QFD专业培训材料

StrategicNewProductTargetSettingUsingVOC/QFD(Shanghai·China)MVTIncorporationSeptember2013©2011AffinimaLLC1HistoryofQFDAChronology2HistoryofQFD-I•1966Japaneseindustrybeginstoformalize/useapproachestoqualitydeployment,e.g.,Bridgestone’sKrumefactoryintroducesthelistingof“substitutecharacteristics.”Originallycalled“GoalQualityDeployment”•1969Ishiharaintroducesthe“FunctionDeploymentofBusiness”concept•1972“QualityTables”introducedatKobeshipyards.“GoalQualityDeployment”nowknownas“QualityDeploymentSystem”3HistoryofQFD-II•1975ComputerResearchCommitteeofJapanSocietyforQualityControl(JSQC)studies“DeploymentoftheQualityFunction”•1978JapanSocietyforQualityControl(JSQC)formsaseparateresearchcommitteetostudy“QualityFunctionDeployment”•1978ShigeruMizuno&Dr.YojiAkaojointlypublish“DeploymentoftheQualityFunction”4HistoryofQFD-III•1980KayabawinsDemingPrizewithspecialrecognitionfortheir“QualityFunctionDeployment”•1983CambridgeCorp.ofTokyo(nowKaizenInstituteinSwitzerland),ledbyMasaakiImai,conductsQFD/TQCworkshopinChicago•1984DonClausingofXeroxintroducesQFDtoFordMotorCompany•1985LarrySullivan&JohnMcHughbeginQFDprojectinvolvingFord&itssuppliers5HistoryofQFD-IV•1986GOAL/QPCintroducesDr.Akao’smaterialsintoitsfive-dayQFDcourse•1986AmericanSupplierInstitute(ASI)beginstoprovideQFDtrainingtoautosuppliers&othercompanies•1986BuddCompany&Kelsey-HayescompletefirstQFDcasestudiesoutsideJapan•1987QFDtrainingbeginsatGM&Ford6HistoryofQFD-V•1987“BetterDesignsinHalftheTime”byBobKingpublishedbyGOAL/QPC•1988U.S.A.beginswidespreaduseofQFD•1988GOAL/QPCestablishesnationalResearchCommitteewithQFDSubcommittee(Dr.ReVelleischartermember).•1988JohnHauser&DonClausingpublishtheirarticle,“TheHouseofQuality,”inMay/Juneissueof“HarvardBusinessReview”7HistoryofQFD-VI•1988“QualityProgress”(JournalofAmericanSocietyforQuality)publishesseriesofarticlesonQFDinJuneissue•1988AmericancompaniesusingQFDfor:NewproductdevelopmentStrategicplanningGainingmarketshareProblemsolving•1988“QFD/Capture”softwarefromITIbecomescommerciallyavailable8HistoryofQFD-VII•1989“IntroductiontoQFD”fromTechnicompbecomescommerciallyavailable•1989FirstannualQFDSymposiuminU.S.A.inJune•1989TheGeorgeWashingtonUniversitypresentsfirstsatellitetelecaston“TQM,PhaseI:QualityFunctionDeployment(QFD)”inNovember.Created&presentedbyDr.ReVelle•1998JohnWiley&Sonspublish“TheQFDHandbook”byReVelle,Moran&Cox9HistoryofQFD-VIII•2000+Manyhundredsofcasestudiesprepared&sharedbyQFDpioneersforusebycurrentusers.AvailablefromTheQFDInstituteinAnnArbor,Michigan©2011AffinimaLLCQualityFunctionDeploymentOriginoftheName2345AStrangeNameforaGreatToolThus,thebirthofthename,“QualityFunctionDeployment”©2011AffinimaLLCObjectives&BenefitsofUsingQFDObjectivesofUsingQFD-I•Toconvertusers’needs(akacustomers’demands)forproduct/servicebenefitsintosubstitutequalitycharacteristicsatthedesignstage•Todeploythesequalitycharacteristicstoproductionactivities,therebyestablishingnecessarycontrolpointsandcheckpointspriortoproductionstart-upObjectivesofUsingQFD-II•MeldthreepowerfulconceptsintosingledesignprocessmodelTransitionfromcustomers’jargontotechnicalspecificsRationalrepresentationsoflinkagesbetweencustomer&designKnowledgegainedfrommulti-functional,interactivedesignteamBenefitsofUsingQFD-I•Resultsinabetterproduct,serviceorprocessthanwouldhavebeenotherwiseachieved•Providesbetter&fasteroutcomesthanothermethods•Typicallyrequiresfewerresourcestoimplement•Leavescompanywell-positionedifthereisaneedtoimproveuponcurrentresultsforanext-generationproduct,serviceorprocessBenefitsofUsingQFD-II•Givesdefinitiontodesignprocess,helpingadesignteamtostayfocused&effective,givingteammembersgreaterabilitytosee&understandhowtheycontributetothedesignprocessaswellashowtoworkwithcustomers&otherteammembers•Allowsforeasymanagement&peerreviewofdesignactivitiesastheyprogress,withgraphicalrepresentationofdifferentsetsofinformationdrivingthedesignaswellasthelinkagesbetweeninformationsets©2011AffinimaLLCVoiceoftheCustomerTable(VOCT)FlashlightExampleVoiceoftheCustomerUseWhoWhatWhenWhereWhyHowEasytofindduringnighttimepowerfailureAdults;kidsSeeduringpowerfailureNightHouse;basementSeeindark;checkcircuitbreakersorfusesHoldinhand;setonsurfaceVOCTforaFlashlight–PartIRewordedDemandsDemandedQualityQualityCharacteristicsFunctionReliabilityOtherCanholdeasilyCanholdeasilyCanusehandsfreeCanusehandsfreeMaintainaimingMaintainaimingFitsindrawerDiameterAlwaysreadytouseDoesnotworkVOCTforaFlashlight–PartIIRewordedDemandsDemandedQualityQualityCharacteristicsFunctionReliabilityOtherCanholdeasilyCanholdeasilyCanusehandsfreeCanusehandsfreeMaintainaimingCanseeeasilyMaintainaimingFitsindrawerCanstoreeasilySizeAlwaysreadytouseDoesnotworkVOCT-Analyzing&OrganizingDemandsRewordedDemandsDemandedQualityQualityCharacteristicsFunctionReliabilityOtherIssuesVoiceoftheCustomerTable–PartIICustomerVerbatimWhoWhatWhenWhereWhyHowVoiceoftheCustomerTable–PartI©2011AffinimaLLC1GoingtotheGemba&DoingtheDojo2GembaExplained•Gemba–Japanesetermmeaning“placewheretruthcanbefound”•Underlyingideaisthattobereallycustomer-driven