Business English Writing

BusinessEnglishWritingByJimmyLiu3/17/20202ContentBasicSkillBusinessE-mailwritingExamples&ExercisesQ&A3BasicSkill–WritingprocessandbasicrequirementPreparationDeepconsideration1.1AuthorOrientationWritingtoBoss,tocolleague,to…1.2ReaderOrientationIdentity,Specialty,Numberofreaders,Emphasis1.3AnticipationEfficiencyfirst,write/saywhatyouwantdirectly;Simplicity4Draft2.1SpaceBeginning,StraightMatter,EndingReaderswant:EasyinfofromBeginningandEnding2.2LayoutControlLogic,IntegratedgoodStructurenear-far,shallow-deep,light-heavy…2.3DefineClassificationNarrationornot,Interactiveornot,AbstractorSpecific,ImpersonalorSubjectiveBasicSkill–Writingprocessandbasicrequirement5FinalVersionStandardforgoodwriting:3.1GoodStructure,well-bedded3.2IntegratedContent3.3Goodwritingmanner3.4Useshortsentences3.5BeunderstoodpreciselyBasicSkill–Writingprocessandbasicrequirement6ExampleandWarm-upExerciseGroupingwith4groupleadersReadtheexampleandwrite:WeneedtoinformusersthatthisweekendwouldbethelastopeningtimeforHDEservice.Leteveryoneknowtheimportanceandurgency.PresentationBasicSkill–Writingprocessandbasicrequirement7DearNovartisPharmaChinaassociates,WithincreasingmobilityandLaptop,thedatastoredinourNovartisLaptopsareexposedtoseveralimminentdangers.BasedonNovartisInformationSecurityrequirement,toprotectNovartisintellectualproperty,NovartishasintroducedtheHDE(HardDiskEncryption)project.Astheinstallationwilltakeabout8hoursandduringtheinstallation,thePCwillbecomingextremelyslow,wehavetocollectallnotebooksthroughseveralbatchestoinstallatweekend.YouwillreceiveanoticemailfromIThelpdesk3daysinadvancebeforetheinstallation.TheIThelpdeskwillcometoyourseattocollectyournotebookonFridayafternoon.Pleasegivenecessarysupportwhencollectingyourlaptop.ThenextMondayhelpdeskwillsendthelaptoptoyouwiththepassword.Ifitconflictswithyourbusinesstrip,pleasereplythenoticemailwithyouravailabletime.Thedeadlineisonemonthafterthefirstnoticemailyoureceived.Ifyouhaveconfidentialdata,wecansupportinstallationonworkinghours,pleasenoticeVERYslowperformanceduringinstallation.ThisisaGlobalmandantoryimplementationtoprotectNovartisdata.Yourgreatsupportisappreciated!Shouldyouhaveanyquestions,pleasecontactwithIThelpdesk:010-65058833*8888Thanksforyourcooperation!BasicSkill–Writingprocessandbasicrequirement8BasicRequirementsforBusinessWriting6CPrincipleCorrectnessClarityConcisenessConcretenessCompletenessCourtesyBasicSkill–Writingprocessandbasicrequirement96CPrinciple—CorrectnessUseformallanguageBasicSkill–WritingprocessandbasicrequirementFormalInformalapproximatelyaboutinquireaskascertainfindoutobtainreceiveassisthelpparticipateshareconstructbuildpurchasebuycontributegivesufficientenoughdifficulthardutilizeuse106CPrinciple—Clarity1.LogicalOrganization1)CauseandEffect2)ChronologicalDevelopment3)SequentialDevelopment4)Comparison5)FromGeneraltoSpecific6)FromSpecifictoGeneral2.Well-WrittenSentences&Paragraphs3.UnityandCoherence4.Emphasis5.NoAmbiguousSentenceBasicSkill–Writingprocessandbasicrequirement116CPrinciple—Clarity1.LogicalOrganization2.Well-WrittenSentences&ParagraphsExercise:(Rewritethissentence)MarshallCorporationwasfoundedfortyyearsago,anditnowhasbranchofficesinfourstates,anditemploysnearly400individuals.3.UnityandCoherence4.Emphasis5.NoAmbiguousSentenceBasicSkill–WritingprocessandbasicrequirementMarshallCorporationwasfoundedfortyyearsago,withbranchofficesinfourstates,itnowemploysnearly400individuals.(revised)126CPrinciple—Clarity1.LogicalOrganization2.Well-WrittenSentences&Paragraphs3.UnityandCoherence4.Emphasis5.NoAmbiguousSentenceBasicSkill–Writingprocessandbasicrequirement136CPrinciple—Conciseness1.UseSimpleLanguage2.OmitTriteExpressions3.AvoidWordyExpressionsandUnnecessaryRepetition4.RemoveUnneededFactsBasicSkill–WritingprocessandbasicrequirementUseDoNotUsepleasewillyoubegoodenoughtopreferexpressapreferenceforbecauseforthereasonthataskrequestbuypurchaseneedrequestdoaccomplishlettercommunication146CPrinciple—Conciseness1.UseSimpleLanguage2.OmitTriteExpressionsExample:Atyourearliestpossibleconvenienceduetothefactthat3.AvoidWordyExpressionsandUnnecessaryRepetition4.RemoveUnneededFactsBasicSkill–Writingprocessandbasicrequirement156CPrinciple—Conciseness1.UseSimpleLanguage2.OmitTriteExpressions3.AvoidWordyExpressionsandUnnecessaryRepetition4.RemoveUnneededFactsExample:Itshouldbenotedthatthisisthebestwecando.BasicSkill–WritingprocessandbasicrequirementWordyConcisewewouldliketopleasealongperiodoftimealongtimeIexpectedittobeexpectedduringtheyearof2008during2008forthedevelopmentoffordevelopingsquareinshapesquareduringthetimethatwhile166CPrinciple—Concreteness6CPrinciple—Completeness6CPrinciple—CourtesyYou-AttitudeAppropriateWordingTimelyResponseBasicSkill–Writingprocessandbasicrequirement17BasicRequirementsforBusinessWriting6CPrincipleExerciseBasicSkill–Writingprocessandbasicrequirement18IntroductiontoBusinessE-mailWritingDefinitionandFeatures1.1Format1.2Structure1.3WritingManner1.4WordingBusinessE-mailwriting19IntroductiontoBusinessMemoandE-mail1.1Format1.1.1LetterHeadBusinessE-ma