邂逅・新嘉年华 长安福特南区3-5月促销活动-中英文

邂逅·新嘉年华Encounter·NewFiesta长安福特南区3-5月促销活动March-MayPromotionEventsforSouthernRegion,ChanganFord2009年2月25日Feb.25th,2009思朗提呈PresentedbySeeland活动思考EventIdea主目录MasterCatalog活动思考EventsIdea在一级城市广州的时尚Club进行推广，直面目标消费群体LaunchpromotioneventsinFashionClubinGuangzhou,afirst-tiercityanddirectlyfacethetargetconsumergroup.面向目标消费群体的推广与展厅活动双线进行，目标明确Launchpromotionandshowroomeventfacingtargetconsumergroupseparately,withaclearobjective.一I新嘉年华轰动上市，增加公众曝光率是首要需求TheNewFiestaisgrandlylaunchedandincreasingpubliccoverageistheprioritydemand二II1结合各展厅周末活动延续上市声势，将促销效果最大化Extendthemomentumoflaunchingbycombiningweekendeventsateachshowroomtomaximizethepromotioneffect.2以新嘉年华为主的全车系品牌推广与销售PromotionandSalesofFullCarSerieswithNewFiestaasPriority活动思考EventIdea主目录MasterCatalog活动概述EventOverview一级城市:艳遇嘉年华First-TierCity:SplendidEncounterwithFiesta12选取广州高端时尚、人气旺盛的Club合作进行活动，向展厅内试驾和订车客户派发Club消费券并邀约其参与Club活动，并在Club现场进行布置和穿插抽奖活动，全面提升嘉年华人气指数Choosehigh-end,fashionableandpopularClubsinGuangzhoutocooperateinevents,distributeClubconsumptiontickettocustomersthathaveatrialdrivingandmakeanorderintheshowroomandinvitethemtojoinintheclubevents;andarrangeandinterludeLuckDrawonsiteatClubtofullypromotethepopularityindexofFiesta.展厅活动:嘉年华精彩周末系列活动showroomEvents:HappyWeekendofFiestaserialevents3-5月份在长安福特南区展厅内进行系列周末活动及订车客户幸运抽奖，每月一主题，每月一惊喜，促使嘉年华及全车系车型被更多的客户全面了解，最终促成销售的提升FromMarchtoMay,serialweekendeventsandluckydrawforcustomersmakingorderswillbelaunchedinshowroominSouthRegionforChanganFord,withonethemeandonesurpriseeverymonth,facilitatingFiestaandfullseriesofmodelstobefullyunderstoodbymorecustomersandfinallypromotingincreaseinsales.切中目标消费群体，吸引客户到店Focusontargetconsumergroupandattractcustomerstostores回馈保有客户，展现产品信息Rewardpromisingcustomersandpresentproductinformation提升成交量PromoteTurnover活动目的Purpose一级城市-艳遇嘉年华：First-TierCity-SplendidEncounterwithFiesta展厅活动-嘉年华精彩周末系列活动showroomEvents:HappyWeekendofFiestaserialevents增加到店率Increaseattendancerate丰富销售形式Enrichsalesmodes回馈保有客户Rewardpromisingcustomers提升成交量Increaseturnover活动简介EventOverview长安福特3-5月份区域促销活动将按活动目的分出两类推广形式，在广州与南区全部经销商展厅执行。ChanganFord'sregionalpromotioneventsfromMarchtoMaywilladopttwomodesbyeventspurposes,whichwillbeimplementedinalldistributor'sshowroomsinGuangzhouandSouthernRegion.活动形式How活动场地Where广州-时尚酒吧·Club/南区经销商展厅内部Guangzhou-FashionBar·Club/Insidedistributors'showroomsinSouthernRegion活动时间When广州-3月底至5月初/展厅-3月至5月每个周末Guangzhou-LateMarchtoEarlyMay/showroom:everyweekendfromMarchtoMay线上支持OnlineSupport全程配合当地媒体宣传预热、跟踪拍摄及后续报道Coordinatelocalmediainwarmingandtrackingshootingofpromotionaswellasfollow-oncoverage展厅showrooms电影展播/节能课堂/节能考卷/周末派对（游戏与表演）等FilmShow/CourseonEnergySaving/ExamonEnergySaving/WeekendParty(Games&Performance)广州Guangzhou酒吧现场主题布置/抽奖/向试驾订车客户赠送酒吧消费券等On-sitethemearrangementatBar/LuckDraw/GiftBar'sticketstocustomershavingatrialdriveandmakinganorder活动规划Planning广州与南区全体经销商展厅双线同时进行活动，经销商配合展厅活动Alldistributors'showroomsinbothGuangzhouandSouthernRegionlauncheventsseparatelyatthesametime,withdistributorscoordinatingineventsofshowrooms.第1周Week1第2周Week2第3周Week3第4周Week4第1周Week1第2周Week2第3周Week3第4周Week4第1周Week1第2周Week2第3周Week3第4周Week4第5周Week5广州Guangzhou酒吧活动BarEvents经销商Distributors广州酒吧活动BarEventsinGuangzhou周末展厅试驾/订车抽奖/精彩周末系列活动Exhibitionhalltrialdriveatweekend/luckydrawforordering/HappyWeekendSerialEvents预热Warming后续报道及工作汇报Follow-OnCoverageandWorkBriefing3月份March4月份April5月份May活动思考EventsIdea主目录MasterCatalog嘉年华精彩周末系列活动Fiesta’sHappyWeekendSerialEvents艳遇嘉年华SplendidEncounterwithFiesta活动管理EventsManagement艳遇嘉年华SplendidEncounterwithFiesta活动简介时间When地点Where对象Who形式How2009年3月底-5月初周末WeekendsfromlateMarchtoearlyMay,2009广州时尚人气酒吧/ClubGuangzhouFashionPopularBarClub展厅试驾与订车客户/酒吧客户Customershavingatrialdriveandmakingorders/barcustomers酒吧内嘉年华主题布置和广告片段音乐播放/经销商向客户派发消费券邀约/幸运抽奖Fiestathemearrangementandadvertisementclipmusicplayinginbars/distributorsdistributingconsumptionticketandinvitation/LuckDraw线上Online地方媒体配合前期预热及后续报道Coordinationoflocalmediainpre-phasewarmingandfollow-oncoverage主题布置ThemeArrangement现场播放嘉年华广告片与主题音乐，撩动客户感官PlayadvertisementfilmandthememusicofFiestatomakecustomershigh“幸运嘉年华”抽奖令客户深刻记忆长安福特，感受诚意LuckyFiestalottodrawingenablescustomerstohaveadeepimpressiononChanganFordandfeelhissincerity.配合经销商向试驾和订车客户派发消费券，刺激销售Coordinatedistributorstodistributeconsumptionticketstocustomershavingatrialdriveandmakingorders,soastostimulatesales.以嘉年华广告风格进行酒吧主题布置，渲染品牌氛围CarryoutBarThemeArrangementwithadvertisementstyleofFiestatohighlightthebrandatmosphere动感炫音DynamicMusic邂逅幸运EncounteringLucky促进成交MakeaDeal活动亮点Highlights艳遇嘉年华SplendidEncounterwithFiesta展厅邀约Invitationfromshowrooms每位凭券消费的客户除可参与抽奖以外，更可获得艳遇纪念礼品一份BesidesparticipatinginLuckDraw,eachcustomerconsumingwiththeticketcanbepresentedacommemorationgift.客户凭消费券可到酒吧活动现场充抵消费额，尽情享受艳遇之夜Customerscandeducttheconsumptionamountwiththeconsumptionticketsonthesiteofbarevents,tofullyenjoythesplendidnight.经销商向展厅内试驾和订车的客户派发不同额度的酒吧活动当晚消费券，吸引客户参加活动，促成购买DistributorsdistributeconsumptionticketsofdifferentamountforBareventsonthecurrentnighttocustomershavingatrialdriveandmakingordersintheshowrooms.艳遇嘉年华SplendidEn