讲义三：创新与技术转让-fogliappt-Presen

ThestrategicmeaningofInnovation创新的战略意义TommasoFoglia–INNOVAS.p.A.Suzhou-China,17/03/20102TommasoFoglia（TommasoFoglia自我介绍）•M.Sc.Engineer,ElectricalEngineering–UniversityofBologna“AlmaMater”毕业于博洛尼亚大学，理科硕士，工程师，电气工程师•8yearsexperienceinInnovation,TechnologyTransferandR&Dprojectsmanagement(2002-todate)在创新、技术转移和研发项目管理方面有8年的工作经验（2002年-至今）•CoordinatorofEuropeanProjectssince2004从2004年开始担任欧盟项目的协调人Translation3•InnovationandTechnologytransferinthepractice在实践中实现技术创新与技术转移•HowtoformulatestrategiesforsuccessfultechnologyvalorisationforSMEs如何为中小企业构想出成功的技术策略•TTmodelsandcasesTT模型及案例•Howtodevelopabilitiestoturntechnologyintobusinessvalue如何发展将技术转化为商业价值的能力•Approach:practical,basedoncases,exercises,examples方法：实践，案例分析，练习，例子TranslationObjectivesoftheWorkshop研讨会的目标4EXPLORABIOTECHPioneeringNatureEXPLORABIOTECHPioneeringNaturePLANTAROMTRSOPTSENSORCertifiedResearchLaboratory(MUR)Research&DevelopmentTechnologyVenturesInnovationServicesITITITITUSLXBFRITITITITITITTNESMediaPharmaIT创新服务技术风险研究与开发具有认证资格的研究实验室5Whatisinnovation?什么是创新？Anytechnicalimprovementtothestatusquo(Product,Process)butalso…任何对现状（产品，工艺）的技术进步，且…Organization:innovationkeys组织机构:创新的关键(A.Read):–1.Managementsupportforaninnovativeculture管理层对创新文化的支持–2.Customer/marketfocus客户/市场关注点–3.Communication/networking通讯/网络–4.HRstrategiesthatemphasizeinnovation强调创新的人力资源策略–5.Teamstructures团队结构–7.Leadership,creativedevelopment,strategicposture,flexiblestructures,continuousimprovement,andtechnologyadoption.领导力，创造力的开发、战略姿态、灵活的结构、持续的发展和技术的采用TranslationInnovation-Thetechnicalmeaning创新—技术含义6Whatarethestrategicobjectivesandgoalsofinnovation?创新的战略目标是什么？•Anysolution/project/undertakingaimedatincreasingvalueforthebusinessorganization所有解决方案/项目/任务都以增加商业组织价值为目的•Thelesssuccessfulcompaniestakeaconventionalapproach:stayingaheadofthecompetition.不太成功的企业采用一种常规的方法：在竞争中保持领先•Thehigh-growthcompaniesseektomaketheircompetitorsirrelevantthroughastrategiclogiccalledvalueinnovation.高速发展的企业通过一种称作价值创新的战略逻辑使他们的竞争对手排除在价值竞争之外TranslationInnovation-Thestrategicmeaning创新—战略意义7Whatarethestrategicobjectivesandgoalsofinnovation?/2Youmustexamineradicallywhatconstitutesrealvalueforcustomersbyaskingfundamentalquestions:whatvalueofferingneedtobeintroducedorincreasedtomeetcustomerneeds?whatvalueofferingscanbereducedoreliminated,becausetheydonotconstituterealvalueforcustomers你必须通过问一些基本问题来彻底检查什么是组成消费者真正价值的实惠：如，为了迎合消费者的需求，需引入或增加哪些方面的价值实惠？需减小或消除哪些对消费者不构成真正的价值实惠？Themanwhowillusehisskillandconstructiveimaginationtoseehowmuchhecangiveforadollar,insteadofhowlittlehecangiveforadollar,isboundtosucceed.–HenryFord•肯全力发挥自己的技能和想象力，并尽最大的努力去工作，而不是能少做就少做的人，必然成功。--亨利·福特TranslationInnovation-Thestrategicmeaning8•Innovationisriskybutnecessarytoimprovecompetitiveness创新有风险，但要提高竞争必须要创新•Innovationisnotforeveryone并不是人人都可以创新•InnovationisnotnecessarylinkedtoTechnology创新和技术没有必然的联系•TranslationImplications启示9•Innovationrequires:创新所需的条件：–Acleardefinitionofneedsandvaluegeneratedtocostumers对客户的需求和价值取向有一个明确的定义–Asoundfinancialscheme:Innovationisexpensive健全的财务计划：创新需要大量资金–Anetworkofcontacts:Innovationisconfrontation联系网络：创新就是竞争–Aconstantknowledgemonitoringandupdate持续的知识储备和更新•TranslationImplications启示10Becausetheworldischanging(fast)因为世界变化很快•NanotechnologiesandBiotechprospects纳米技术和生物技术前景Zyvez:tools,instrumentation,andapplicationstoservethesemiconductorandadvancedresearchmarkets.Foundedin1997,Zyvexwasthefirstmolecularnanotechnologycompany.Zyvex：工具，仪器以及服务于半导体和高级研究市场的应用。Zyvex公司成立于1997年，是世界上第一个分子级纳米技术公司。TranslationInnovation-Why?为什么要创新？11Becausetheoldtricksdon’tworkanymoreTranslation因为老生常谈已经没有作用了Innovation-Why?•NUOVAFIMA意大利新菲马•DERBY德比12It’sabigmistakesayingthatchangemustoriginatefromthetop说变革必须来源于上层领导是一个很大的错误TranslationInnovation-Why?SILMET:howtodealwiththeinternalresistancetochangeSILMET：如何处理内部对变革的抵制Translation13•ThePatentingprocess专利申请程序•ThePatentgrantingexplosion专利授予的激增•ThePatentlitigationexplosion专利诉讼的激增•PatentingandInnovation专利和创新TranslationInnovation–Whypatenting?创新——为什么要申请专利14•Gillette,48PatentsinaRazor吉列（剃须刀品牌）,有48项专利•Value?价值？•Fivetimesasmanyrazorbladesasanyoneelse比其他剃须刀片专利的5倍还多TranslationInnovation-WhyPatenting?创新——为什么要申请专利15SegnaliOggettivitàCodificaStrutturazione&definizioneConcettualizzazione&generalizzazioneProblemSolvingApplicazioneCodificaStrutturazione&definizioneConcettualizzazione&generalizzazioneProblemSolvingApplicazioneDatiDatiInformazioneInformazioneConoscenzaConoscenzaAzioneSaggezzaSoggettivitàSegnaliOggettivitàCodificaStrutturazione&definizioneConcettualizzazione&generalizzazioneProblemSolvingApplicazioneCodificaStrutturazione&definizioneConcettualizzazione&generalizzazioneProblemSolvingApplicazioneDatiDatiInformazioneInformazioneConoscenzaConoscenzaAzioneSaggezzaSoggettivitàSignalsObjectivityCodification&&ProblemSolvingCoStructuring&DefinitionConceptualisation&GeneralisationProblemSolvingApplicationDatiDataInformazioneInformationConoscenzaKnow-howActionWisdomSubjectivity•(,•Brainstorming••Creativity•Individual(lateralthought,Analogic)•Group••NetworkInnovationasprocesstoconsolidateknow-howTranslation创新秘诀需要巩固Researcherapproach研究者的方法信号数据信息秘诀行动智慧客观性主观性结构&定义概念&概