广告策划家--广告流程--企划与调查（PDF 110页）(2)

来自·EXPANSION11·1911来自“”1936272527”1971FORTUNE“”1200100”来自”194812345来自”来自中国最大的资料库下载·1959815198510001954“”来自……12345——·863000·95195510——来自··50——AE来自“”1959100”“——”10BTA来自——来自——“”18”600”195550来自···BBDOBBDOBBDO“BBDO”·8BBDO“”35来自“”“………1972510···来自”Hardworkneverkilledaman”来自“”来自“MADISIONMADISION19866·751819821011——·AlbertLasker·StanleyResor·RaymondRubita·LeoBurnett·ClaudeHopkins·Bullberback来自中国最大的资料库下载·AlbertLasker1880—1952·18·20·441918··6517100··15··KOTEX‘’7——来自···959“”·15·RCALuckyStrike50971825300501100101942“”·10··StanleyResor1879—1962·来自··5000Camel20100”···Luk20来自·RaymondRubica1892—1978···1591224·1919——“”“”··30来自中国最大的资料库下载·······1946MsCall’s1974“”AE“”5221·45·40····来自—1971··1935602040·Ain’t“”·“Ain’t·1“”2“”3“”来自中国最大的资料库下载·36··ClaudeC·Hopkins1867—1932·1741··185000·18来自··5“”·BillBernback1911—1982·6Weintraud·来自中国最大的资料库下载··1200··10Anti—Goldweater“”VolkswagenAvis80“来自——ThoughtPolice124‘’1984“1984””SteveJobs10001970RegisMckennaInc3010“”RandomAccessMemoryRAM195130——8000“”50“”来自“”·860806004004519568060001C6来自——1982198110050019841242500124·24·20·30001375来自——“”198080198225来自“”5——来自”198361983MISMISMISIBMMISIBMIBMIBM来自“IBM”IBM”19834E”198230198370IBM10002500来自“”IBMIBMIBM“PC”PCIBMPCPCPC——IBMIBMIBMPC1004000来自中国最大的资料库下载··WillamBernbachDDBDoyleDaceBernbach·来自·whatToSayHowToSay来自中国最大的资料库下载·JamesEebbYoungATechBniqueForProducingIdearsFirstPubishedin1960HowToBecomeAnAdBvertisingManFinstPubishingin1963TheDiaryofAnAdmanFinstPubishedin1990“”188612“18”GeneralKnowledge“”SpecializedKnowledge·19731974“”AdvertisingHallofFame·90KnowledgeofPrioositionsKnowledgeofMarketsKnowledgeofMessagesKnowledgeofCarriersofMessagesKnowledgeofTradeChannelsKnowledgeofHowAdwertisingWorksKnowledgeofSpecificSituation来自中国最大的资料库下载·ByFamilisrizingByRemaindingBySpreadingNews“”“”ByOvercomingInterties——“”ByAddingAValueNotIntoProduct“”“”·1954·MarionHorperKK·RussJohnsomMPMarschalkPrattAdvertisi“1911StandandOilCompanyESSO”MP·HarryMarschalkESSOEXXON来自”MP”InterpublicGroupofCosInterpublicOgliogMatherSeatchiSeatchiWPPOmnicom“”19891WPPGroup2SaatchiSaatchi3InterpulicGroup4OmnicomGroup5FCBPublicis6Eurocom7WCRSGroup8LoweGroup9BLKE10LopexWHOLEEGG“”——来自——“”·RaymendRubicam198010“”“”WholeEggPhilosophy“”OgiloyMatherAdverBtising“”“”YR”YRTravellingCreativeWorkshop“”MagicLanter“”Netwoerkingagency“”Mega—agency……来自··RobertStoneSuccessfulDirectMarketingMethodsCBYRobertStoneFourthEdiBtionRubishedin1988SuccessfulTelemarketingCBYBobRobertStoneJohnWymanRublishedin1986来自“”Hudson1978“”“”WHATHOWNEWEST”PriceShippingandHandingUnitofSale来自·1987——MaximarketingTheNewDirectioninPromotionAdvertisingMarketingStrectrgyCByStanRappThomasLCollins19871990——TheGreatMarketingTurnaroundTheAgeoftheIndividual—andHowtoProfitfromitCByStanRappThomasLCollins1990··MaximarketingTheGreatMarketingTurnaround198919901990来自··90MaximizedMediaMaximizedAcBcountabilityMaximizedAwarenessMaximizedActivationInquuiryAdvenBtidintMaximizedSysnergyMaximizedLinkagesMaximizedDistribution来自··RobortRVpdegraff——191619804来自中国最大的资料库下载·NewEnglandOswaldAdwetisBingAgencyTheCaliforniaPeachCanner’sAssociationGoldenBrownCakeMonarchHatCompanyPaper—MillofPresidentMerritt·FireTestsofObuiousness“”FireGreativeApproachestotheObwious·Andthentherewaslight——”“”··来自“Wetryharder”AvisSonyWalkman3MVSOP”1991VSOPVSOP“”OK·来自中国最大的资料库下载·ErnestGStart·PerdueChicken“”·25MarigoldPetals来自····ScaliMccabeSloves1976351938“”partyAnimal15AgainstGravity“”1954MBA·Cha