互联汽车的最新技术趋势与业务模式

QNXinAutomotiveFTFChinaAugust24–25,2010AndrewPoliakDirectorBusinessDevelopment-AutomotiveQNXSoftwareSystemsAsubsidiaryofResearchInMotionLimited2QNXConfidential.AllcontentcopyrightQNXSoftwareSystems.2QNXproductportfolioProfessionalsupportservicesandcustomengineeringAfullmulti-mediasuiteandadvancedHMIforrapidapplicationdevelopmentAdvancedC/C++IDEbasedupontheEclipseframework.Neutrinoisahighperformance,highreliability,scalableRTOStargetedatmissioncriticalsystemsAsubsidiaryofResearchInMotionLimitedNav/RadioInfotainmentClustersTelematics/HandsfreeQNXautomotivesub-segments–productsusingQNXAsubsidiaryofResearchInMotionLimited4QNXConfidential.AllcontentcopyrightQNXSoftwareSystems.QNX–―It‘sthearchitecture‖RealtimeExecutive(VxWorksuItron)NoMMUandnoprotectionApplications,drivers,andprotocolsareallinKernelspaceMonolithicKernel(Microsoft/Unix/etc)MMUwithpartialprotectionApplicationsareprotectedTRUEMicrokernel(QNX®Neutrino®)MMUwithfullprotectionApplications,drivers,andprotocolsareprotectedDeviceDriversTCP/IPStackFile-systemApplicationApplicationKernelspaceDeviceDriversTCP/IPStackFile-systemApplicationMicroKernelDeviceDriversTCP/IPStackFile-systemApplicationApplicationKernelspaceUserSpaceSystemwidecorruptionContained(re-startable)SystemwidecorruptionContained(re-startable)Contained(re-startable)AsubsidiaryofResearchInMotionLimited5QNXConfidential.AllcontentcopyrightQNXSoftwareSystems.QNXstrengthsWHATWEFOCUSONFORTHEM…Standards-basedOSPOSIXcompliant(applicationportability)LinuxandUnixknowledgebaseanddeveloperswithoutIPrisksOpenGLES,OpenVG,etc.Standards-basedtoolsQNX®Momentics®ToolsarebasedonEclipseindustrystandard‘SIMPORTANTFORAUTO…OSstandards:Customersdon’twantlock-in.OEMpurchasingmodelisbasedoffsupplierselection,whereabilitytoarbitrarilyselectsupplieronthesameRFQisusedtoleveragebestprice.Tier1usesPOSIXtoleverageknowledgefromLinuxcommunityToolsstandards:Abilitytohavemultitudeofchoicesfordevelopers,includinginteroperabilitywithcorporateCMsystemsReliability:FieldfailuresandrecallsareseriouscostcenterforOEM.Goaliszerodefectsandzeroreplacement.Dealerfirmwareupgradecostsroughly$35/vehicleScaleable:Abilitytohavemultiplelow-tohigh-endplatformsinaproductlinewithdifferingrequirementsforeachcustomerRealtime:Abilitytomanagevehiclemessages,audiopath,peripherals,etc.intimelyfashionAsubsidiaryofResearchInMotionLimited6QNXConfidential.AllcontentcopyrightQNXSoftwareSystems.QNXstrengths–cont‘dWHATWEFOCUSONFORTHEM…CleanIPNoviralGPLorotherlicensingrestrictionsAutomotiveandconsumermiddlewareMultimediaSuiteAdvanced2Dand3DGraphics(OpenGLES)AcousticPre-ProcessingRichautomotiveecosystemWHYIT‘SIMPORTANTFORAUTO…CleanIP:GPLforcesexposureofLinuxdrivers(linkedtokernel).OEMdoesn’twantdetailsofvehiclebusorotherinternalspublished(fearofcustomerhacking,lackofindemnification,fearoflitigation)Middlewareandecosystem:Systemsaretoocomplicatedtocompletelydevelopbythemselves.OEMsandTier1sneedrichchoicein3rdpartyapplicationsandtechnologiesAsubsidiaryofResearchInMotionLimited7QNXConfidential.AllcontentcopyrightQNXSoftwareSystems.ExtensiveautomotiveexperienceMiddlewareSiliconrelationshipsAutoOEMsSuppliersQNXQNXisinover20MVehiclesandOver200VehicleModelsAsubsidiaryofResearchInMotionLimited8QNXConfidential.AllcontentcopyrightQNXSoftwareSystems.QNX:drivinginnovationtomassdeploymentNavigationInfotainmentRadioTelematicsEnhancedFunctionalityCostReductions•InstantDeviceActivation•SupportforIntegratedSOCs•FastBoot/PowerManagement•Solvecurrenthardwareproblemsinsoftware•UniversalApplicationPlatform:AdobeAir,HTML5,Java,etc.•GraphicsandHMIs:Multi-Layer/OpenVG/3DGraphics/AdobeFlash•IndustryleadingMultimediaanddevicesupport:Apple,Microsoft,Google,RIM,etc.•Connectivity(WiFi,Bluetooth,MTP,UPnP,etc.)DigitalClustersAutomotiveTrendsAsubsidiaryofResearchInMotionLimited10QNXConfidential.AllcontentcopyrightQNXSoftwareSystems.AgendaConnectivitytrendsTheautomotiveapplicationstoreInteractionbetweencarsandmobiledevicesThecloudRear-seatentertainmentchallengeInstrumentclusterstransitionintocockpitdisplaysGreentrendsEvolutionofthevaluechainExampleofbusinessmodelevolution:RIMAsubsidiaryofResearchInMotionLimited11QNXConfidential.AllcontentcopyrightQNXSoftwareSystems.Deliveringconnectedservicesintothevehicle―Car‖applicationsForfeaturesthatconsumersexpectinavehicle:navigation,driversafety,securityApplicationsareenhancedbyconnectivity,butmaynotrequireit―Pocket‖applicationsbroughtintothevehicleonsmartphonesandotherconsumerdevicesApplicationlogicresidesonconsumerdeviceIntegratedintotheautomotiveexperience―Cloud‖applicationsApplicationlogicresidesincloudHTML5enginetorendercontentinvehicleBrowserorlightweightwebappinvehicleAsubsidiaryofResearchInMotionLimited12QNXConfidential.AllcontentcopyrightQNXSoftwareSystems.ConnectivitytrendsRemoteterminalApplicationresidesonlyinphoneRemoteterminalclient(s