BEC中级真题阅读--how-to-develop-oneself

人邮第二辑真题TEST1READINGPART3HOWTOMARKETYOURSELFWemanageourowncareersnow.Soknowinghowtobrandandpositionyourselfinthemarketas'Meplc'atdifferentstagesofyourworkinglifeisbecominganincreasinglyvitalskill.AtleastthatiswhatimageexpertMarySpillanebelieves.'Employmentasweknowitisdecreasing.Jobsdon'texist,workexists.Inthenextdecademostofuswillbesuppliers,notstaff.Wewillhaveclientsnotbosses.Ifyouareunder30,youprobablyknowthatthereisonlyonefirmtojoinforlife:Meplc.Itpromotesyouandyourpotentialtoothers.''We'reworkinginmulti-national,multicultural,multi-corporateteamsandit'simportanttounderstandtheimplicationsofthis.Weneedtocreateapersonalbrandthatisunique,butcomplementsthebrandofthecorporationweareworkingfor.Youhavetofindawaytodoitsothatyouarenotjustatypicalemployee,'advisesSpillane.'Youhavetodecidewhatcentralvaluesyouwanttoproject,andalsowhatmayneedtoalterfromsituationtosituation.'ManypeopleonlyrememberMarySpillanefortheyearsshespentrunningacosmeticscompany,butsheactuallyhasmastersdegreesininformationscienceandpolitics.Sheusedtohidethathard-hittingside,butisnoweagertoshowitandforgetaboutcosmetics.'NowthatI'mworkingintheboardroomsofmajorplcsandglobalcompanies,I'mplayingupmydegreesandmanagementbackgroundsothattheimagesideisseenonlyasanadditiontothevalueside,'saysSpillane.Somecontractstakelongerthanothers.'TheCitylawfirmsI'mcurrentlyworkingforarereallydifficultbecausetheydon'thaveanyideaofwhattheirbrandshouldbe,andarestillverytraditionalevenwhentalkingaboutbecomingmodern.I'mshowingthemhowtodoeverythingfromchangingtheirreceptionareas-whichtendtobeveryoff-puttingwiththeirhigh-frontedreceptiondesks-tohowtomakesmalltalkthatislessformalandrigid.Companiesrebrandthemselvesallthetime,spendingmillionsonnewofficeinteriorsandsoon.Butwithoutanunderlyingchangeofattitudes,itcanproveanemptyexercise.'Shearguesthatforindividualstoo,theremustbemorethanasurfacechange,asrebrandinggoesdeeperthanamerechangeofwardrobe.Beyondadviceonappearance,shetellsclients,'Remindyourselfofwhatyouareselling:thepersonalvaluesthatcompriseyourbrand.Learntopresentyourselfinawaythatwillprojectwhatyouwanttodeliver.Lifelonglearningisessential,togetherwiththesortofdiscoveryandadventurethatpromotepersonalgrowth.Alwayshaveanup-to-the-minuteCVreadytoprintout,refreshingiteveryfewmonthswithyourmostrecentachievements,justtoremindothersofyourbrandvalue.'Shebelievesitisessentialthatyouunderstandbothyourpublicselfandyourprivateself,aswellasyourblindspotsandyourpotential,inordertocreateaneffectivebrand.Thepublicselfistheimageyouprojecttotheworld,theprivateselfiswhatyouknowaboutyourselfbutothersdon't,aridblindspotsarethosethingsthatothersseeaboutyoubutyoucan'tseeforyourself.Bydecidingwhatimageyouwantotherpeopletosee,emphasisingmoreofyourprivateselfandsortingoutafewblindspots,youwillincreasenotonlyyourpotentialtoinfluenceothers,butalsoyourself-esteemandself-confidence.'13Inthefirstparagraph,MarySpillanesayspeopleshouldlearnhowtomarketthemselvesbecauseAitencouragescompaniestogivethemajobforlife.Binthefutureitwillbeacompanyrequirement.Cinmanycareersitisbecomingdifficulttosucceed.Ditwillhelpthemadapttodevelopmentsinthejobmarket.14Spillanesaysthat,whencreatingapersonalbrand,itisimportanttoAchangethingsdependingonthecircumstances.Bdecidewhatimagepeoplewouldlikeyoutopresent.Cmakesurethatcolleaguesfeelateasewithyourimage.Dfollowtheexampleofsomeoneinthecompanyyouworkfor.15WhatdowelearnaboutSpillaneinthethirdparagraph?ASheisembarrassedabouthercareerwithacosmeticscompany.BShedoesn'tliketalkingaboutheracademicbackground.CShehasqualificationsmanypeopleareunawareof.DSheworriesabouthowotherpeopleseeher.16WhichproblemdoesSpillanerefertowhentalkingaboutthecompaniessheispresentlyworkingwith?ATheyfinditdifficulttoacceptherideas.BTheyareunawareofhowtorebrandthemselves.CTheydon'twanttospendlargeamountsofmoney.DTheyareunwillingtomodernisetheirworkenvironment.17Whenadvisingpeopleonrebrandingthemselves,SpillanetellsthemtoAattendcoursestogainspecialistskills.Bupdateregularlytheirwrittenproofofwhattheycando.Ctryoutdifferentwaysofpresentingthemselvestoothers.Drememberthatwhattheylooklikeisthemostimportantpoint.18Spillanesaysthat,inordertorebrandyourselfsuccessfully,itisimportanttoAaskforotherpeople'sopinionsaboutyourimage.Bfeelconfidentaboutwhatyouaretryingtoachieve.Clearnhowtomakeuseofallaspectsofyourcharacter.Dmodelyourselfonpeoplewithacertainamountofinfluence.《Howtomarketyourself》，怎样开发你自己。这篇文章主要是一个专家（MarySpillane）对个人在职业生涯中的一些建议，包括怎么定位、怎样正确认识自己等等。很实用很中肯的一篇文章。看来这国外的专家并不也是夸夸其谈之辈啊。13题，问第一段MarySpillane认为人们应该学会开发他们自己的原因是什么。第一段里这个专家认为就业机会在减少，job不存在了，存在的是work，在未来十年所有人都将成为才华和能力的提供者（supplier），而不是员工（staff），老板将变成自己的客户。从专家的这段话可以看出她认为人们应该学会开发自己的原因是适应就业市场的发展，也就是D答案所说的。A在原文没有提到，B的理解有误，原文说thereisonlyonefirmtojoinforlife:Meplc。生活中只有一个值得加入的公司：自我公司。这句的意思还是说人们要学会开发自己，而不是将来有公司需要。C在原文中也没有提到。14题，问在创造个人品牌的时候，很重要的是什么。答案是第二段的最后一句：Youhavetodecidewhatcentralvaluesyouwanttoproject,andalsowhatmayneedtoalterfromsituationtosituation.你必须决定自己要建立的中心价值什么，同时还有哪些是需要随着环境的改变而改变的。A的表述正确，根据环境来改变事情。B不对，不是说决定人们想要你呈现的形象，而是自己决定自己想要建立的中心价值。C、D在原文都没有提到。1