文化创意产业理论与实践研究――以大型山水实景演出《印象・刘三姐》为个案

广西师范大学硕士学位论文文化创意产业理论与实践研究——以大型山水实景演出《印象·刘三姐》为个案姓名：钟声申请学位级别：硕士专业：文艺学指导教师：张利群20080401I2005IIIIIResearchontheTheoryandPracticeofCulturalandCreativeIndustryACaseStudyoftheLarge-scaleRiversideShowImpression--Liu,SanjieStudent:ZhongshengSupervisor:ZhangLiqunprofessorMajor:LiteraryTheoryResearchCourse:TheLiteraryCriticismGrade:2005AbstractInthemodernworld,withthemergenceoftheeconomicstrengthandtheculturalstrengthdaybyday,thecompetitivestrengthofculturemainlyembodiesthecomprehensivenationalstrength.Inthecontextofglobalization,thedevelopmentoftheculturalandcreativeindustryintenyearshasproventhatitisoneoftheindustrieswiththemostprospectsanddevelopmentpotential.Theculturalandcreativeindustryinmanydevelopedcountriesnotonlydevelopedfasterthantraditionalindustries,butalsoalreadybecamethekeyindustryinnationalindustryonthedevelopmentscale.Theculturalandcreativeindustryisproducedwiththedevelopmentofinformation,culturalandeconomiceraandbasedonthemoderntechnologyandculturalresource,whosecoreandsoulareoriginalityandinnovation.Thecomprehensiveconceptrunsthroughthedevelopingprocessofmanyindustries,suchasproduction,masscommunication,circulation,consumption,etc.Itshowsasanewlyindustryclusteringprovidingthemasswithculture,arts,metal,psychologyandentertainment.Theculturalandcreativeindustryitselfisconstantlydevelopingwiththecourseofhistorywhileitsconnotationandextensionareconstantlyextending.Atthesametime,therelativetheoreticalresearchesabouttheindustryareperfectwithconstantpractice.ThereisprofoundsoilinChinafortheriseanddevelopmentoftheindustry,suchasreforminmodernChineseeconomicandculturalsystem,thedevelopmentofthemassmediaofcommunication,enhancementinsociety-widewealthlevel,thechangeinpeople’sconsumptionstructure(theproportioninculturalconsumptiongettinghigher)andsoon.What’smore,itsimportancedisplaysthatwiththebackgroundofeconomicIVglobalization,developmentoftheculturalandcreativeindustrybecamethecoreandtheimportantcomponentofdefendingnationalculturalsecurity.WearesupposedtoconstructtheculturalinnovationsystemandtheculturalsecuritysystemofthestatewithChinesecharacteristics.ThisthesismainlyanalysesImpression—LIU,SANJIE,whichisalarge-scaleriversideshowcreatingquitethesplas.Thethesisinquiriesfrommanyaspects,forexampletheconnotationofculturalandcreativetheory,theprincipalcharacteroftheculturalandcreativeindustry,theproductionflows,theoreticalelementsandculturalcapitaloftheindustry,etc..Meanwhile,itplacesextraemphasisontheculturekernelandtheindustrypropertyofImpression—LIU,SANJIE,whichisthetypicalcaseoftheindustry.Ittriestograspsomethingfromthiscultureproduct,suchastheinnovationforcultureandartsandtheintrinsiccharacterofitsoriginalityandanalyzesitstraitsoforiginality,artsandpersonality.Intheend,thethesissummarizesitssuccessfulexperienceonadoptionofthemarketprinciple,andthenprovidestherelativecountermeasureforthedevelopmentofculturalandcreativeindustryinChina.TheauthorbelievethatthesuccessofImpression—LIU,SANJIEliesintheintegrationofthethreegreatbrands,suchasthenaturalhillsandstreamsinGuilin,thetaleofLIU,SANJIEandthedirectorZHANG,YIMOU.Theriversideshowcreatingquitethesplasisaninnovativepatterninthehistoryofperformingartsandmakesbreakthroughforthedevelopmentoftheculturalandcreativeindustry.Itsuccessstronglyprovesthatitscoreisinnovation.Onlykeepingthecultureproductsinnovativecanwemeetthegrowingmaterialneedsofthemass.Onlyweadapttotheever-changingrequirementofthemarketandupdatethedevelopmentapproachaccordingtothemarketorientation,wewillgainthemarketaswellasthedevelopmentandwillmakeatrialonthesustainableandoperationalpatternofculturalindustry.ItsoriginalvaluehasagreatimpactonthetourisminYangshuo.ItopensupaboldandinnovativechannelforthedevelopmentofperformingartsindustryinChinaandiswiththepilotmeaningforthedevelopmentofculturalandcreativeindustryinChina.Keywords:CulturalCreativeIndustryImpression—Liu,SanjieArtsProductionCulturalartifact11231980200320042005200590%2199820007200156300030002004000200320043202004711800250024001803401.4320069100419971998CreativeIndustryTaskForce[1]TheCreativeEconomy205%14%12%J[2]19966%80%[3]GDP18%~25%1700[4]5[5]18798LOFT2005960GDP14%20[6]2004520069132006200620022502%20025611980[7][8][9]CreativeIndustryCreativeIdea[10][11][12]7[13][14]2[15][16]++8[17]123200282005111649200320064101197830[18]220021120033[19]20[20]12[21][22][23]4[24][25]2090131.[26][27][28][29]14[30]2Cultureindustry15[31][32][33]1934[34][35]1620319791987219871988198519911719921993128199820001020032003102005200691320902000200120064200418[36]1[37]1998198819[38][39][40]220[41]213224:23203.2[42]1997199719981024602001[43]25[44]20031282003660[45][46]26180025005.[47][48]27[49]28[50]22004320[51]29220200[52][53][54]30[55]1.31[56]2.[57]30032[58]3.20043201216546001096755[59]12218016933[60][61]4.HIP-HOPRAP[62]5.34[62]6.[63][64]90357.[65]20506020602090[66]361.2120%2005620061600016[67]2.373.2005244525005006000[68]4001000500207900200320041120054200672930382006913[69]39[70]4090%[71][72][73]41[74]42[75]432144[1].(2007)[R].200723.[2].[M]..20014.[3].EB/OL.,2003-9-6[4].2