国际商务英语口语实训Test-2

WorkshopofInternationalBusinessSpokenEnglishTest2PartoneInterviewExaminer’squestions(1)Ifyouhaveachance,wouldyouliketocarryoutmarketresearchforsomecompany?(2)Ismarketresearchimportantbeforedevelopinganewproduct?(3)Whatinformationmustbegatheredwhencarryingoutmarketresearch?(4)Whatmethodscanbeusedinconductingmarketresearch?Test2PartoneInterview(1)Yes,I'dliketo.Iliketomeetpeopleandcommunicatewiththem.(2)Yes,itisveryimportant.Itisthebasicassessmentofaproduct’scompatibilitythemarketplace.(3)Thepastsalesofsimilarorcompetingproducts,consumertastesandtheirbuyingmotivesofcurrentproducts,etc.(4)Questionnaire,telephoning,postingthequestionnaireformandinterview,etc.Test2PartTwoMini-presentationDirection:Inthispartofthetest,youareaskedtomakeashortpresentationonthetopicforaboutaminute.Youwillhaveaminutetopreparethis.Topic:Whatisimportantwhendevelopinganewproduct?●Creatingsampleproducts●Productpositioning●TestmarketingTest2PartTwoMini-presentationIthinkthreethingsareimportantwhendevelopinganewproduct.Thefirstthingtoconsideriscreatingsampleproducts.Thesesamplesarecreatedfortheexpertexamination.Theexpertswanttoknowwhetherthefunctionaldesign,packagingandpossiblebrandaresuitableornot.Second,weneedtotakeproductpositioningintoaccount.Wemustavoidthedirectcompetitionwithourexistingbrand.Third,weneedtoconsiderthetestmarketing.Weneedtodiscovertheweaknessesandeliminatethembeforeintroducingtheproductstothemarket.Test2PartThree:CollaborativetaskanddiscussionDirection:Youhavebeenaskedtocarryoutmarketresearchforanewbrandofcosmetic.Talktogetherforabouttwominutesaboutwhatmethodscanbeusedanddecidewhichthreewouldbethemosteffective.Herearesomeideastohelpyou.●Face-to-facequestionnaire●Interview●E-mailing●Telephoning●Freesampledeliverywithfeedbackform●Questioningandobserving●Postingthequestionnaire●PromotionTest2PartThree:CollaborativetaskanddiscussionFollow-upquestions(1)Howimportantisthemarketresearchforproductdevelopment?(2)Whatdoyouthinkisthebestwaytomakeanewbrandofcosmeticknowntothepublic?(Why?)(3)Wouldyoutryafreesampleofanewbrandofcosmetic?(Why?/Whynot?)(4)Whatshouldbeincludedinthequestionnaireforthemarketresearch?(5)Doyouthinkitisnecessaryforthepersoncarryingoutmarketresearchtodressformally?(Why?/Whynot?)Test2PartThree:CollaborativetaskanddiscussionA:Ithinkface-to-facequestionnaire,telephoningandinterviewarethemosteffectiveresearchmethods.Face-to-facequestionnaireisadirectwaytocollecttheinformation.Wedon'thavetoworryabouthowtocollectthequestionnaire.B:Yes,it'salsooneofthemosteffectiveways.Allthequestionsareonthepaper.Sotheinformationcollectedwillbecomprehensive.Ithinktelephoningisanothergoodmethod.Usingtelephonewillsavethecost.Andthesubjectswillberelaxed.Test2PartThree:CollaborativetaskanddiscussionA:Youhaveapointthere.InterviewisanothermethodI'lladopt.Wecanchoosetheintervieweesandclassifythem.Thusit'squicktoknowwhatkindofpeoplearethepotentialcustomers.B:I'mafraidIdon'tagreewithyou.It'sdifficulttochooseaproperplacefortheinterview.Andnotingdowntheinformationwillbetime-consuming.A:Maybeyouarefight.Howaboutdeliveringfreesampleswiththefeedbackform?B:ThatiswhatIamthinkingabout.Freesampleswillhelpcustomerstolearnmoreaboutourproduct.Sotheiropinionswillbevaluable.Test2PartThree:CollaborativetaskanddiscussionFollow-upquestions(1)Marketresearchisabasicassessmentaboutwhetheraproductwouldsurviveinthemarketandwhetheritwouldbeprofitable.(2)Therearemanymethodstopublicizeanewproduct.Forcosmetic,IthinkTVadvertisementisthebestchoice，becauseTVcoversawiderangeofaudience.Test2PartThree:Collaborativetaskanddiscussion(3)No.Iwouldn't.Youknow,youarenotsurewhetherthecosmeticisharmfultotheskin.Yes.Iwould.I'minterestedineverythingnew.(4)Costumertastescompany'sreputationinconsumers'mindandtheiropinionsonthecosmeticshouldbeincluded.(5)Ithinkitnecessarytodressformally.Theformaldresswillhelptoconvincethesubjects.