剑桥商务英语教程unit3 Companies

Unit3CompaniesOutline3.1Describingacompany3.2Talkingaboutthetypesofbusiness3.3Findingtheperfectpartner3.1DescribingacompanyCompanyprofile简况Acompanyprofileisessentiallyaresumeforacompanythatyouusetoestablishyourcredibility可信性withthemarketyouserve.Howtodescribeyourcompany?Thecompanydescriptionoutlines概述vital至关重要的detailsaboutyourcompany,suchaswhereyouarelocated,howlargethecompanyis,whatyoudoandwhatyouhopetoaccomplish.ThebasicinformationWhatinformationshouldbeincludedinyourcompanyprofile?Companyname–Theofficialnameofyourbusinessasregistered注册inthestatewhereyoudobusiness.Typeofbusinessstructure–Soleproprietorship[prə‘praiətə,ʃip]独资,LLC（LimitedLiability[laɪə’bɪlɪtɪ]责任Company）有限责任企业,partnership合伙企业corporation法人.Ownership/managementteam–Namesofthekeypeoplebehindthecompany.Location–Whereisthecompanyheadquartered?Whereisyourcompanylocated?Companyhistory–Whenwasthebusinessstarted,whatinspired鼓舞youtostartthebusiness,whatneeddoesyourcompanyfulfill满足?Missionstatement宗旨–Aclearstatementthatrepresentsthepurposeofyourcompany.Products/servicesandtargetmarket–Abriefoverviewofwhatyouplantosellandtowhom.Objectives-Anoutlineofwhatyouwanttoaccomplishintheimmediatefuture.Visionstatement远景声明–Astatementabouthowyouenvision预想thefutureofthecompany.Volvo(瑞典)沃尔沃公司SouthAfricanAirways(南非)南非航空公司Sony(日)索尼公司BancoGalicia['bæŋko][[ɡə'liʃiə]](阿根廷)加里西亚银行BHP（澳大利亚）不罗肯希尔土地兴业公司Gothenburg[‘ɡɔθənbə:ɡ]哥德堡(Swedish)Tokyo['tokjo](Japan)BuenosAires[bwenəsaiəriz]布宜诺斯艾利斯(Argentinean)Johannesburg[dʒəu'hænisbə:ɡ]约翰尼斯堡(SouthAfrican)Melbourne['mɛlbən]墨尔本(Australian)Readthecompanydescriptionandlookatthemap.Whichcompanyisit?Wehave70,330employeesworld-wideandsalesof$19,806m.Wemanufacturecars,trucks,busesandmaritimeandindustrialengines.Wealsoworkintheaerospaceindustry.Ourpositionasamajorinternationalgroupwithlargeoperations运营inEuropeandNorthAmericaisaresultofquality,safetyandcaringforpeopleandtheenvironment.TalkaboutcompanieslikethisSonyisaJapanesecompanyTheheadquartersareinTokyoIthas/hasn'tgotbranchesinmycountry.Daimler-Benz(德)[‘daimlə][benz]戴姆勒－奔驰汽车公司Siemens(德)西门子股份公['siːmənz]Brother(韩国)兄弟公司Toyota(日)丰田汽车公司Fiat(意大利)[‘fiːæt]菲亚特汽车公司Gucci(意大利)古奇公司['guttʃi]LeviStrauss(美)利瓦伊－斯特劳斯公司[liːvaɪ][strɔːs]Microsoft(美)微软公司Seattle[si‘ætl]西雅图SanFrancisco旧金山Turin[‘tjuərin]都灵(Italy)Milan[mɪ'læn](Italy)Stuttgart['stʌtɡɑ:t]斯图加特(Germany)Nagoya[‘nɑ:ɡɔ:’jɑ:]名古屋Munich[‘mju:nik]慕尼黑（FederalGermany）联邦德国NationNationalityGermany德国GermanItaly意大利ItalianJapan日本JapaneseAmerica美国AmericanSwitzerland瑞士SwissSweden瑞典SwedishArgentina阿根廷ArgentineanAustralia澳大利亚AustralianKoreaKoreanSouthAfricaSouthAfricanListening1.A:Whodoyouworkfor?B:GoldstarElectric.It’saKoreancompany.It’spartoftheLucky-GoldstarGroup.A:Oh,andwheredoyouwork?B:Attheheadquarters.That’sinSeoul.ButItravelalot.Wehavebranchesinover120countries,sol’mnotactuallyinmyofficethatoften.Seoul汉城，首尔;2.A:Canyoutellmesomethingaboutyourcompany?B:We’reinthefinancialservicesbusiness.Traveler’scheques,bankingandthatkindofthing.l’msureyou’veheardofus---------AmericanExpress（美国运通（财富500强公司之一，总部所在地美国））.TheheadquartersisinNewYorkbutwehaveofficesallovertheworld.3.A:Whodoyouworkfor?B:Alcatel.阿尔卡特（公司名，财富500强公司之一，总部所在地法国，主要经营电讯）A:That’saDutchcompany,isn’tit?B:Yes,that’sright.TheheadquartersareinAmsterdam,butldon’tworkthere.IworkinRotterdam.Weoperatein120countriesandmanufacturein22.Amsterdam阿姆斯特丹Rotterdam鹿特丹operate-run经营Askingyourpartner’scompanyWhodoyouworkfor?IsthatanAmericancompany?Wherearetheheadquarters?DoyouhavethebranchesinEurope?TellaboutyourcompanyIworkforGoldstarElectric.It’saJapanesecompany.ItsheadquartersareinBritish.IthasbranchesinFranceandGermany.Practice1A:WhichcountrydoesSonybelongto?B:SonyisaJapanesecompany.A:WhereisSonyheadquartered?B:SonyisheadquarteredinTokyo.HasSonygotbranchesinmycountry?Yes,ithas./No,ithasn’t.Practice2Whodoyouworkfor?IworkforSony.Wherearetheheadquarters?TheheadquartersareinTokyo.DoyouhavebranchesinEurope?Yes,wehave.No,wehaven’t.Practice3A:Wheredoesheworkfor?B:HeworksforSony.A:Whichcountrydoesitbelongto?B:ItisaJapanesecountryA:Whereareitsheadquarters?B:ItsheadquartersareinTokyo.A:DoesithavebranchesinFrance?B:Yesithas./No,ithasn’t.Findoutaboutyourpartner’scompanyCompany:IKEANationality:SwedishHeadquarters:Stockholm[‘stɔkhəum]斯德哥尔摩瑞典首都Branches:inEurope,NorthAmerica,AustraliaandAsiaFindoutaboutyourpartner’scompanyCompany:AppleNationality:AmericaHeadquarters:Cupertino库比蒂诺（苹果电脑的全球总公司所在地，位于美国旧金山）,CaliforniaPlants:intheUnitedStates,EuropeandAsia3.2talkingaboutthetypesofbusinessLOB(line-of-business)经营范围(范畴)AnLOB(line-of-business)isageneraltermthatdescribestheproductsorservicesofferedbyabusinessormanufacturer.Acompanythatmanufacturessolidstatediskdrives固态存储驱动器,forexample,mightclaimtheirLOBisdatastorage数据存储.--electronics电子业--banking银行业--motorvehicles汽车业--insurance保险业--financialservice金融服务--advertising广告业--chemicals化工业--catering餐饮--telecommunications通讯--airline航空业--aerospace航空业--retailing零售业--energy能源--softdrinks软饮料--engineering工程