酒店英语发展前景

1酒店英语发展前景I．ThedevelopmentofChinesetourismFromthesustainedandrapiddevelopingofChinesetourism,theinternationaltourismindustryhasbeengenerallyoptimisticabouttheChinesemarket,andpredictedthatChinawillbethemostpopulartouristdestinationinthe21stcentury.Inamarketeconomy,thedemandisthemostimportantresource,demandisthebiggestadvantage.InChina,thedemandsforinboundtourism,domestictourismandoutboundtourismareheatingup,ithasbecometheworld'shighestgrowthrateforyears.Especiallyforrecentyears,thegrowthofworldeconomy,andtheeconomicrecoveryinSoutheastAsia,hasgreatlyencouragedtherisingofinternationaltourismdemand.Meanwhile,asthemaintouristeconomyandanimportantforceinstimulatingdomesticdemand,thedomestictourismhasshowedupahugemarketingpotentialinthepasttwoyears.Itcanbeexpectedinthenext20years,China'seconomicdevelopmentwillfurtheracceleratethepeople'slivingstandard,andthetourismdemandwillcontinuetoexpand.Therefore,China,whichistheworld'sfirstdomestictourismmarket,hasthepotentialtoachieveaworldtourismpower.It’sthetimeforChinatoseizeopportunities,meetchallenges,andusethehigh-technologytotransformtraditionaltourismtoamoderntoursim.II．Theanalysisofthetourismindustryvaluechainundere-commerceenvironmentE-commerceisspreadwiththepopularityoftheInternet.Tourismisalabor-intensiveandinformationtechnology-intensiveindustry.Inthetourismmarket,non-materialgoodsasatrade-orientedtourismactivitiesinthetourismmarketisnotthedrivingforceintheflowofmaterialintheformofacommodity,butthetransmissionofinformationontourismproductscausedbytheflowoftourists.Fromthispointofview,thecoreoftourismcirculatingisinformation.Theintroductionoftourisme-commercehasbroughtnewopportunitiesforthedevelopmentoftourismindustry.E-commerce2hasbeenintroducedtotourismindustryjustforafewyears,butitsmomentumisverystrong.E-commercehasbecomenewmodelfortourismtradeintheinformationage.In2002,globaltourisme-commercesalesexceeded$63billion,fiveconsecutiveyearsofmorethan350%growthrate.AccordingtotheWorldTourismOrganizationexpectedinthenextfiveyears,tourisme-commercewillaccountfor25%ofalltraveltransactions,andtourisme-commerceintheproportionofe-commercewillreach20%to25%.InChina,tourisme-commercewebsiteappearedin1996,tothepresent,ithasreachedmorethan5,000,amongwhich,therearemorethan300professionaltravelsites,includingthreecategories,regionalsites,professionalsites.Regionalsitesaremainlyaboutlocalattractions,scenicbeautyoftheintroduction,theoverallstrengthispoorwithlessinformation,it’sdifficultforthemtoguaranteetheirfinancialincome.Theprofessionalsitesmainlycarryoutprofessionaltravelagencybusiness,includingtraditionaltravelagenciesandprofessionalwebsitee-commercewebsite.TheformerhasCYTSnetwork,CITSnet.ComfortTravelalsoopenedthefirstoutboundtourismwebsitethatprovidetheserviceforoutboundtourismregistration,passports,visas,bordercontrol,customsandotherknowledge.ThelatterhasCtripTravelNetwork,elongnet,Chinatravelnet.E-commerceisthemostimportantwayforChina'stourismindustrytoparticipateininternationalcompetitions.TheNationalTourismAdministrationattachesgreatattentiononthis.III．TourismandtourismE-commerceAsanadvancede-commercetrade,e-commerceconsistsofthreeparts:informationconsultingservicessystem,currencypaymentsystem,logisticsanddistributionsystem,inshort,thatis:information,capitalandlogistics.Comparedwithothertraditionalindustries,besidesthehugeamountofinformationservice,highreliability,onlinetravelhasanotheradvantage,it’shasveryconvenientlogisticsanddistribution.Generaltravelsitesjustreleasedsometouristinformation,notusingtheonlineelectroniccommerce,that’swhytheyhavenotachievedmuchbreakthrough.Fromthesecondhalfof1999,thetravele-commercewasofficiallyactivated,whichwasmarkedbyalargenumberofITprofessionalsenteringtravelsites.Atpresent,CYTSOnline3websiteofficiallyopenedasalarge,traditionaltravelagency,whichmarkstheChinaYouthTravelService'stravele-commerceindustryofficiallykickedoff.Themostpowerfulmethodforonlinetravelagency,istheimplementationofe-commerce,viathenetworkplatform,tobeatthetraditionaltourismindustrybyinformationservices,productsales,paymentandsettlementandotheraspects(travelerscanmakeaonlinebooking,reservation,setgroupprovidefortouristroutes,etc.).Thiswillnotonlygreatlychangethetraditionaltourismindustry,reducetravelcosts,butalsoquicklychangethetraditionalconceptoftourism,sothatthenetworkandtravelcanbedisplayedandpromotedtothemaximumvalues.IV．Thestatusofthetourisme-commerceinChina4.1Noenoughtourismbusinesswebsites,thelowdevelopmentoftourisme-commerce.Atpresent,therearethousandsoftourismwebsites,whichcanintegratethesixelementsoftourism-food,transportation,lodge,travelling,shopping,entertainment,butfewofthemcanprovidethosepersonalized,technology,travellingserviceswithspecialseasonrequirements.Duetolackofthesupportofprofessionalresources,eventherearemanytouristinformationsites,theprofessionaltourismwebsitesarestillnotenough,andtherealtourisme-commercesitesareevenless.Mostoftourismwebsitesstaywithpublishingsimpletouristroutes,touristinformation,attractions,traveltipsandothertravelinfor