产品设计创新的概念与实践

DesignElite產品設計創新的概念與實踐InnovativeProductDesignConcept&ImplementationJames,Jan-Nan,ChenAssociateProfessorIndustrialDesignDepartmentChaoYangUniversityofTechnologyDesignElite1,WhatisDesign?2,HumanCenteredDesignStrategy3,DesignThinkingProcess4,GoodDesignBenchmark5,EvolutionofDesignTools6.NewDesignTrendsDesignEliteWhatisDesign?DesignEliteDesignisproblemsolvingprocess設計是解決問題的過程Designneedsparticipation設計講求參與Designmeanscreativity設計即創造力Designcanbetrained設計能予訓練Designlearnsfromliving設計源於生活DesignElite•創造生活便利與提升生活品質是設計行為的目的，設計---統合藝術、科技與行銷，是一種跨專業領域，凝聚知識與經驗的統合工程，其形於外的是增進產品（或標的物）的價值，然其內在卻是文化傳承的精髓呈現。陳建男中華民國工業設計協會理事長2002/10/15DesignEliteHumanCenteredDesignStrategyDesignEliteEliteDesignPursueUserCenteredDesignDesignValueAddedAppearanceCreativityEnhancedSolutionPricePromotionPlaceProductPeopleDesignEliteDesignThinkingProcessDesignElite•設計師的三項訓練觀察力Observe思考力Think執行力ExecuteDesignElite•設計的三項要素比例Proportion造型Form細節DetailDesignEliteProductFunctionUserEnvironmentWhichWhenWhyWhoWhatWhere市場定位使用時機策略動機DesignEliteGoodDesignBenchmarkGoodDesign－設計的價值1.創新Innovation2.實用Usefulness3.美觀Aesthetics4.自訴SpeakItself5.誠實Honesty6.耐用Durability7.細節Details8.環保RespectEnvironment9.少即是多lessismore10.謙虛Unobtrusive百靈公司(Braun)執行總裁迪特-蘭姆斯(DieterRams)消費趨勢的改變理性消費需求感性消費需求輕薄短小•創意遊戲性美觀人性化•精緻價值感實用感動性創遊美人平島廉久著遠流出版DesignEliteiFDesignAward-GermanyDesignQualityWorkmanshipChoiceofMaterialsDegreeofInnovationEnvironmentalFriendlinessFunctionalityErgonomicsVisualizationofUseSafetyBrandValue&BrandingDesignEliteRedDotDesignAward-GermanyDesignInnovationAestheticsMarketingValueFunctionalityErgonomicsEnvironmentalFriendlinessDesignEliteGoodDesignMark-JapanIsitagooddesign?Isitasuperiordesign?Isitadesignthatbreaksnewgroundforthefuture?DesignEliteIDEA-IndustrialDesignExcellenceAward-USATheIDEA2006JudgingCriteria:Innovation:howisthedesignnewandunique?Aesthetics:howdoestheappearanceenhancetheproduct?User:howdoesthedesignsolutionbenefittheuser?Environment:howistheprojectenvironmentallyresponsible?Business:howdidthedesignimprovetheclient'sbusiness?DesignEliteEvolutionofDesignToolsDesignEliteNewDesignTrendsDesignElite•環保與節能的綠色設計•多元化的分眾市場•概念性的產品開發策略•高度競爭的產業生態設計創意機會：TheExperienceofOXOSamFarber’sPainDavinStowell’sSolution設計創意機會：TheExperienceofOXO設計創意機會：TheExperienceofOXODesignElite“Youseethingsandyousay‘Why?’.ButadesignerdreamsthingsthatNeverwereandsay‘Whynot!’.GeorgeBernardShaw,modifiedbyDickPowell