我国民营快递的行业现状和发展路径研究以顺丰速运为例

目录1.绪论······························································12.关于快递业························································22.1快递的概念、分类及基本特征····································22.2我国民营快递业的兴起··········································33.顺丰速运的发展概况················································43.1顺丰速运的产生················································43.2顺丰速运的发展前景············································43.3顺丰速运的市场竞争格局········································44.顺丰速运的竞争力比较分析··········································64.1企业竞争力的定义··············································64.2快递业竞争力指标体系··········································64.3国内快递市场比较分析··········································75.顺丰速运的发展路径研究···········································105.1优势·························································105.1.1速度优势·················································105.1.2经营灵活·················································105.1.3企业文化·················································105.2劣势·························································115.2.1从业人员素质普遍较低·····································115.2.2资金不足，融资渠道不畅通·································115.2.3快递网络局限·············································115.2.4人才缺乏·················································115.3机会·························································125.3.1入世后的机遇·············································125.3.2EMS的市场份额逐年递减···································125.3.3电子商务日益发展，配送市场潜力巨大·······················125.3.4快递业增长迅速为顺丰的发展提供了良好的机遇···············125.4威胁·························································135.4.1《邮政法》对快递业的影响··································135.4.2入世的威胁···············································135.4.3激烈的市场竞争···········································136.顺丰速运的发展策略探讨···········································156.1完善管理机制、提高执行力度···································156.2加快信息网络建设、提高企业竞争力·································156.3提升员工素质、加强团队建设········································166.4增加资本积累、扩大企业规模···································166.5差异化市场定位、挖掘合作伙伴·································167.结论·····························································17致谢·······························································18参考文献···························································19我国民营快递的行业现状和发展路径研究——以顺丰速运为例中文摘要:本文引述快递的概念,介绍了我国民营快递企业的一个特型——顺丰速运，它的产生和发展历程,及其在我国社会经济发展中的重要性。然后介绍竞争力的相关理论,将顺丰速运参与民营快递、外资快递巨头、EMS这三种类型快递企业比较分析出各自的优劣势和机会威胁,并作出概括总结,进行顺丰速运的SWOT分析,剖析顺丰速运的竞争力。根据前面所述提出顺丰速运应对激烈竞争以及随着政策法规的发展变化所应采取的策略，同时做出相关数据的充实丰富,更加深入贴切的研究我国民营快递企业,在文章的最后提出了对顺丰速运企业的进一步展望,希望能够借此进一步推动中国民营快递业茁壮发展。关键词：顺丰速运；竞争；SWOT分析；发展策略Abstract:Thisarticlequotestheexpressconcept,introducedOurcountryPrivatelyoperatedExpressEnterprise'sonespecial——S.FExpress,itsproductionanddevelopmentprocess,andinourcountrysocio-economicdevelopmentimportance.Thentheintroductioncompetitivepower'scorrelationtheories,willbesuitableS.FExpressparticipationprivatelyoperatedexpress,theforeigncapitalexpressgiant,theEMSthesethreetypeexpressenterprisecomparativeanalysisrespectivesuperiorinferiorityandtheopportunitythreat,andmakesthesummarytosummarize,carriesonalongS.FExpressSWOTanalysis,analyzesalongS.FExpresscompetitivepower.Statesaccordingtofrontproposedthatalongabundantexpressdealswiththesteepcompetitionaswellasthestrategywhichshouldadoptalongwithpoliciesandregulations'developmentchange,simultaneouslymakesthecorrelationdatatheenrichmenttoberich,morethoroughappropriatestudiesourcountryPrivatelyoperatedExpressEnterprise,proposedfinallyinthearticletoissuitableS.FExpressenterprise'sfurtherpredictthathopedthatcanborrowthistofurtherpromotetheChineseprivatelyoperatedexpressindustryhealthydevelopment.Keywords：S.FExpress；competition；SWOTAnalysis；Developmentstrategy1．绪论1.1研究的目的及意义改革开放以来，随着第一家快递企业于1979年诞生以后，中国的快递市场迅速发展。进入21世纪，中国经济继续保持高速增长，对物流产业和现代流通方式产生更大的需求和更高的要求。中国进入WTO后，服务领域更加开放，快递市场将进入新的发展阶段。目前中国快递市场规模已经超过200亿，且每年还在以超过30％的速度高速增长［1］。在巨额利润的诱惑下，国际快递巨头纷纷抢滩中国市场，国内民营快递更是如雨后春笋般涌现。在中国邮政和外资快递巨头的双方逐鹿之下，中国的民营快递企业面临着激烈的竞争。从对目前中国的快递市场现状以及民营快递企业自身特点的分析来看，速度与服务质量应当是民营快递企业目前发展的重点。如何在这个领域中做大做强，将成为众多民营快递企业生存和发展的关键。而顺丰的成功，无疑是这个领域的一个典型。1.2研究的问题及方法本论文是作者顺丰速运公司实际工作的基础上，掌握了顺丰速运操作层面的第一手资料。出于对顺丰速运的兴趣，作者对顺丰速运的发展历程与经营现状进行分析研究，意欲找出一条适合新时期顺丰速运发展的道路。在巨大的机遇与挑战面前，顺丰该何去何从；在激烈的市场竞争面前，顺丰的发展该采取什么对策，是顺丰面临的紧迫问题，也是本文研究的核心问题。通过基层工作体验调研、查阅相关的文献资料，本文对我国的快递行业的发展趋势及顺丰速运的经营现状进行分析研究，并对顺丰的发挥提出了相应的对策与措施。2．快递的内涵和快递业的现状随着全球经济一体化进程的日益加快，国际贸易和国内贸易活动亦愈活跃，大量样品、单证、商务函件、资料的快速传递需求不断扩大，催生了一种新型的运输服务行业——快递业的兴起和发展。本章通过对快递的概念、分类及发展史的介绍，为快递业发展的研究，尤其是民营快递也中的一个典型——顺丰速运的发展策略的思考打下了基础。2.1快递的概念、分类与基本特征2.1.1快递的概念快递服务是指承运方将托运方指定在特定时间内运达目的地的物品，以最快的运输方式，运输和配送到指定的目的地或目标客户手中。快递的市场基础是对时间比较敏感的运输需求。2.1.2快递的分类按照运输的空间距离远近，快递业务可分为国际快递业务、国内异地快递业务和同城快递业务。习惯上将国内异地快递业务和同城快递业务统称为国内快递业务。2.1.3快递产业的基本特征快递产业具有服务性、网络性及规模经济性、时效性等基本特征。首先，服务性。快递需求是衍生需求，快递产业属于第三产业中的服务行业。快递服务包含服务广度、服务深度及服务舒适度等三个方面。广度是指快递服务的业务种类及其满足用户需求的程度，业务种类越多，服务广度越广。服务深度是指为用户提供快递服务的完全程度和便利程度。服务深度越深，需要由用户自己完成的工作量越小。舒适度是指以员工服务态度、服务质量和工作效率为核心，用户在使用过程中心理感受的优劣程度。其次，网络性及规模经济性。网点的增加对业务量的影响有两个，一是由于新增网点的快递业务直接增加业