主题酒店设计：当酒店遇上主题--外文资料及翻译例文

ThemeHotelDesign:WhenthehoteleventthemeHowardStutzThemeHotelsemergingasanewformofhoteldevelopment,inforeigncountries,nearly50years,andinourshorthistory,distributionrangeisalsoconfinedtomoredevelopedinthehotelindustryinGuangdong,Shanghai,Shenzhentohavetoreturntonature,science,technology,ornostalgic-themedhotel,allreflecttheuniqueoperatingcharacteristics.AlthoughthethemehotelinChinatherearenewthings,butintheinternationalhotelindustryisakindofnewtrend.Onlyafewthemesfromthedomestichotelbusinesssituation,businessconditionswerebetterthanotherhotels.Lookingintothefuturesobrightthemehotel,themehotelsitisnecessarytocarryoutplanninganddesignanalysis,developingthethemeofthehoteltoprovidesomepertinentcannonfodder.Thispaperintroducesthetheme,theme,theme,andarationaldistributionoffunctionsofpartstoelaborate.1.TheintroductionofthethemeThemeHotelalsoknownasFeaturedHotel,isbasedonaparticulartopic,toembodythehotel'sarchitecturalstyleanddecorativearts,andculture-specific,sothatcustomersreceivepersonalizedcultureoffeeling,atthesametimeservicesintothesubject,personalizedservicetoreplacethegeneralizedserviceforcustomerswithjoy,knowledgeandstimulation.History,culture,urban,nature,myth,fairytalescanbecomethethemeofthehoteltoplay.2.PositioningthemeIndoingscenicspot,thefirsttodetermineherdirectionandorientationtothemanycompetitors,biggerandstronger.Similarly,thethemeofthehotelisalsotrue,butwhenitislocatedwithinthescenicarea,themorethesubjectisattachedtosceniclocation,withechoesofitsservices.Whensheisnotonlydependentonthecityorscenicareasexist,thethemeoftheexactlocationofthehotelisparticularlyimportanttoconsidertheproblemstobemore.HangzhouDreamCastleisallowedtofailduetosubjectpositioningatypicalcase.3.HangzhouDreamCastleTheendof2003andplanstospend1.5billionyuan,knownasChina'sfirstsuper-starhotelandDreamCastlefromHangzhouXiaoshanDistrict,thestartofthenewscame,,thepersonsaid:Astheprogramchanges,'FantasyCastle'cannotbebuilt.DreamCastleistheoriginalplanofHangzhouWorldLeisureExpo2006,thelandmarkbuilding,coversanareaof130,000squaremeters,morethan100metershigh,theinvestoriswell-knownprivateenterpriseSongCityGroup.Itsdesigners,butalsodesignedtheworld'slargesthotel(MGMGrand)andAmericandesignerMr.Johnson.Thisultra-luxuriousdesign,issupposedtobeasuccessfulmodel,butendedinfailure.Therootcausesoffailure,nottosaythatshedidnotlocate,butintheirpositioningcommittedtwofatal.Onethemetoofaroutofmarketpositioning:Hangzhouasaleisurecapital,butalsotobeatthecenteroftheYangtzeRiverDeltaarea,locatedintheYangtzeRiverDeltaiswhyleisuretouristandthebusinessmeetingcustomerisreasonable.Thedreamcastlethemechosennottosupportthisposition,thesuperstarofthebuildingwillbefarbeyondthecasualmarket'sspendingpower.Second,thethemefromthecitylocationtooheterogeneous:HangzhouisabeautifulandpeacefulsouthofYangtzeRiver,isamodernleisurecity;theDreamCastletodreamasthetheme,luxuriousandmagnificent,androotedinthecomfortablelifeofleisureatmospherethecontrary,thepursuitofafarawayfromrealityexperience.She'swrongisnottakenintoaccountwherethecity'simagepositioningandurbanplanning,thenfailureisamatterofcourse.4.ShowtopicsindepthAfterpositioningthehoteltoseizethetheme,wemustconsiderhowtoletvisitorsexperiencethecharmofthehotel'stheme,whichrequiresself-displayofthemedhotels.Asuccessfulthemehotelthemethroughitsthemeofenvironmentandatmospheretodemonstratetheconcept,inotherwords,thethemeisthethemeofenvironmentandatmosphereoftheconceptofreification.Eitherbythemearchitecture,landscapethemeextrinsickindofcharacterizationtolookintothehotel'stheme,themedecorations,etcthroughthephysicalappearancetodisplaywithinthethemeofthehotel.Butneedtobeselective,strictly,tobeperfect,harmony,avividcontrasttothethemeofenvironmentandatmosphere.4.1Architectural,landscapeandenvironmentinthesubjectSubjectbuildingisatangibledemonstrationofthethemehotelinthecustomerplaysakeyrolewhenthefirstpurchase.Inadditiontothepursuitofauniquearchitecturaltheme,butalsoshouldgraspthegoodandthesurroundinggeographicalcoordination,coordinationwiththesurroundingenvironmentitselfispartofthecustomerexperience.Here'sthebackgroundofnaturalscenery,twothemedhotels,themeoflandscapearchitectureanditsthemewereconsistentwiththethemeofenvironment,provedtobesuccessful.LocatedinthesoutheastofAustria'sBluehairRogneSpa'smottoissubtledifference,itgivesthetenantisvisuallyshockingbigdifference.AustrianArtistHundertwasserbuilding,Mr.(Hundertwasser)stylehereonitshead:asetofWaldJuanhofhaeuserapartmentgroup,sayingthatthepremisesandembeddeditselfintheground,likeagroundhoginthecryptBlock;villas,thetopoftheplantwithsoftandthickgreenlawnandshrubs,andeventhewindowofthetreewillbeunearthedYiKeke,knowledgeoftheconstructionwasmisplaced.Touristsfromthehotelswimmingpoolspaswimspapooltheway,toexperiencethedesignofMr.HundertwasserComparativeStudyandIntegrationirregularsea,anddownchangesinfrontofthescenerywhilethePersianpalace,whileheisazebracabinmakeyouforgetalltherulesofthegameonearth.Ofcourse,inadditiontonaturalbeautythehotel,therearehotelscelebrityculture,historyandcultur