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OnlineshoppingSpeaker:GuoChaoMajor:phytology2020/4/161.Whatisit?2.Goodscanbeboughtthroughit3.FamousE-shopinChina4.Advantageofshoppingonline5.Disadvantageofshoppingonline6.ProblemsexistinChina&recommendations7.FutureperspectiveOnlineshopping1.Whatisonlineshopping?Itisanewshoppingstyleinthee-era,wecanlookforwhateveritemswewantandpayonlineonlybyclickingthemousewithoutgoingoutofhomeandacoupleofdayslater,thegoodswebuyonlinewillbedeliveredatourfrontdoor.2.WhatgoodscanbeboughtthroughInternet?Actualy,throughourstudy,wecanfindalmosteverythingweneedonshoppingwebsite.Hereisanonlineshoppingdirectorycanconfirmthisviewpoint.艺术收藏美妆、香水服饰、鞋子汽车书籍杂志电脑OnlineShoppingDirectory玩具游戏宠物办公用品旅行运动户外购物商场音像影视婚礼母婴用品厨房美食室内庭院健康养生奢侈品珠宝手表鲜花礼品电器It’smaybethemostfamousE-shopinChina.Inmanypeople'smind,Taobaoistheirfirstchoiceforonlineshopping.DangdangisthelargestonlinebookstoreinChina.Ithasallkindsofbooksandthepriceislowercomparedwiththebookstore.3.SomefamousE-shopinchinaVANCLhasbecomethemainchoiceofnetizenstobuyclothingaccessories.Jingdongisknownforfullrangeofelectronicgoodsandthepriceisattractive.4.1ConvenienceAlmosteverythingyouwantcanbepurchasedonline.Besides,insteadofgoingshoppingoutdoors,youcanjustcomfortablysitinfrontofyourcomputerandscanwebpages,whichcertainlysavesyourtimeandenergy.4.2ThecheaperpriceThisisbecauseonlineshoppingmallsimplifythesalesofintermediatelinks,andsavestorerent,laborcostsandsoon.Lowpriceshavegreattemptationforconsumers.4.Advantageofshoppingonline4.3NopressuretobuyThroughourstudy,onereasonconsumerslikeshoppingonlineistheyarefreedfromthepressuretobuyfromthesalesmanandcanspendmoretimetomakewisedecisions.4.4SaveresourcesOnlineshoppingcansavebothhumanresourceandspaceresource,whichhelpsellerssavefundandconsumergetatrractiveprice,isawin-winbusiness.2020/4/164.5Allowconsumerstocompareproduct'spriceandfeaturesByusingthegoods-searchingengineonthewebsite,consumerscancompareproduct'spriceandfeaturemoreeasily,whichisefficientandeffectivetohelpconsumersmakeabetterdecision.5.1LosttheenjoymentofshoppingoutsideManypeoplethinkshoppingoutsidewithothersisagoodwaytomakesocialconnectionsandtheyseeitastheirenjoyment.Whenpeopleshoppingonlinerespectively,theenjoymentlost.5.2Goodscan'tbetouchedThroughourstudy,manyconsumershavereceivedtheproductsdidn'tinaccordancewithwhattheyhaveexpected.forexample,consumerscan'ttryonaclothingbeforebuyingitonline,soitwouldbeveryinconvenientifthesizedidnotfittheperson.5.Disadvantageofshoppingonline5.3PrivacyandsecurityissuesOurstudyfoundthatprivacyandsecuritywerethetoptwoconcernsofcustomers.Manypeopleworryaboutthattheiraccountsarestolen,orprivacyiscompromised.Infact,thesethingsoftenhappen.2020/4/165.4IrrationalconsumptionThroughourstudy,peoplelikeshoppingonlinetendtospendmoremoneycomparedwiththeordinarypeople,butdidnotawareofit.So,perhapstheveryattractivepricemakesbuyersirrational.6.1ProblemsAlthoughonlineshoppingisbecomingmorepopularinChina,therearestillmanyproblemsasfollows:1)ImbalanceofregionaldevelopmentAccordingtotheCNNIC(ChinaInternetNetworkInformationCenter)report,ThenetizensinBeijing,ShanghaiandGuangdongaccountedfor18%ofthecountry.Onlineshoppingconcentratedintheeasterncoastalareasanddevelopedcities.6.TheproblemsinChinaandrecommendations2)InadequatepoliciesandregulationsInchina,theregulationsaboutonlineshoppingsecurityarestillunsatisfactoryandthethereisalmostnorelevantpolicytoensurethesecurityofonlineshopping.6.2RecommendationForthehealthydevelopmentofonlineshopping,Wehaveafewsuggestions.1)ImprovethelogisticssystemTheimportanceofcommoditydistributionhasbeenwidelyrecognitionandattention.Thetransportenterprisesneedtointegrateandoptimizetheallocationofresourcestosolveproblemsinthedeliveryofgoods.2)StrengthenthesecurityofwebsiteandpaymentWeshouldstrengthenthesecurityofe-commercewebsiteandconstructonlinepaymentsecuritysolutions,includingencryption,firewalltechnology,authenticationtechnologyandsoon.3)PerfectthecreditsystemOurcountry'screditsystemisimperfect,thisrestrictstheonlineshoppingactivities.Itisurgenttoestablishperfectbusinessandpersonalcreditsystem,whichlimitthosebadcreditinvolvedinandprovideareliablebasisforvirtualtransaction.Statisticsshowsthatonly27%ofchineseshoppingonline.YouknowinAmerica,thepercentageis97%,thesameasinJapanandSouthKorea.Inouropinion,onlineshoppingisanuniversetrend,anditwillsoonbecomethemainchannelforpeopleshopping.But,westillhavealongwaytogobothinimprovingtheonlineshoppingcreditandinstrengtheningtherelevantlawsandregulations,andfinallygiveconsumersasafeandhappyonlineshoppingenvironment.7.ThefutureperspectiveofonlineshoppinginChina2020/4/16
本文标题:online-shopping
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