市场营销专业词汇中英文对照表2

1/10第2部分：maintenancestrategy保持战略managementoverhead管理费mandatoryadaptation强制性适应manufacturerbrand制造商/全国性品牌manufacturers'agents/representatives生产商的代理商/销售代表manufacturers'exportagents(MEA)制造商出口代理manufacturers'salesoffices/branches生产商的销售办事处/分支机构marketaggregationstrategy整体市场战略marketattractivenessfactors市场吸引力因素marketattractiveness市场吸引力marketattractiveness/businesspositionmatrix市场吸引力/业务地位矩阵marketcircumstances市场环境marketdemorgraphics市场人口分布/统计特征marketdimension市场量度marketentrystrategies市场进入战略marketexclusion市场排斥marketexpansionstrategy市场扩张战略marketfactors市场因素marketgrowthrate市场增长率markethirarchy市场等级marketinclusion市场纳入marketmeasurement市场测量marketopportunityanalysis市场机会分析marketpositionfactors市场地位因素marketpositioninganalysis市场定位分析marketpotentialmeasurements市场潜力测度marketsegment细分市场marketsegmentation市场细分markettargeting目标市场选择marketability市场开拓能力market-entrystrategies市场进入战略marketingactionplan营销行动计划marketingaudit营销审计marketingchannel营销渠道marketingcodesofconduct营销行为规范marketingcommunication营销沟通/传播marketingconcept营销观念marketingcontrol营销控制marketingdecisionsupportsystems(MDSS)营销决策支持系统marketingenvironmentaudit营销环境审计marketingflowsandfunctions营销过程和职能marketingfunctionareaaudit营销功能领域的审计marketingimplicationsof对营销的影响marketinginformationsystem营销信息系统marketinginstitutions营销机构marketingmanagement营销管理marketingmessage营销信息marketingmix营销组合marketingpolicy营销策略marketingproductivityareaaudit营销生产力领域的审计marketingprogramcomponents营销计划内容marketingprogram营销计划/方案marketingrelationship营销关系marketingresearch营销研究marketingstrategy营销战略market-managementorganizationalstructure市场管理组织结构mark-upprice产品/溢价价格Marlboro万宝路MarriottHotel万豪酒店2/10mass-marketpenetrationstrategy大规模市场渗透战略mass-marketstrategy大市场战略matrixorganizationalstructure矩阵组织结构Matsushita日本松下电子matureconformists成熟的随大流者maturemarkets成熟市场maturestageofproductlifecycle产品生命周期的成熟阶段McDonald's麦当劳McDonnellDouglas麦道公司MCI电讯公司（前世界通信公司）MDSS(Marketing-DecisionSupportSystem)市场决策支持系统measurability可测度性measureorindex测量指标measurementcriteria计量标准mediaaudiences媒体受众medicalandhealthservices医疗卫生服务MedicoContainmentServicesmemoryofconsumers消费者记忆Mercedes-Benz梅赛德斯-奔驰MercerManagementConsulting美国美智管理顾问公司merchandising推销merchantmiddlemen国内贸易中间商merchantwholesalers商业批发商messagestructure信息结构MichaelPorter迈克尔-波特microrisks微观风险microsegmentatioin微观细分MillerTydingACT,USA米勒·泰丁法案minging矿业MinnesotaMiningandManufacturingCompany(3M)明尼苏达矿业和制造公司Minolta美能达miscellaneoussources多方面来源mission宗旨missionaryselling推销式销售MitsubishiHeavyIndustries三菱重工modifiedrebuy调整再购monosegmentpositioning单一细分市场定位Monsanto孟山都农业生物技术公司moralappeals伦理/道德诉求morals道德Motorola摩托罗拉multichanneldistribution多渠道分销multidimensionalscaling多维等级法multilevelselling多级销售multinationalcoporations(MNCs)跨国公司multipletestmarkets多测试市场multiple-brandstrategy多品牌战略multiple-factorindex多因素指数法multisegmentpositioning多重细分市场定位nationalaccountmanagement全国性客户管理nationalmarket国内市场NationalSemiconductor美国国家半导体公司netsales净销售额networkcomputer(NC)网络计算机newbusinessselling新业务销售newbuy购入新产品newentrants新进入者NewProdscreeningmodel新普罗德筛选模型new-productideas新产品创意Newsweek《新闻周刊》3/10new-taskbuying全新采购new-to-the-worldproducts世界性新产品nichepenetrationstrategy壁龛/机会市场渗透战略niche-marketstrategy壁龛市场战略no-brandbrandname无品牌的品牌名称no-frillsproduct无虚饰产品noiseincommunicationsystem传播系统中的噪音non-financialrewards非物质性奖励措施non-probabilitysampling非概率抽样non-storeretailing无店铺零售业numberofstockouts迟滞数目object-and-taskmethodofpromotionbudgeting目标-任务促销预算法objectivesandstrategyareaaudit目标与战略领域的审计objectives具体目标observation观察法occupancycosts房屋占用成本occupation/position职业/职位oddpricing奇/余数定价法oeverallquality总体质量off-invoicediscounts发票之外的折扣offsets抵消交易on-airtesting广播测试OPEC(OrganizationofPetroleumExportingCountries)欧佩克（石油输出国组织）openingrelationships建立关系operatingsupplies生产供应品operationalexcellence运作管理水平opinionleaders意见领导者opportunitycost机会成本opportunityidentification机会识别opportunity/threatmatrix机会/威胁矩阵ordercycletime订货周期orderprocessing订单处理organisationallevel组织层次organizaitonalrequirementplanning组织需求计划organizationareaaudit组织领域的审计organizationbuyingcenter组织采购中心organizationalcustomer组织顾客organizationaldirectselling组织直销organizationalmarkets组织市场organizationalpurchasing组织采购organzationalstructure组织结构outdoorenthusiasts户外运动爱好者out-of-homemedia户外广告媒体overallcostleadership全面成本领先overheads日常开支ownershipofnewproduct新产品所有权panelofexperts专家小组parentage渊源partiesinvolved交换中的各方paymentterms支付条款pay-offcontrol支出控制penetrationpricing渗透定价perceivedcustomervalue顾客感知价值perceivedquality感知到的质量perceivedvalue感知到的价值percentageofsalespromotionbudgetingmethod销售额百分比促销预算法perceptionsofconsumers消费者感知/理解perceptual(product)pisitioning感知（产品）定位perceptualmap感知图perceptualorganization感知组织perceptualvigilance感性的警惕performancedimension业绩标准4/10performanceevaluation业绩评估performancemeasures表现/业绩测度performanceobjective绩效目标performancestandards绩效标准performance功能perishability非持久性personalselling人员推销personalsources个人的信息来源personneldevelopment人力资源开发pharmaceuticalsindustry医药行业physical(product)positioning物理（产品）定位physicaldescriptors物理变量physicaldistribution实物分销Pillsbury皮尔斯博瑞placeutility地点效用planningandcontrolsystemareaaudit计划与控制系统领域的审计pointofsaleinformation销售点信息point-of-purhcase(POP)promotion采购点促销point-of-sales(POS)data