2013年11月30日雅思A类大作文范文--张嵩

2013年11月30日雅思A类大作文范文——来自环球雅思写作名师张嵩老师题目：Moreandmorepeoplewanttobuyfamousbrandswithclothes,carsandotheritems.Whatarethereasons?Doyouthinkitisapositiveornegativedevelopment?(Wordcount=291)范文：Tobetteraddressthetopicofthepublicincreasinglyfavouringfamousbrands,howeverwhatcategorytheproductsfallinto,theconnotationof“famous”hastobespeltfirst:evidently,famousbrandsarenotnecessarilyexpensive,butinreality,mostare.Thepopularityofproducts,affordableornot,heavilyreliesonproductpublicity,whichthoroughlysaturatesdailylife.Withlifeinthetechnologicalepoch,E-media,smartphones,PC’s,orotherInternet-basedmedia,havereplacedradioandTVinbrandingandadvertisinginapromptandeffectivemanner.Meanwhile,wordofmouthprovestobepowerfulaseveryoneisentitledtotheiropinionsandabletosharetheirverdictswithmoderncommunicationtools.Toguaranteepositivepublicityandmaintaintheirprestige,producershavecometotheunderstandingthatqualityandservicearewinningcards.Theclaimcanbesafethatmostwell-knownproductsmeritpraise,beitformanufacturinghistory,choiceofmaterials/ingredients,orproductefficacy.Thus,thegoodnameofaproductanditsqualitytrackalong,especiallywhentheproducthasbeenonthemarketforarelativelylongerperiod.However,problemsarisewhenfamousproductsarepurchasedbyconsumerswithdifferentpsychologiesandfinancialbackgrounds.Whenpeoplehavetosave,tobankruptthemselves,orevenresorttoillegalmeansto“afford”somethinghigh-end,theconsumingbehavioursarenaturallyharmful.Moreover,peopleleantobigbrandsbecauseofthebeliefthatcertainbandsareequaltohighersocialstatus.Inthatcase,thepurchaseisinsensibleandmostlikelyvanity-oriented;personalfinancesandsocialvaluesareinjeopardy.Insum,productqualityandpublicityinducerecognition,andthepursuitoffamousbrandscanbeinharm’swayifindividualfinancesandtherealneedsforpurchasearenottakenintoconsideration.