专题7-阅读理解——广告应用文

试卷第1页，总10页资料正文内容开始专题7阅读理解——广告应用文方法与技巧广告类阅读题内容主要涉及的是与人们生活息息相关的信息，如产品宣传、服务介绍、招生招聘等。广告应用文的特点：标题醒目，重点突出，条理清楚。广告类阅读材料的用词有以下“三多”特点：一是人名、地名、专有名词多；二是生词多；三是缩略词、省略句多。命题形式：广告类阅读是近几年高考英语阅读理解最常考的题材，在阅读理解的选材中占有很大的比重命题者的目的是要考查考生提取信息和处理信息的能力，所以命题的题型多是以获取信息为主的细节理解题。解题技巧：解答此类试题，可以从以下几个方面着手考虑：一般来说，广告信息类阅读文章的内容丰富，如产品广告、招聘广告、风景名胜介绍、房房屋出租、招生广告、演出广告、节目介绍等。广告类阅读理解的突出特点是题干长、信息量丰富，所以该文体通常以细节理解题为主要题型；命题所涉及的信息往往具有位置分散、覆盖面广等特点。在解决广告类阅读文章的细节解题时，考生要能迅速捕捉和解题相关的有效信息，通过分析、比较、归纳和推理等手段选出正确答案，排除不符合题意和文意的选项。根据广告类阅读文章信息量大的特点，考生可以先浏览文章后面的问题，然后带着问题看文章，这样，在阅读过程中可以大胆忽略和解题无关的信息，快速抓住有效信息，以达到正确解题的目的。广告应用文阅读是高考阅读理解中难度最低的一种题型，这是必须得满分的试题。对待这种题一定要稳扎稳打，力争得满分。体验高考1.[2017·北京卷]Inspiringyoungminds!TOKNOWMagazineisabighitintheworldofchildren’spublishing,bringingauniquecombinationofchallengingideasandgoodfuntoyoungfanseverymonth.WhatissospecialaboutTOKNOWmagazine?Well,ithasnoadsorpromotionsinside—insteaditisjam-packedwithseriousideas.TOKNOWmakescomplexideasattractiveandaccessibletochildren,whocanbecomeWhat’sinside?Everymonththemagazineintroducesafreshnewtopicwitharticles,experimentsandcreativethingstomake—themagazinealsoexploresphilosophyandwellbeingtomakesureyoungreadershaveabalancedtakeon试卷第2页，总10页involvedinadvancedconceptsandevenphilosophy（哲学）—andtheywillsoondiscoverthatTOKNOWfeelsmorelikeaclubthanjustamagazine.life.Soundstoogoodtobetrue?Takealookonline—evidenceshowsthatthousandsofteachersandparentsknowagoodthingwhentheyseeitandrecommendTOKNOWtotheirfriends.HappyBirthdayAllYear!Whatcouldbemorefunthanagiftthatkeepscomingthroughtheletterboxeverymonth?Thefirstmagazinewithyourgiftmessagewillarriveintimeforthespecialday.SUBSCRIBENOWAnnualSubscriptionEurope£55RestofWorld£65AnnualSubscriptionwithGiftPackIncludesaMammothMap,aPassportPuzzleBooklet,andSubscriptionEurope£60RestofWorld£70RefundPolicy—thesubscriptioncanbecancelledwithin28daysandyoucangetyourmoneyback.1．WhyisTOKNOWaspecialmagazine?A．Itentertainsyoungparents.B．Itprovidesseriousadvertisements.C．Itpublishespopularsciencefictions.D．Itcombinesfunwithcomplexconcepts.2．WhatdoesTOKNOWofferitsreaders?A．Onlinecourses.B．Articlesonnewtopics.C．Lecturesonabalancedlife.D．Reportsonscientificdiscoveries.3．Howmuchshouldyoupayifyoumakea12-mouthsubscriptiontoTOKNOWwithgiftpackfromChina?A．£55.B．£60.C．£65.D．£70.4．SubscribersofTOKNOWwouldget.A．freebirthdaypresentsB．fullrefundwithin28daysC．membershipoftheTOKNOWclubD．chancestomeettheexpertsinperson2.[2017·江苏卷]ACHRONOLOGICA——TheUnbelievableYearsthatDefinedHistoryDIDYOUKNOW…In105ADpaperwasinventedinChina?WhenColumbusdiscoveredtheNewWorld?TheBritishMuseumopenedin1759?试卷第3页，总10页CHRONOLOGICAisafascinatingjourneythroughtime,fromthefoundationofRometothecreationoftheInternet.Alongthewayaretalesofkingsandqueens,hotairballoons…andmonkeysinspace.Travelthrough100ofthemostunbelievableyearsinworldhistoryandlearnwhybeingaRomanEmperorwasn’talwaysasgoodasitsounds,howtheHundredYears’Wardidn’tactuallylastfor100yearsandwhySpencerPercevalholdsaratherunfortunaterecord.CHRONOLOGICAisaninformativeandentertainingtourintohistory,beautifullyillustratedandfullofunbelievablefacts.WhileCHRONOLOGICAtellsthestoriesoffamouspeopleinhistorysuchasThomasEdisonandAlexandertheGreat,thisbookalsogivesanaccountofthelivesoflesser-knownindividualsincludingtheexplorerMungoParkandsculptorGutzonBorglum.Thiscompletebutbriefhistoricalcollectioniscertaintoentertainreadersyoungandold,andguaranteedtopresenteventhebiggesthistoryloverwithsomethingnew!5．WhatisCHRONOLOGICAaccordingtothetext?A．Abiography.B．Atravelguide.C．Ahistorybook.D．Asciencefiction.6．HowdoesthewriterrecommendCHRONOLOGICAtoreaders?A．Bygivingdetailsofitscollection.B．Byintroducingsomeofitscontents.C．Bytellingstoriesatthebeginning.D．Bycomparingitwithotherbooks.3.[2017·全国卷Ⅰ]APacificScienceCenterGuide◆VisitPacificScienceCenter’sStoreDon’tforgettostopbyPacificScienceCenter’sStorewhileyouareheretopickupawonderfulscienceactivityorsouvenirtorememberyourvisit.Thestoreislocated(位于)upstairsinBuilding3rightnexttotheLasterDome.◆HungryOurexhibitswillfeedyourmindbutwhataboutyourbody?Ourcaféoffersacompletemenuoflunchandsnackoptions,inadditiontoseasonalspecials.ThecaféislocatedupstairsinBuilding1andisopendailyuntilonehourbeforePacificScienceCentercloses.◆RentalInformationLockersareavailabletostoreanybelongingsduringyourvisit.ThelockersarelocatedinBuilding1neartheInformationDeskandinBuilding3.PushchairsandwheelchairsareavailabletorentattheInformationDeskandDennyWayentrance.IDrequired.◆SupportPacificScienceCenterSince1962PacificScienceCenterhasbeeninspiringapassion(热情)fordiscoveryandlifelonglearninginscience,mathandtechnology.TodayPacificScienceCenterservesmorethan1.3millionpeopleayearandbeingsinquiry-basedscienceeducationtoclassroomsandcommunityeventsalloverWashingtonState.It’sanamazingaccomplishmentandonewecannotachievewithoutgeneroussupportfromindividuals,corporations,andothersocialorganizations.Wishpacificorganzier.orgtofindvariouswaysyoucansupportPacificScienceCenter.7．WherecanyoubuyasouveniratPacificScienceCenter?A．InBuilding1.B．InBuilding3.C．AtthelastDome.D．AttheDennyWayentrance.