zara英文介绍

ZARAZaraisaSpanishclothingandaccessoriesretailerbasedinArteixo,Galicia,andfoundedin1975.ItistheflagshipchainstoreoftheInditexgroup,theworld'slargestapparelretailer.IntroductionZarastoresarecompany-owned,exceptwherelocallegislationforbidsforeigner-ownedbusinesses;Inthosecases,Zarafranchisesthestores.ItsmainproductsincludeZaraBasic,ZARACollection,ZARAWoman,ZARATRFandbags,shoes,hats,scarves,etc.TRFstandsforTRAFA.ItisaSpanishwordmeans‘young’.ManufacturinganddistributionZaraisaverticallyintegratedretailer.Unlikesimilarapparelretailers,Zaracontrolsmostofthestepsonthesupply-chain,designing,manufacturing,anddistributingitsproducts.50%oftheproductsZarasellsaremanufacturedinSpain,26%intherestofEurope,and24%inAsianandAfricancountriesandtherestoftheworld.Zaracanofferconsiderablymoreproductsthansimilarcompanies.Itproducesabout11,000distinctitemsannuallycomparedwith2,000to4,000itemsforitskeycompetitors.Thecompanycandesignanewproductandhavefinishedgoodsinitsstoresinfourtofiveweeks;itcanmodifyexistingitemsinaslittleastwoweeks.On6September2010,FinancialTimesreportedthatInditexlaunchedthefirstonlineboutiqueforitsbest-sellingbrandZara.ThewebsitebeganinSpain,theUK,Portugal,Italy,GermanyandFrance—sixcountriesthatwereamongthemostimportantofthecompany's76markets.On4November2010,ZaraOnlineextendedtheservicetofivemorecountries:Austria,Ireland,theNetherlands,BelgiumandLuxembourg.OnlinestoresbeganoperatingintheUnitedStatesandSouthKoreain2011.BrandAnalysisAdvantages•Zarahasanelitedesignteam.•Zarahasastrongabilityoffinancialmanagement.•Zarahasplentyofroomtogrowth.•Zarahasagroupofmorethantwohundredprofessionaldesigners.Thesedesignersspendmostoftheirtimeinworld’stopfashioncitiessuchasMilan,Tokyo,NewYorkandParisfindingdesigninspiration.•Recently,Zarahaspaidmoreattentiontomanagement.Ithasacertainadvantageandhugedevelopmentpotential.Disadvantages•Zaralacksprofessionaldepartments.•Zarawasestablishedin1975,thetimewasalittlebitlate.•Zara’spatternstillneedsconstantlyimproving.Thankyou