苹果公司2015年报分析-英文

FinancialStatementsAnalysisonAppleCompanyABSTRACTTheCompanydesigns,manufactures,andmarketsmobilecommunicationandmediadevices,personalcomputers,andportabledigitalmusicplayers,andsellsavarietyofrelatedsoftware,services,peripherals,networkingsolutions,andthird-partydigitalcontentandapplications.TheCompanysellsitsproductsworldwidethroughitsretailstores,onlinestores,anddirectsalesforce,aswellasthroughthird-partycellularnetworkcarriers,wholesalers,retailers,andvalue-addedresellers.TheCompany’scustomersareprimarilyintheconsumer,education,enterpriseandgovernmentmarkets.TheCompanysellsitsproductsandresellsthird-partyproductsinmostofitsmajormarketsdirectlytoconsumersthroughitsretailandonlinestoresanditsdirectsalesforce.TheCompanyalsoemploysavarietyofindirectdistributionchannels,suchasthird-partycellularnetworkcarriers,wholesalers,retailers,andvalue-addedresellers.Iwillintroduceaboutthefinancialstatuswithtwoaspectsin2015,andthefinancialanalysisismyimportanceinmyfollowingcontents.Keywords:FinancialStatus;NetSales;NetIncome.目录1、NetSales..................................................................................................................12、NetIncome............................................................................................................23、FinancialStatusandAnalysis..................................................................................3（1）ProductPerformance.....................................................................................3（2）SegmentOperatingPerformance..................................................................44、ViewontheFuture...................................................................................................55、conclution.................................................................................................................6Reference.......................................................................................................................61FinancialStatementsAnalysisonAppleCompany1、NetSalesNetSalesbyProduct:2015Change2014iPhone$155,041.0052%$101,991.00iPad$23,227.00-23%$30,283.00Mac$25,471.006%$24,079.00Services$19,909.0010%$18,063.00OtherProducts$10,067.0020%$8,379.00Totalnetsales$233,715.0028%$182,795.00NetSalesbyOperatingSegment:2015Change2014Americas$93,864.0017%$80,095.00Europe$50,337.0014%$442.85GreaterChina$58,715.0084%$31,853.00Japan$15,706.003%$15,314.00RestofAsiaPacific$15,093.0034%$11,248.00Totalnetsales$233,715.0028%$182,795.00Netsalesrose27.86%or$50,920millionduring2015comparedto2014.ThisresultedfromgrowthinnetsalesofiPhone;ipad,Mac,andservices;andOtherProducts.Growthin2015reflectsstrongsalesofiPhone,strongperformanceofthe$-$50,000.00$100,000.00$150,000.00$200,000.00$250,000.0020112012201320142015NetsalesNetsales2OtherProductsandMac,andcontinuedgrowthintheCompany’sonlinesalesofapps,digitalcontent,andservices.GrowthintheseareaswaspartiallyoffsetbydeclinesinnetsalesofiPad.AlloftheCompany’soperatingsegmentsexperiencedincreasednetsalesin2015,withnetsalesgrowthbeingparticularlystrongintheAmericas,GreaterChinaandJapanoperatingsegments.Similarto2014,growthintotalnetsaleswashigherduring2015,rising$50,920millionor28%overthesameperiodin2014.Firsthalfgrowthin2015wasdrivenbyiPhoneintroductionsatornearthebeginningof2015.Appletakealotofconceptsandre-purposethem,repackagethem,makethembeautifulandeverybodywantstohavethem,saidRozolis.Theyalwayshadawaytotaketechnologyandmakeitagainaffordableandeasytouseandthereforepopular.2、NetIncomeNetincomerose.37.49%or$13,884millionduring2015comparedto2014.NetIncomecontinuedrosefrom2011to2015，Globalinflationresultinthegrowthofthemanpowercost.Insuchcircumstances,ApplecompanycanstillkeepagreatgrowthinnetincomewhichwekanseetheforesightinoperatingandthecontrolofthemarketaboutApplecompany,alsoshowstheuniquetextureandfunctionofAppleproducts.$-$10,000.00$20,000.00$30,000.00$40,000.00$50,000.00$60,000.0020112012201320142015NetincomeNetincome33、FinancialStatusandAnalysis（1）ProductPerformanceWhenitcomestotheiPhone,thegrowthiniPhonenetsalesandunitsalesduring2015resultedfromincreaseddemandforiPhoneinalloftheCompany’soperatingsegmentsprimarilyduetothelaunchofiPhone6beginninginSeptember2015andstrongongoingdemandforiPhone5and5s.AlloftheCompany’soperatingsegmentsexperiencedincreasesinnetsalesandunitsalesofiPhoneduring2015comparedto2014.Theyear-over-yearimpactofhigheriPhonenetsalesin2015waspartiallyoffsetbya3%roseiniPhoneaveragesellingpricesin2015comparedto2014primarilyasaresultofashiftinproductmixtowardslower-pricediPhonemodels,particularlyiPhone5.AlloftheCompany’sgeographicoperatingsegmentsexperiencedadeclineiniPhoneASPsduring2015.Ofcourse,thegrowthinnetsalesandunitsalesofiPadduring2015resultedfromgrowthinMacunitsalesinalloftheCompany’soperatingsegments.ThisgrowthwasdrivenbythelaunchofMac.Theyear-over-yeargrowthrateoftotalMacunitsaleswassignificantlyhigherthanthegrowthrateoftotaliPadnetsalesfor2015duetoareductioniniPadASPsof15%in2015comparedto2014.Thisdeclineresultedprimarilyfromintroductionofthelowerp