电子商务英语 E-Commerce English PPT 课件

March4,20201Unit1TheInternetMarch4,20202Warm-upBackgroundInformationWordStudy&TextAnalysisTheKeytoExercisesMarch4,20203Warm-up:DiscussthefollowingquestionswithyourclassmatesWhendidyoustarttousetheInternet?HowwouldyourlifebedifferentiftheInternethadn'tbeendeveloped?March4,20204BackgroundInformationInternet是全球性的计算机网络，我们可以利用它查询信息，收发电子邮件，发布广告，网上聊天，网上购物等。Internet拉近了人与人之间的距离，也为商务活动提供了全新的、具有巨大潜力的平台。March4,20205BackgroundInformationCNNIC每年1月和7月发布中国互联网络发展状况统计报告。截至2007年6月我国网民总数达到1.62亿。March4,20206TextAnalysisTheInternetandtheWorldWideWebTheInternetTheInternetisanopeninterconnectionofnetworksthatenablesconnectedcomputerstocommunicatedirectly.(译文)March4,20207TextAnalysisTheInternethashadarelativelybrief,butexplosivehistorysofar.(译文)Itgrewoutofanexperimentbeguninthe1960sbytheUSDepartmentofDefense(DOD)[1].TheDODcreatedacomputernetwork,whichlinkedU.S.scientificandacademicresearchers.ThatnetworkwasARPANET[2],theforerunneroftoday’sInternet.March4,20208TextAnalysisTheInternetisbasedonacommonaddressingsystemandcommunicationsprotocolcalledTCP/IP(TransmissionControlProtocol/InternetProtocol)[3].Ithasrevolutionizedthecomputerandcommunicationsworldlikenothingbefore.(译文)TheInternethassupportedglobalcollaborationamongpeopleandorganizations,informationsharing,networkinnovationsandrapidbusinesstransactions.(译文)March4,20209TextAnalysisTheWorldWideWebTheWorldWideWeb[4],orsimplyWeb,isawayofaccessinginformationovertheInternet.OnceyouspendtimeontheWeb,youwillfeelthereisnolimittowhatyoucandiscover.TheWeballowsrichanddiversecommunicationbydisplayingtext,graphics,animation,soundandvideo.(译文)March4,202010TextAnalysisHowdoestheWebwork?Let’ssayyouwanttopayavisittothePalaceMuseum[5]Website.FirstyouentertheaddressorURL[6]oftheWebsiteinyourWebbrowser.ThenyourbrowserrequeststheWebpagefromtheWebserverthathoststhePalaceMuseumWebsite.(译文)TheWebserversendsthedataovertheInternettoyourcomputer.Yourbrowserinterpretsthedata,displayingitonyourcomputerscreen.March4,202011TextAnalysisThe“glue”thatholdtheWebtogetheriscalledhypertextandhyperlink.ThisfeatureallowsWebpagestobelinkedsoyoucaneasilyjumpbetweenthem.OntheWeb,younavigatethroughpagesofinformationbasedonwhatinterestsyouatthatparticularmoment,commonlyknownasbrowsingtheNet.(译文)March4,202012TextAnalysisDifferencesbetweentheInternetandtheWorldWideWebManypeopleusethetermsInternetandWorldWideWebinterchangeably,butinfactthetwotermsarenotsynonymous.TheWorldWideWebusestheHTTP[7]protocol,oneofthelanguagesspokenovertheInternet,totransmitdata.(译文)TheWebisjustoneofthewaysthatinformationcanbedisseminatedovertheInternet.TheInternet,nottheWeb,isalsousedfore-mail[8],FTP[9],newsgroup[10]andIM[11].SotheWebisjustaportionoftheInternet,albeitalargeportion.Thetwotermsshouldnotbeconfused.March4,202013TheKeytoExercises:Readingcomprehension1(1)F(2)F(3)T(4)F(5)FMarch4,202014TheKeytoExercises:ReadingComprehension2(1)TheInternetisanopeninterconnectionofnetworksthatenablesconnectedcomputerstocommunicatedirectly.(2)TheWorldWideWeb,orsimplyWeb,isawayofaccessinginformationovertheInternet.(3)TheWorldWideWebusestheHTTPprotocol,oneofthelanguagesspokenovertheInternet,totransmitdata.TheWebisjustoneofthewaysthatinformationcanbedisseminatedovertheInternet.TheInternet,nottheWeb,isalsousedfore-mail,FTP,newsgroupandIM.March4,202015TheKeytoExercises:VocabularyA2B3C7D1E4F5G6March4,202016TheKeytoExercises:Translation11.(1)迄今为止，互联网的历史相对较短，但发展速度非常快。(2)它使得计算机和通信世界发生了前所未有的革命性的变化。(3)互联网支持个人和组织间的全球合作、信息共享、网络革新并使商业交易更加快速。(4)通过显示文本、图形、动画、声音、视频等，万维网使人们拥有丰富多彩的通信方式。(5)万维网使用HTTP协议传输数据，而HTTP协议只是互联网上使用协议的一种。March4,202017TheKeytoExercises:Translation22.(1)bebasedonacommonaddressingsystem(2)awayofaccessinginformationovertheInternet(3)entertheaddressorURLoftheWebsite(4)sendthedataovertheInternet(5)beusedfore-mail,FTP,newsgroupandIMMarch4,202018TheKeytoExercises:ReadingMaterial1.B2.A3.C4.A5.DMarch4,202019WordStudyrelativelyadv.相对地，相关地Relativelyspeaking,it'safinedaytoday.相对来说，今天天气很好。Shewalksrelativelyfastforachildofthree.她作为三岁的孩子走得还比较快。March4,202020WordStudyexplosiveadj.激增的，迅速扩大的anexplosiveincrease急剧增加March4,202021WordStudyacademicadj.学术的，理论的anacademicdegree学位academicinterest学术兴趣March4,202022WordStudyrevolutionizevt.使……发生剧变Televisionhasrevolutionizednewscoverage.电视使新闻覆盖面发生了剧变。March4,202023WordStudyinnovationn.改革，创新technologicalinnovation技术创新March4,202024WordStudynavigatevi.航行navigateup(down)ariver向上游（下游）航行March4,202025WordStudysynonymousadj.同义的synonymouswords同义词'Upon'issynonymouswith'on'.upon与on同义。March4,202026WordStudytransmitvt.传输Thenewswillbetransmittedbyradio.这消息将由电台播送。Withthedevelopmentofmodernelectricalengineering,wecantransmitpowertowhereveritisneeded.随着现代电力工程的发展，我们能把电力输送到需要电力的任何地方。March4,202027TheInternetisanopeninterconnectionofnetworksthatenablesconnectedcomputerstocommunicatedirectly.互联网是一个开放的互联网络，它使得联网的计算机可以直接通信。March4,202028TheInternethashadarelativelybrief,butexplosivehistorysofar.迄今为止，互联网历史相对较短，但发展速度非常快。March4,202029Ithasrevolutionizedthecomputerandcommunicationsworldlikenothingbefore.它使得计算机和通信世界发生了前所未有的革命性的变化。March4,202030TheInternethassu