Report范文及批注

REPORTReport由tableofcontents,executivesummary,introduction,body,conclusion,reference六部分组成，下面以这篇文章为例，教你如何写作一篇符合格式要求的report全文统一用timesnewroman字体，小四，1.5倍行距report中，如果题目是假如你是某公司CEO或其他某个角色，可以使用第一人称，如果没有这样主人翁的假设，还是不能用第1，2人称。这点注意和essay的区别。内容方面：1，report实践性更重一点，少写理论，多结合实际情况分析。对于某些caseanalysis的report来说，一定要针对客户提供的case来做分析，而不是自由发挥和滥用无关联的理论。所有分析都必须针对case里的内容来进行。2，数据和图表的使用很重要。如果用到某公司几年内的某一项数据的变化，可以先列数据表格，再用柱状图、馅饼图或曲线图进行直观反映。TableofContents1.0ExecutiveSummary...............................................................................................32.0Introduction............................................................................................................43.0SituationalAnalysis................................................................................................53.1InternalStrengthsandWeaknesses......................................................................53.1.1InternalStrength........................................................................................53.1.2InternalWeaknesses..................................................................................63.2ExternalOpportunitiesandThreats.....................................................................73.2.1PESTLEanalysis.......................................................................................73.2.2Opportunities.............................................................................................93.2.3Threats.....................................................................................................103.3CompetitorAnalysis...........................................................................................113.4MarketSegmentAnalysis..................................................................................134.0MissionStatement................................................................................................165.0OrganisationalGoalsandObjectives.................................................................176.0Strategies...............................................................................................................186.1MarketNichers..................................................................................................186.2Marketing-Mix-ModificationStrategy..............................................................207.0ACTIONPLAN....................................................................................................218.0ControlandReview..............................................................................................239.0References.............................................................................................................25批注[A1]:T，C要大写。居中。目录里的每一部分内容要写上标号（如1.0，2.0，3.0，3.1），次级标号的标题按2个字符缩进（如3.1相对于3.0向内缩进两个字符；3.1.1相对于3.1向内缩进两个字符），以体现文章层次批注[LX2]:Report格式和marketingplan的格式写法很相似。此文适用于就是marketingplan的structure。有时每个TOPIC会对文章结构有自己的要求，如果有要求的，按照特殊要求来，没有的，就按照此格式批注[LX3]:目录做法的硬性要求：请使用word自动生成目录功能来做目录，具体做法请自学word程序的目录制作或寻求朋友、同学帮助1.0ExecutiveSummaryThemainpurposeofthisreportistocreateamarketingplanforBeaufordshospitalityorganisation.ThereportcomprisesthemarketinginitiativesofBeaufordsforthenextoneyear,whichhavebeencreatedthroughidentifyingandanalyzingitsownstrengths,weaknesses,opportunitiesandthreats.Beaufordsisasmall-scalehospitalityorganizationwhichoffersinspiringviews,maturetotaratreesandlandscapedgardenstogetawayfromcitylife.Beaufordsisflexibletoadapttocustomer’swantsandneeds,listentocustomer’sopinionsanddiscusswiththeircustomers.Adjustmentsandarrangementscanbemadeaccordingtocustomer’spreference,timeframeandreligiousbelief.Beaufordsisexperiencingsomedifficultieswiththeiroperationandmanagement.Duetothescaleoftheorganisation,BeaufordsisfacinglimitedspaceintermsofexpandingestablishmentduetoTotaraparkbeenownedbyLocalCouncil.Staffmanagementisalsoaproblem;thereisnotenoughstaffduringdinnerhourcausinginconsistentservicelevel.SeasonalityisaffectingBeaufordsduringwinterwherefewfunctionswerebookedduringeachmonth.Inordertoimprovethoseweaknesses,thismarketingplanalsoidentifiesanddiscussessomemarketstrategies.ThemainpurposeofthesestrategiesistofocusonmarketingthatBeaufordsneedstoconsiderintermsofhowmuchmarketsandproductstheywanttooffer.批注[LX4]:这里的executivesummary也是每篇report（包括marketingplan）必须要有的，其内容是概括整篇report的主要内容，可以分为2-3段来写，写法请一定区别于essay的introduction的写法，没有标志性的必写词汇批注[LX5]:这就很明确的展示了executivesummary的写法，其实这也可以算做是个标志。这部分介绍report的主要内容，研究对象，研究目的，研究意义等等一些概括性的东西Accordingtothestrategies,thismarketingplanhasdesignedanactionplanwhichwillspecifyactivitiesimplementedtoachieveorganisationalgoals.Acontrolandreviewoftheactionplanisincludedtospecifyhowactivitiescanbecontrolledandmeasured.IntroductionBeaufordsislocatedinaquietpicturesquegroundofTotaraParkatManurewa,andthisorganisationhasanoriginalhomesteadandalargeprivategardenmarqueeareaforwedding,conferenceandprivatefunction.TheownerofBeaufords,JohnAckloydhasboughtthispropertyabout7yearsagoandrenovateditintoafascinatingvenueforweddingandfunction.Beaufordsoffersuniquediningareainsideoftheho