大丰港物流业SWOT分析及战略选择

大丰港物流业SWOT分析及战略选择I摘要港口物流是现代物流业的重要组成部分，随着我国对外进出口贸易的不断发展，港口物流业对国际贸易的重要性更加凸显。机遇即是挑战，大丰物流港如何在激烈的市场竞争中发挥自身特点，提高企业的竞争力，抓住机遇占领市场份额，这是大丰港目前面临的问题和难题。本文第一部分阐述了本文选题的研究背景、研究意义和研究内容，并详细介绍了世界港口发展的三个阶段以及国内外学者对港口物流的理论研究成果。第二部分主要对港口物流的定义做了简要分析，并且列举了港口物流的特点。同时还简要介绍了国内外著名港口发展港口物流的优势，借鉴国外先进港口的经验，对国内港口发展物流存在的问题和困难进行了简要分析。第三部分主要对大丰港的情况进行了介绍。包括大丰港口的泊位、物流设施、物流发展现状以及物流交通网络等。随后，深入地分析了大丰港的优势、劣势、机遇和威胁。第四部分则根据上述SWOT分析，提出了几点关于大丰港发展现代港口物流的建议。主要需要从高标准方面对大丰港的基础设施建设着手，加快产业区和物流中心的建设，发展临港工业区的产业集群，通过招商引资发展稳定客源，以实现大丰港现代化、科技化、信息化的第三代港口建设。关键词：大丰港；港口物流业；SWOT分析IIAbstractPortlogisticsisanimportantpartofmodernlogisticsindustry.WiththedevelopmentofChineseforeignimportandexporttrade,portlogisticsisveryimportantforinternationaltrade.Opportunityisachallenge,Dafengportlogisticshowtoplaytotheirowncharacteristicsintheintensemarketcompetition,howtoimprovethecompetitivenessofenterprises,seizetheopportunityandcapturethemarketshare.Chapter1:Itintroducestheresearchbackground,significanceandcontents,andthethreestagesoftheWorldPortDevelopmen,anddomesticandinternationalscholarsontheresultsoftheoreticalstudiesofportlogistics.Chapter2:Itintroducestheconceptofportlogistics,listedthecharacteristicsofportlogistics.Itbrieflydescribesthewell-knownadvantagesofportlogisticsportdevelopment,andlearnfromforeignadvancedexperience,andanalysisoftheinternalportlogisticsproblemsanddifficulties.Chapter3:ItmainlyintroducedthebasicsituationDafengPort,IncludingDafengportberths,logisticsfacilities,logisticsdevelopmentstatusandlogisticstransportnetwork,thenconductedin-depthSWOTanalysis.Chapter4:AccordingtotheSWOTanalysis，andproposedseveralDafengportontherecommendationsofthedevelopmentofmodernportlogistics:high-standardconstructionDafengportinfrastructure，acceleratetheconstructionofindustrialzonesandlogisticscenter，developmentofindustrialclustersHarborIndustrialZone.Keyword：DafengPortPortLogisticsSWOTIII目录摘要.................................................................................................................................................IAbstract.............................................................................................................................................II目录.................................................................................................................................................III第1章绪论.....................................................................................................................................11.1选题背景与研究意义.........................................................................................................11.2文献综述.............................................................................................................................11.2.1国外港口物流战略研究现状..................................................................................11.2.2国内港口物流研究现状..........................................................................................21.3研究目标与内容.................................................................................................................31.3.1研究目标..................................................................................................................31.3.2研究内容..................................................................................................................3第2章港口物流发展战略理论概述...............................................................................................42.1港口物流发展战略相关概念.............................................................................................42.1.1港口物流的概念......................................................................................................42.1.2港口物流的特点......................................................................................................42.3.国内外港口物流发展战略实践.........................................................................................52.3.1国内外经典港口物流的发展现状介绍..................................................................52.3.2我国港口物流发展进程中存在的问题..................................................................6第3章大丰港口物流发展现状分析.............................................................................................73.1大丰港简介.........................................................................................................................73.1.1港口泊位..................................................................................................................73.1.2港口其他设施..........................................................................................................73.1.3大丰港口物流发展现状..........................................................................................83.1.4大丰港口网络布局概况..........................................................................................83.2大丰港口物流发展的SWOT分析.....................................................................................93.2.1优势（Strengths）分析..........................................................................................93.2.2劣势（Weaknesses）分析.................................................................