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URBANUSURBANUSChongqingHolidayHarborResidentialMasterPlanningURBANUSHolidayHarbor---AHealthyLife,APoeticLiving—URBANUS1.BackgroundTheHolidayHarborofChongqingislocatedintheHighTechParkatShapinbaDistrict.This38-hectarepropertyownsasmalllakeinthecenterandsurroundedbythreesmallhills.Itisabeautifulandhardtogetpieceofland.URBANUS2.ThePlanningStrategyThedeveloperhaslaidouttheprogramtoidentifythetargetmarketandthequalityasaproduct.Ourplanninggoalistoreview,developandexecutetheprogramfromtheprofessionalandsubjectivepointofview.Wetrytostandonabroaderleveltoensurethefeasibilityoftheprojectanditsdirection.Theprocessisaninteractionbetweenthedeveloperandthearchitect.Theprojectwillalwaysexposeproblemswithintime.Thereforetheinteractionisthekeytopushtheprojectgoingontherightdirection.Throughthecommunicationwedothecriticalthinkingandfurtherdeveloptheconcept,tomakethelearningreachingahigherlevel.Agoodplanningshouldhavethecharacterofdistinctivetoothersorfinerthanothers.Onlydoingthiswaycanrealizethegoalofincreasetheprojectvalue.URBANUS3.TheBigIdea---Backtothenature,returntothecitiesOneofthemostremarkableculturalsceneinthelate20thcenturyisthegloballyrevivalofurbanlife.AfterWWII,suburbanlivingbecomesmorepopularwiththeautomobileenteringthepeoplelifeintheWestworld.Thetraditionaldowntowndecayedandpeoplewereleavingthecity.Theclearboundarybetweenthecityandcountrywasvanishing,insteadwastheendlessplainsuburb.Inthelast10years,thereturntocityhasbecomeamovementbroughtbythetechnologyandeconomy.Atthesametime,Chinaisexperiencingahistoricalexplosiveofmassconstructionnationwide.Thecitiesexpandingwithaenormousspeed.Thefactisthesuburbhasbecomethecity.Peoplecannotescapecity,butthedesireforclosetothenatureisstrongerthanbefore.Weneedtocreateaneighborhoodinthecitywithnaturalelements.URBANUSURBANUSURBANUSURBANUSPlanningAnalysisGeneralimageoftheproject:TocreatearesidentialneighborhoodwiththesenseofEuropeantownandhavingthethemesofLeisure,VacationandSportURBANUSURBANUSURBANUSURBANUSURBANUSURBANUSURBANUSURBANUSURBANUSURBANUSURBANUSURBANUSURBANUSURBANUS