九江茶叶产业-SWOT-分析与发展对策探讨

SWOT李捷1,2,徐有明1,高飞3(1.,430070;2.,332000;3.,332000)采用SWOT方法分析九江茶叶产业中存在的优势劣势机会威胁,提出九江茶叶产业健康可持续发展的对策,包括优化茶叶区域布局,着力培植名优茶区和重点茶区;提高茶产业集中度,统一品牌,培育龙头企业;加大茶叶基地建设力度;建立生态观光示范园,培植乡村生态旅游项目;加快茶叶加工设施改造,推行清洁化生产;建立茶叶专门市场,健全营销体系;实施科技兴茶,提高产业整体素质;加快推进茶叶产业与茶文化的融合,营造产业发展氛围;加大政府扶持力度,保障茶产业可持续发展九江;茶叶产业;发展对策F326.12A0517-6611(2011)25-15692-03DiscussiononSWOTAnalysisofJiujiangTeaIndustryandItsDevelopmentStrategiesLIJieetal(CollegeofForestry,HuazhongAgriculturalUniversity,Wuhan,Hubei430070)AbstractSWOTwasutilizedtoanalyzethesuperiority,theinferiority,theopportunityandthethreatintheteaindustryofJiujiangandthoughttheteaindustrialdevelopmentofJiujiangshouldoptmiizethetearegionlayou,tcultivatefamoustearegionandkeyregion,miprovetheteaindustryconcentration,unitethebrand,developleadingenterprises,increasetheteabaseconstruction,establishtheecologicalsightseeingdemonstrationgarden,trainruraleco-tourismprojects,speedupteaprocessingfacilitymiprovemen,tmiplementcleanproduction,buildspe-cialteamarke,tmiprovethemarketingsystem,boostteaindustrythroughscientificandtechnologicaladvances,bettertheindustryoverallquality,speedupmergingteaindustrywithteaculture;increasegovernmentsupporttoensuresustainabledevelopmentofteaindustry.KeywordsJiujiang;Teaindustry;Developmentstrategies李捷(1981-),女,江西九江人,讲师,在读硕士,从事茶文化与茶叶产业方面的教学与研究工作,E-mai:[e-mail]2011-05-20,4,,,19078km2,,,,32m,,,/0,,SWOT,,12010,157,1,2,2,28,33649,3,17,31,4,33,94,+26,+4,++39QS9,10,4,ISO90002,GMP2854617hm2,408010hm2,711310hm2,679713hm2,87313hm2;535110,t1236.5,t23.1%;47034.5,2554010,5413%2SWOTSWOT12.12.1.1,16~18e,1260~1868h,1200~1700mm,;,,,2.1.2,,25%,1~2,1hm27500,()43117,11710d2010,711310hm2,83.2%2.1.356,;,8173,(),56;,1200,56:/,0,17/,0[1]2.1.4,,,,50~80,,2.1.5,20048,,,,,郑丹丹卢瑶,JournalofAnhuiAgr.iSc.i2011,39(25):15692-15694,156971SWOTFig.1SWOTanalysismatrixofJiujiangTeaIndustry,()2006()56,,153,,2.22.2.1,20105351t,,,,,2.2.2,157,,,,1~2,,,2005,20/0/02,,2.2.3,,,,,,,2.2.4,9,100~500t1,200t22.2.5,43,,,,,,,2.2.6,,,,,;,,,,,2.32.3.1,,200930.29,t7.052.3.220088%,200935%,101.71,t[2]2.3.32007,,1hm210500,1hm21500;20095656,,,,56,51569339卷25期李捷等九江茶叶产业SWOT分析与发展对策探讨6,/,,,,,0/11160,100,,1hm2,75002.42.4.1,,6,9333313hm2,80%,17,,,2.4.2,,,,2.4.3,,,33.1,14(),,:,,,7(),3.1.1:,,,,():,,,3.1.2:,,,/0;,,/0:,,,[3]3.1.3::,,,;,,3.1.4::,,,,3.2,,,/0/0/0,1,,,/+++0,/--0,3.32009,/0,,,;,,;,43,117,3.4,,3.5,,,,,,,3.6,/,0,,,;,,,,;,24h,;,,3.7,,,,,,;,,,,;4,,3.8,(下转第15697页)15694安徽农业科学2011,,,,3.2.3,,,,,[7]3.33.3.1,;,,,3.3.2,,,,;,,[8]3.3.3,,,,,,,,,3.4,,;,,,;,,[5-8],,,,,[1]陈晓枫.中国居民财产性收入理论与实践研究[D].福州:福建师范大学,2009.[2]曹淑华,宫能泉,马卫鹏.安徽省农村居民财产性收入研究[J].安徽农业科学,2011,39(14):8713-8715.[3]陕西省统计局.陕西农村居民收入情况分析[EB/OL].(2008-04-11)=144393.[4]王歧红.新时期农民财产性收入问题研究[D].长沙:湖南师范大学,2009.[5]郑斐斐.我国农村居民财产性收入研究[J].中共南京市委党校学报,2009(3):25-30.[6]王歧红,陈善步.农民财产性收入现状形成原因及对策分析[J].湖南财经高等专科学校学报,2008(2):33-35.[7]刘兆征.我国居民财产性收入分析及增加对策[J].经济问题探索,2009(7):34-40.[8]刘兆征.山西农民财产性收入问题研究[J].前进,2009(4):34-36.(上接第15694页),,,,/0,,,,/0,;,,3.9,,,;,;,,,,[1]郭玉洁.浅析宁红茶的盛衰[J].九江学院学报,2008(5):29-31.[2]封槐松,陈宗懋,林智,等.全球茶叶市场现状和展望)))参加联合国粮农组织政府间茶叶工作组第19届会议的报告[J].中国茶叶,2010(8):4-9.[3]修水县茶叶办.修水县茶产业/十二五0发展专项规划[EB/OL].h-ttp://卷25期任芳等陕西省农村居民财产性收入问题及对策