndMissionSGoal:servegoodfoodinafriendlyandfunenvironment,tobeasociallyresponsiblecompany,andtoprovidegoodreturnstoitsshareholders.SMission:Tobetheircustomers'favoriteplaceandwaytoeatwithinspiredpeoplewhodelighteachcustomerwithunmatchedquality,service,cleanlinessandvalueeverytime.CoreValuesSPlacethecustomerexperienceatthecoreofalltheydo.Customersarethereasonfortheirexistence.SCommittedtotheirpeople.SBelievesintheirownSystem.SOperatetheirbusinessethically.SGivebacktotheircommunities.SGrowtheirbusinessprofitably.StructureanddesignoftheorganizationStructureanddesignoftheorganizationSQualityStanderSWorkSeparateSRules&InstructionsSGloballysametasteSMcDonald’scultureandethicsIndianMcDonald’swithcurryandnobeefSMcDonald’scultureandethicsChineseMcDonald’ssoupandriceWithChinesecharacteristicsSMcDonald’scultureandethicsMcDonald’sHamburgerUniversitylearnoperatingSMcDonald’scultureandethics25storesshutdownwithinayearandother50storesselltodealersNojunkfoodSMcDonald’scultureandethicsOrganizationEnvironment•InternalEnvironment•ExternalEnvironmentInternalEnvironmentSHighjobsatisfactionwithinthecompanySMcJobSGuidelinesforfranchiserestaurantSAdapttolocalcultureSPRactivitiesExternalEnvironmentSFiercecompetitionSPublicperceptionWorkforceDiversitySTheheartoftheMcDonald’sorganizationisinprovidingdoorwaysofopportunitiesandgrowthforteammembersfromdiversebackgroundsandcommunitieslocally–andinternationally.Respecting,listeningtoandparticipatinginknowledge-sharingandeclecticinsightshashelpedmakeustheorganizationwearetoday-fromourcrewmemberstoourboardmembers.STrainingprogramSHomogenousgroupLeadershipofMcDonald'sSMcDonaldsdoesnotbelieveitsrestaurantscrewmembersarejustgearsinamachinethatcanbeeasilyreplaced.(EricG.,&TiagoS.,&SaraT.,2008).SOrganizationcultureSTreattheiremployeeslikefriendorfamilySEmployeehassamevisionwithMcDonald’sLeadershipofMcDonald'sSMcDonaldislookingforwardthatemployeesarenotonlysatisfytotheircurrentposition,butalsoexpectingemployeestoexhibittheirleadershipatalllevelofposition.SHamburgerUniversitySWOTAnalysisStrengthSEffectivemanagementSOneofthelargestfastfoodrestaurantsintheworldSStrongfinancialstructureSLargemarketshareinthefastfoodmarketSFoodcostsSHigherrevenue.WeaknesshighquitrateofemployeesfewerproductcategoriesjunkfoodCan’tmeetquicklypeople’srequirementsOpportunitySDeliveryserviceSGrowinguphealthawarenessSImmigrationsSIncreasingcustomerserviceSCorporatewithotheralliancesThreatSThetrendtowardshealthyeating.SThelocalfastfoodrestaurantchains.SLawsuitsagainstMcDonald’s.RecommendationSDeliveryservice,onlineorder,mobileappSHealthyfoodSLimiteditionmenusSCustomerservice