新编剑桥商务英语高级unit2

UnitTwoGrowingthecompanyAnOverviewofUnitTwo2.1BusinessTopic(Growingthecompany)Vocabulary(Partsofacompany)Vocabulary(Growingstrategy)Reading(AnarticleaboutSAP)Grammar(Pasttenses)Writing(Writeaboutthepast)Reading(M&A)Listening(thePeopleSofttakeover)Writing(Apressrelease)ReadingSpeaking(Anemployeesurvey)2.1BusinessTopicGrowingthecompanyVocabularyPreparationsubsidiarydivisiondistributionafter-salesservicesselloffgopubliclistgamelogisticsblockbusterinsurancepremiumsstockbroker子公司分部门分销售后服务抛售挂牌上市列入上市证券表行业，职业物流了不起的人保险费股票经纪人VocabularyPreparationsagacharismadevolvehierarchyresignedmomentumpaternalisticmergeracquisitionERP(enterpriseresourceplanning)ESA(enterpriseservicesarchitecture)organicgrowth一长串时间领袖气质下放，移交等级制顺从的，屈从的势头，动力家长作风的合并收购企业资源计划企业服务系统内生增长BackgroundInfo企业并购企业并购（M&A）包括兼并和收购两种方式。国际上习惯把兼并和收购合在一起使用统称为M&A，即并购。并购的效应动因（1）韦斯顿协同效应（2）市场份额效应（3）经济成本曲线效应（4）财务协同效应并购存在的风险（1）管理风险（2）规模经济风险（3）企业文化风险（4）经营风险PartsofacompanyIthinkthatourfundamentalbeliefisthatforusgrowthisaawayoflifeandwehavetogrowatalltimes.---MukeshAmbani,ChairmanofRelianceIndustriesWhyisitimportantforcompaniestogrow?Vocabulary:PartofacompanyWhyisitimportantforcompaniestogrow?GiveshareholdersaregularreturnontheirinvestmentTocreatejobsandmaintainjobsecurityGrowthmeansmoremarketshareandmarketshareestablishesthecompanyinthemarket…….SubsidiaryHeadquartersSalesOfficesWarehouseR&DDivisionMainPlantSubsidiaryHeadquartersMainPlantWarehouseR&DDivisionSalesOfficesSalesOffices3.Whatisthedifferentbetweenthefollowingwordsandphrase?1.Asalesofficeandasubsidiary2.Awarehouseandaplant3.TheheadquarterandadivisionSalesofficeVsSubsidiaryASalesofficeispartofthecompany’smainsalesdepartment,butlocatedinanothertownorcountry.Asubsidiaryoperatesasanindependentcompanyeventhoughitismainlyorwhollyownedbytheparentcompany.WarehouseVsPlantAwarehouseisabuildingwheregoodsorrawmaterialsarestoredandfromwhichtheyaredistributed.Aplantisaplaceofproductioneithermanufacturing,assemblyorpacking.HeadquartersVSdivisionTheheadquartersarethemainofficesofthecompanywherethetopmanagementandgeneraladministrationwork.Adivisionisabranchofacompanyresponsibleforoneparticularbusinessactivity(egamotormanufacturermighthaveanautomobiledivisionandatruckdivision)Vocabulary:Growthstrategy4.Findasynonymintheboxforeachoftheunderlinedwords.5.Whatisthedifferencebetweenfollowingexpressions?1.Layingpeopleoffandfiringthem2.Takingoveracompanyandmergingwithit3.Organicgrowthandono-organicgrowthAnswersPeoplearelaidoffforeconomicreasons,iethecompanydoesn’thaveenoughworkforthem.Peoplearefiredbecausetheirworkorbehaviorisunsatisfactory.Oftenthedifferencecanbeacademic,butatakeoveriswhathappenswhenalargercompanybuysasmallercompanyandamergeriswhentwosimilarsizedcompaniesjointogether.Organicgrowthreferstonaturalexpansionthroughthegrowthofsales;non-organicgenerallyreferstogrowthbyacquisition.GrowthstrategyStrategiesaimedatlargemarketsharesevenattheexpenseofshort-termearnings.OrganicgrowthVSnon-organicgrowthDiversification(newproducts/newmarket)Marketdevelopment(existingproducts/newmarket)Productdevelopment(newproducts/existingmarket)Marketpenetration(existingproducts/existingmarket)Organicgrowthandnon-organicgrowthOrganicgrowthreferstonaturalexpansionthroughthegrowthofsalesNon-organicgrowthreferstothegrowthbyacquisitionDiversification(NewProducts/NewMarket)high-riskgrowthstrategy,largelybecauseboththeproductsandthemarketareunproventerritoryfortheentrepreneur.Noonecanbesureaboutthenewmarket.Necessaryforcompanyfeaturedinnovation.berealisticabouttherisksyoufaceandcrystalclearaboutwhatyouhopetoachieve.MarketDevelopment(ExistingProducts/NewMarket)todevelopanewmarketfortheirexistingproductsandservices.Thenewmarketcanbegeographical(e.g.foreignexport)oranuntappedsegmentofadomesticmarket.possibletodevelopanewmarketforexistingproductsbyadjustingtheproduct'spackagingorexpandingtheproduct'sdistributionchannels.RequiresknowledgeofthenewmarketProductDevelopment(NewProducts/ExistingMarket)torolloutanewproduct(s)inamarketwithwhichyouarealreadyfamiliar.requiresthebusinesstodevelopnewabilitiesandcontinuouslyadapttheproductsuntiltheyachievemarketplacesuccess.MarketPenetration(ExistingProducts/ExistingMarkets)designedtogivethebusinessagreaterpercentageofmarketshare.seekstogainacompetitiveedgethroughpricing,marketing,orotherinitiatives.canbeachievedbyincreasingcustomerusagethroughloyaltyprogramsandincentivestargetingyourexistingcustomerbase.OrganicgrowthThegrowthratethatacompanycanachievebyincreasingoutputandenhancingsales.Thisexcludesanyprofitsorgrowthacquiredfromtakeovers,acquisitionsormergers.SellinginnewareasorthroughnewchannelsSellingtonewcustomersorsellingmoretoexistingcustomersReading:SAPcompeteswith‘organicgrowth’6.SAPandOraclearetheworld’sleadingcompaniesinprovidingsoftwaresolutionsforbusiness,buttheirbusinessstrategiesareverydifferent.ReadthetextaboutSAP’sgrowthstrategy.Choosethebestsentencesfromthelist(A-H)belowtocompeteeachgap(1-6).Donotuseanylettermorethanonce.SAP