高一英语 Module 4 Unit 1 Advertising reading 1牛津版.ppt

Reading:Advertisements1stPeriodLead-in:Whatkindofproductorserviceisbeingadvertised?WaterprotectionSalesofCocoColaWhichaddoyoulikeandwhy?learnmoreaboutadsFast-reading1Whatdoadvertisementsencouragepeopletodo?2WhatdoesPSAsstandfor?3WhatarePSAsmeanttodo?Tobuyaproductorserviceorbelieveinanidea.Publicserviceadvertisements.Toeducatepeopleabouthealth,safetyoranyotherissuewhichaffectspublicwelfare.Detailed-reading1Wherearetheadvertisementsmostcommonlyfound?2WhatisthedifferencebetweencommercialadvertisementsandPSAs?Theyaremostcommonlyfoundinnewspapersandmagazines,onbillboards,theInternet,radioandTV.Acommercialadvertisementisonewhichsomeonehadpaidfortopromoteaproductorservice,whileaPSAisoftenplacedforfree,andisintendedtoeducatepeopleaboutissueswhichaffectpublicwelfare.TaskOne3Whyaresomeoftheadscleveraccordingtothearticle?4WhendidChinabeginanationwidepublicserviceadvertisingcampaign?5WhyshouldwefollowtheadviceinPSAs?Becausealthoughtheadsdonotlie,theydonottellyouthecompletetruth.In1996.Becausetheyaremeanttobehelpful,andbyfollowingtheadviceinPSAs,wecanoftenlearnalot.T/F1Advertisementsarefoundinmanyplaces.2PSAsareonlyfoundinnewspapers.3Alladvertisementstellthecompletetruth.4PSAsandcommercialadsusesomeofthesamemethods.5Commercialadscangiveusvaluableinformationabouthowtoliveourlives.6AnadwarningpeopleagainstsmokingisanexampleofaPSA.TaskTwonotonlyNotallPSAsDiscussthestructureofthetextintroductionofadvertisementscommercialandpublicserviceadsauthor’sopinions/suggestionsHowtoreadexpositorywriting?ReadingStrategyThebasicformatofexpositorywriting:IntroductionofsubjectSupportingdetailsConclusionPayattentiontotheinformationthatfollowsthestatement.Take‘Publicserviceads’forexample:Subject:Informationsupporttheidea:(1)(2)(3)Conclusion:PSAsusesomeofthesamemethods,buttheyaremadetoservethepublic.PSAsaremeanttoteachusandhelpusleadbetterlives.TherearealsoPSAsthateducatepeopleaboutpublicserviceprojects.OtherPSAsteachpeoplehowtolivehealthylives.Wecanlearnalotfromthem.Nowwecanhaveabetterunderstandingofthetext.CommercialadsPSAsexpensefreeofchargepurposepromotingaproductorservicecommentfulloftricksexamplesBright-Teethfightsbadbreath!methodsusing________and______imagesand________languagechargededucatingpeoplehelpfulYestolife,notodrugs.Knowledgechangeslife!etc.attractiveoriginalcreativeWords-matching1persuasive2promote3intended4beawareof5cure6nationwide7schooling8committingsuicideasendingbabletomakesomeonebelievesomethingcmeantorplannedtododkillingoneselfehelpathingoranideabecomepopularfknoworrealizegmakesanillpersonbetterorsolvesaproblemhhappeningthroughoutacountrybecfghadTaskThreeSummaryofthetext:PartE(1)advice(2)advertisements(3)intended(4)publicwelfare(5)promote(6)customers(7)persuasive(8)nationwide(9)campaigns(10)encouragePossibleanswers:Debate:GroupA:Advertisinghasapositiveeffectonourlives.GroupB:Advertisinghasanegativeeffectonourlives.Trytolistasmanyreasonsasyoucantosupportyouridea.Whatwelearnedtoday?1WelearnedsomethingaboutAdvertisements,especiallythedifferencesbetweenCommercialandPSAadvertisements.2Wecanhaveourownattitudestowardsadvertisementsnow.Homework:1FinishthearticleonPage95.2Listthedifficultlanguagepointsonyournotebook.Thanks!Bye-bye!