百雀羚英文版国际营销策划PPT

SPDCOverseasMarketingStrategy一、briefintroduction二、mainproductsintroduction三、salesstatus四、marketingstrategywalkintoSPDCSPDCCompanyprofileCompanyprofile•SPDCfoundedin1931•Isahandfulofdomesticfamouscosmeticsmanufacturerwithalonghistory•BrandhasrepeatedlybeenratedasShanghaifamoustrademarkandwonthetitleofChinafamoustrademark,etc•Brandmeaning:Fromabirdfeatherextractedoilessence•Brandcreationdate:Brandwasfoundedin1931,hasbeen82yearsofhistory•Themainproducts:Watertendertimesseries,theseriesofherbaceousquintessence,nowclassicskincareseries,artisticallyherbalseries,mencareseriesDevelopmentcourse“SPDC”Balsamoflisted“Fenghuang”BrandlistedCompanyrestructuring,ShanghaiBaiChayLingdailychemicalLtd“SPDC”NewgenerationofherbaceoussucculentserieslistingFame:First30sDevelopment:80'sRise:since2000Magnificent:In2007markmarkmarkmarkSelectthepreciousherb，extractthenaturalessence，zerostimulus,zerorisk5seriesofskincareproductsHydratingseriesHerbseriesClassicseriesAnti-wrinkleseriesMen'sseriesSPDCsuppleandsmoothnightmaskTexture：PasteSpecification：110gPackage：PlasticpackagingShelflife：3.5yearsEffect：Deeprepair,firming,moisturizingwhiteningForallskintypesProductintroductionPowerofthefiveelementsMaketheskinmoreeasilyabsorbedandbalancetheskin,enhancevitality!AcneseriesEffect:DeepcleantheskinBalancingwaterandoilofskinCalmanti-inflammationFillwater、lockwaterShrinkporesForallskintypesShelflife：3.5yearsSPDCClassiccreamsTexture：PasteSpecification：41.5gPackage：FillingShelflife：3yearsEffect：Quickmoisture,protectsensitiveProductintroductionMen'swake-uplotionMaincomponentsGinsengextractsPreventdrySmoothskin.OliveLeafnourishyourskinandwrinklesanti-agingTexture:LotionSpecifications:95gFunction:Relievetired,smoothesskin,moistureForallskintypesProductintroductionSPDCSupplenaturalBBcreamTexture:CreamSize:40gEfficacy:IsolationUV、Moisturizing、concealer、oilandwaterbalanceShelflife:3yearsForallskintypesProductIntroductionwedarethatnotallBBcreamisgoodforskin!!!!!SalesStatusCompanyproductstotalsalesCBule:公司销售总额Red:销售总额增长率2008年2009年2010年2012年2013年HydratingseriessalesvolumeAshopinsales(Month)Unit:HundredAcneseriesInrecentyears,saleshavebeensteadygrowth,secondonlytoHydratingseriesSPDCSupplenaturalBBcreamIn2012,Thefirstquartersalesaccountedfor59%,takeupthelion’sshare.ClassiccreamJanFebMarApiMayJuneJulyAugSepOctSalesoftenin2012beforethemonth.Set/MonthMen'sseriesBox30150OneshopinshanghaiBox/MonthSalessummaryThecompanyproductsalesoverallrosesteadily.ThebestsellingisHydratingseriesandBBcream.Theotherproductsalsohavegoodmarket.Isuggestthatweshouldincreasetheadvertisingforotherproducts,toincreasetheirvisibilitytoincreasesales.Finally,Ihopethatourproductscanbesoldoverseas.MarketChoiceIndiaWhyChooseIndianatureeconomysocietyPPT模板下载：•Indiaisthelargestcountryinthesubcontinent.•MostpartsofIndiahasatropicalmonsoonclimate,year-roundtemperatures.766087301139011550128801594017430050001000015000200002005200620072008200920102011GDP(单位：亿美元)6927781000100411051349144005001000150020002005200620072008200920102011人均GDP（单位：美元）•BeautyHealthMarket:$2.68billion•GrowthRate:15%to20%•Prediction:By2015,percapitalspendingoncosmeticsincreasedbya$1.2to$5MarketsizeThe2012worldpopulationchinaIndiaOthersThemanlikestolookgoodPeoplelovewhiteChannelIndiaIndiasaleschannelassessmentCITY30%VILLAGE70%DeprtmentstoressupermarketspecialtystoresSmallgrocerystore……Lowoperatingcosts,retailterminalsspreadRoadconditionsarepoor,hardgoodsdeliveredFurnishingsmessy,evendirtyEnterdepartmentstoreCooperationwithlocalcompaniesE-commerceplatformFurtherpenetrationprogramLockingasecond-tiercitiesIndia'smajorretailersshoppersstop-Relyonastrongdealerambani,tata,etc.-WithlocalJapanesecompaniestojointlydevelopherbalproducts-Greatpotential-Domesticmarketingsuccess,experience-Saleslicense,storefranchise-Havelotsofsalesmen,beautyconsultant(usetheadvantageoflowlaborcostsindevelopingcountries)SPDCCHANNELSTRATEGYPROMOTIONIndiaSUSEREXPERIENCEPLANSUBJECTACTIVITY•Countersinthestoreinviteconsumersexperienceproducts.•.Freedistributionofproductleaflets.•ForseriesorStarproductstobuildinterestingthematicactivities.•Thenew-for-oldactivity-duringtheevent,canrunoutofabeautifulsampleofproductpackagingforanewproduct.TRADITIANALMEDIAANDNEWMEDIAPROPAGANDA•TVcommercialsbased.•Thetelevisioncommercials,networkcommunication,linepromotionforeffectiveintegration,toachieveoptimaluseofresources。PROMOTIONPLANThankyou！