4.亿邦动力网-如何通过EDM使用户价值最大化(灵动)

第七届中国网上零售年会不一样的阅读扫描二维码或搜索iebrun如何通过EDM使用户价值最大化内容如何收集列表如何发送邮件关于灵动创新333311112222如何收集高相关性的列表Listgrowthtactics—targetedaudience1Customerlists1Customerlists1Customerlists1Customerlists2Prospectlists2Prospectlists2Prospectlists2Prospectlists1CustomerlistsCurrentcustomersarethemostimportante-mailaddressestocollectthanprospects.They‘llbemorereceptivetoyourcommunicationsandlikelytorespond,sincethey’refamiliarwithyourcompanyanditsproducts.2ProspectLists•Websitevisitor•Socialmediafans•Offline/onlineeventdrivenbackintotheconversionfunnelatalatertimebymoremarketingspend.OfflineAdvertisingOnlineAdvertisingDriveconsumersanonymouslyintoa“conversionfunnelTargetedSearchTraditional,acquisition-orientedmarketingcampaignsLowconversionRateEmailLowcostHighconversionRateTheMostLoyalCustomeristheEmailSubscriberTheProblemwithofferingagreatprizeforsignupsSubscriberswhosemotivationwillbetowinaprize,ratherthanbuildtherelationshipwithyourcompanyorlearnusefulinformationoryourproducts.YourpromotiongetspostedtoanotherWebsiteofcontestopportunists”Apercentageofyournewsubscribersmaywellbecomeinactiveoncethecontestends.DeterminewhethertheliftinsignupsduetoanincentiveisworthitQualityQuantityyou'llluretherightkindofentrantwhenyouawardyourownproductorservice.Value-addedcontentwilllikelygetahigherqualityopt-inlist,becausetheuserisgenuinelyinterestedinyourcommunicationsandnotsimplysigningupforafreeprize.PersuasiveLandingPagePersuasiveLandingPagePersuasiveLandingPagePersuasiveLandingPageDoyouprovidecompellingreasonsforregistration?Doyouprovidecompellingreasonsforregistration?Doyouprovidecompellingreasonsforregistration?Doyouprovidecompellingreasonsforregistration?Youneedtopaintaclearpictureoftherealvalue.Youneedtopaintaclearpictureoftherealvalue.Youneedtopaintaclearpictureoftherealvalue.Youneedtopaintaclearpictureoftherealvalue.Doyouasktoomanyquestions?Doyouasktoomanyquestions?Doyouasktoomanyquestions?Doyouasktoomanyquestions?ClearlyexplainwhatfrequencyandtypeofcontentrecipientscanexpectAllowthemtopreviewasamplecommunicationbeforetheyenroll.TheformEDMExclusiveOfferEmailContentValueaddedinformationNewoffersPrice-offpromotionsMorespecializedandinnovativeproductsandservicesSocialMediaRegistrationAPIMinimalInformationAskedListQualityOtherpersonalinformationFollowOptionSocialSharingWhitelistingReminderDoubleorSingle?Inputsomethingtogetwhattheyneed.putotherpeoples’emailaddressesHighbouncerateSpamcomplainrateSpamtrapsPoorrelevancyIgnoreyouremailsEasyBiglistAvoidInvalidEmailAddressesIncreaseopensbyusingsocialchannelstoalertyourcommunitiesofupcomingemailswithnews,promos,oroffers.PosttoyourcommunitiesaboutupcomingeventswithlanguagelikeWatchyourinboxforaspecialoffercomingjusttooursubscribers.EmailMarketing&SocialMediaConversely,useemailtopreviewcertainupcomingsocialevents-encouraginglistmemberstobecomefansorfollowers,iftheyarenotalready.offlineopportunitiestodrivepeopleonline:如何发送高相关性的内容触发邮件相关性商品评价邀请邮件：推荐相关性高的产品触发邮件相关性到货通知邮件评价后如果能发送一封感谢邮件，用户体验会更好。会员升级提醒•升级后的优惠措施•交叉销售产品优惠券到期提醒•增加销售•良好的用户体验用户激活与唤醒给予用户一定的激励（如，购物折扣、VIP特权、免运费、购物卡等）是唤醒不活跃用户的常用策略。北京灵动创新信息技术有限公司北京灵动创新信息技术有限公司（灵动创新Unimarketing）成立于2006年初，专注于邮件营销领域，是中国最早提出并坚持许可式邮件营销的服务商。灵动创新致力于帮助企业和机构，通过数字新媒体与其客户、会员开展有效的营销互动。领领领领先先先先•中国本土最早提供并坚持许可式Email营销的服务商先先先先进进进进安安安安全全全全专专专专业业业业专专专专注注注注全方位全方位全方位全方位•五年的积累，打造出国内最先进的Email营销平台•提供完整的Email营销服务体系，关注Email营销的各个环节•从系统的运维与管理流程上充分保障客户数据的安全•为客户提供最稳定的发送服务与送达保障•专注Email营销领域，不提供任何与客户数据相关的服务关于灵动创新成功案例余辉电话：[phone]热线电话：400-898-0118E-Mail：[e-mail]邮编：100085地址：北京市海淀区上地十街辉煌国际大厦1号楼507