新编商务英语实训教程unit 5

UnitFiveTheKeytoSurvival(I)SectionAReadingSkillsSectionBTextSectionCFastReadingSectionDCaseStudySectionECheerYouUp1.Toimprovethereadingskillsofguessingneworunfamiliarwordsbymeansofrootwords.2.Tolearnhowtobravelyfacechallengeswhiledoingbusiness.TrainingObjectivesI.RootRootwordsareoftenLatinandGreekstemsfromwhichmanyofourEnglishwordsarebased.Prefixandsuffixescanbeaddedtotheroot.Learningtherootwillletyouworkoutthemeaningsofmanyunknownorunfamiliarwords.Forexample,bio,whichmeanslife,isaGreekrootword.FromitwegetsuchEnglishwordsasbiology,biochemistry,etc.SectionAReadingSkillsGuessingNeworUnfamiliarWords(5)返回II.Herearesomecommonroots.Pleasememorizethem.RootMeaningExampleaudihearingauditorycorpbodycorpselingulanguagebilingualmanubyhandmanufacturememormemorymemorandummicrosmallmicroscopepolymanypolytechnicportharbourtransporttelefartelephoneTaskKnowledgeofwordelementscanenableyoutodeterminethemeaningofunfamiliarwordsinyourreading.Inthefirstcolumnisalistofwordswhichmaybeunfamiliartoyou.Usingyourknowledgeofwordelements,matchthewordwiththeproperdefinitionwithoutlookingthewordsupinadictionary.WordsMeaningWordDefinedTriarchy1.knowledgeofactionsorevents1._____________corporeal2.of,relatingto,orresemblingwater2.____________biogenesis3.thedevelopmentoflifefrom3.____________preexistinglifecircumscribe4.oforrelatingtotheperiodafterdeath4.__________prescience5.todrawalinearound5.__________postmortem6.governmentbythreepersons6.__________concur7.toagreewith;toacttogetherto7.__________acommonendaqueous8.relatingtoaphysicalmaterialbody8.__________aqueouspresciencepostmortembiogenesiscircumscribeconcurtriarchycorporealSectionBTextCanOneManSaveGM?Beforeyouread,pleasethinkabouttwoquestions.1.DoyouknowwhathappenedtoGMin2005?2.“Askedifhehassecondthoughtsaboutcastinghislotwithautomaker,hedoesn’thesitate.”Canyouguessthemeaningofthewordautomaker?返回.ReadingSpeedEvaluationYourPerformanceAbout80wpmExcellentAbout70wpmAverageAbout60wpmYouneedtodomorepractice.ReadingEvaluation414wordsSuggestedReadingTime:6minutesCanonemansaveGM?CEORickWagonerisworkingovertimetomakesurehiscompanyrisestothelife-and-deathchallengesahead.ThechallengesWagonerfacesseemlikeacasestudyofacompanythatcan’tbesaved.Wagonerandhiscolleaguesknowthatthecompanyisintrouble,buthewantstobesurehisteamunderstandsthateacharmofGMhastogetfaster,smarterandsharper.Losinganaverageof$1,227oneveryvehiclesoldduringthefirstsixmonthsof2005,GM’sNorthAmericanoperationspiledup5$2.5billioninlosses.CEORickWagoner,55,aGMmanfor31years,hasbeenrunningfastforwardsinceApril,2005,movingonelevelclosertoproductdecisions,marketingstrategies,anddealerideas.Hehadtofigureout6howtonegotiatehealthbenefitswithapowerfulunion,givesomeeffectivebrandadvertising,keepthewholecompanymotivated1andproducesomewheelsthatconsumersactuallywanttobuy.Askedifhehassecondthoughtsaboutputtinghislot2withautomaker,hedoesn’thesitate:“Ifyouareinitforthechallenge,whereelsewouldyouwanttobethanGM?Ithinkit’sthebiggestgameintown.”“Thisiswar.”Wagoneristellingrepresentativesofsome50dealersfromWashington,D.C.,area,whoaregatheredinahotelconferenceroom.“Thebattlelinesarebeingdrawntighterandtighter,andweneedtopushout.”EverytwomonthsWagonertalkswithGMdealers,whoareonthefrontlinesofthatwar.Heunderstandsthevalueoftheirclose-to-customerviewofthebusiness.Wagonerhasmadesalesandmarketingoneofthetargets,andhepromotedMarkLaneve,46,tothetopmarketingjobinMarch,2005.Hebelievesunimaginativemarketinghasspeededthedecline3ofGM’sbrands.AfterhechallengedLanevetodosomethingdifferentandflesh,”LaNevecreatedGM’ssuccessfulclearance-sale7promotion.GM’soperationsarecontinuingtoimprove.Wagoner’soutlookishopeful,hesays.“IamencouragedbythemovementthatIseeonanumberofissues.ButIwouldhavetosaywedon’thavealotoftime.”Ahigh-volumedebut4fortheVolt,designedtogo40mileswithoutrecharging,woulddependonChiefExecutiveOfficerRickWagoner’sstrategy.GMproductChiefBobLutzhassaidhewantstosellthefirstVoltbylate2010,andexpectstotestitin2008.GMspokesmanScottFosgarddeclinedtocommentonplansfortheVolt.FromTheworldofEnglish,June,2006SomeUsefulWebsitesaboutGM['məutiveitid]adj.verykeentodosomethinge.g.Theyaremotivatedbythetwingoadsofpunishmentandreward.2．lot[lɔt]n.fatee.g.Iwanttosharehislot.3.decline[di'klain]n.fromabetterpositiontoalowerorworseonee.g.Iwishpriceswoulddecline.NewwordsandexpressionsReadthroughthenewwordsandexpressions,andthenwritedowntheequivalentinChinese.1.有积极性的2.命运3.下滑4.debut['debju;'deibju:]n.theactofbeginningsomethingnewe.g.Theyoungactressmadeherdebutinthenewcomedy.5.pileupgathere.g.Insteadofwaitinguntilproblemspileup,weshouldtrytosolveeachasitarises.4.初次登场5.堆积6.figureoutfindthesolutionto(aproblemorquestion)e.g.Ican'tfigureoutwhyhequithisjob.7.clearance-salesaleatalowerthanusualpricee.g.Thesupermarketwillcreateclearance-salepromotionthisweekend.6.想出7.清仓Task1ReadthepassageaboutGM.Choosethecorrectanswer.1.WhatdoesGMstandfor?A.GeneralManagementB.GeneralManagerC.GeneralMotors2.WhichstatementisTrue?A.Ifyouwantthechallenge,GMisthegoodplaceto