基于技术创新的媒介产品创新及其扩散研究

湖南大学硕士学位论文基于技术创新的媒介产品创新及其扩散研究姓名：张静申请学位级别：硕士专业：传播学指导教师：彭祝斌20070430IISIIIAbstractBasedonthetechnologicalinnovationmediumproductinnovationandtheproliferationresearchisspeciallyunderthemediuminnovationbackgroundproposesandthemediumtechnologicaldevelopmententersthedigitizedtime.Inviewofthefactthatthestudiesregardingontechnologicalinnovationandthemediumproductinnovationtheoreticalliteratureextremelysmallatpresent,thefocalpointwhichthisarticlewillstudyconcentratesinthetechnologicalinnovationtothemediumproductinnovationinfluencein,emphasizedwillconductthethoroughresearchfromthetechnologyandthemarkettwodimensions.Ontheonehandfromtechnicaldimensiondiscussiontechnologicalinnovationtomediumproductinnovationformationfunction,technologicalinnovationtendencyregardingmediumproductinnovationtendencyinfluence,mediumorganizationinnovationpatternandevolutionrule;Ontheotherhandfrommarketdimensiondiscussionmediumproductinnovationproliferationpattern.Isforthepurposeofcausingthemediumorganizationfromtheproductangle,thetechnicalintroductionproductinnovationandintheproliferationprocess,fundamentallypromotesthemediumorganizationthecompetitivepower.Theresearchconclusionindicatedthat,(1)presentstheglobalization,thetimebasedonthetechnicalinnovationproductinnovationreduceswiththetechnologyintegratesthreeimportanttendencies.(2)Themediumorganizationinnovationpatternisonekindactuatesfromtheinnovationtotheinnovationprocesstoarrivetheinnovationproductproductagainthelinermodel.(3)Themediumproductinnovationevolutionaryprocessmayusetheproductperformancecharacteristicthechangetodescribe,mediumproductperformancecharacteristicpassesasnecessaryhasthesimilarScurvechange.(4)Themediumorganizationoftenmaythroughpourintothetechnologytodevelopthenewproduct,thewaywhichthetechnologypoursintomaybethetechnologytiesup,alsomaybebreaksthetechnicaluse.(5)Anitemofsuccessfulmediumproductinnovationmustrelyonthesuccessfulinnovationproliferation.Theinnovationproliferationspeedandthepotentialacceptancequantityjudgesthemediumproductinnovationwhetherfinallysucceedsimportanttarget.IVKeyWords:Mediumproductinnovation;Technicalinnovation;Innovationpattern;Innovationcurve;InnovationproliferationVII2.1102.2RSS112.3142.4NewspaperDirect152.5163.1233.2243.3253.4263.5274.1314.2S334.333I1______2111.120063262005(J.Schumpeter)1912(creativedestruction)”()200073()200112004285199813-141999112003294()=4172&peple=422002-12-2020056200112120021151.41.2002520002892003183-184200284-85200225962.3.?722.12.1.12.1.21.DavidJ·Teece“CapturingValuefromTechnologicalInnovation:Integration,StrategicPartnering,andLicensingDecisions,”Interfaces,1988,Vo1.18,pp.46-61.8DV2.CALLCENTERCBSCBSCSBCBSCSB2006://://wznews.66wz.com2007-04-0811RSSRSSRSSRSSRSSRSSRSSPushRSSRSS(Blog)2.2RSSRSS2006(2)22122.WINDOWS2.1.413300040002.22.2.11.(9)3815Newspaper-on-demandNewspaperDirect2005PEPC2.4NewspaperDirect3.WEB1.0WEB2.0WEB1.0QQMSNRSS2006913-1616WEB1.04.2.2.21.2.5172.2.3V.K.Narayanan..20021351819801950”2.3.12.3.21.198118191907291940102.2.3.31.20IPTVDRM52.3.IPTVIPMulticastIPIPIPIPIPIPStreamingMedia/IPTVNetTVSTBDRMIPTVIPTVDRMDRMIPTV2006222179-2181212233.13.1.11.12802.2005(11)6623BBSGoogleIPTV3.1BBS243.1.23.21.2.3.()VK200269254.3.1.363.326CPU,3.43.227SSSS3.5S3.4S2006938S28SS3.320802120902000200220060.1293.3.13.3.2S303144.1T-M4.1(T-M)T-M(NEWSML)4.HDTV5.4.4.21.2.3.4.200491337381.2.3.S4.5.S,391[M]2002112[M]20031053199834-364[M]20022595[M]200566[M]200284-85720002898[M]20055-79[M]19999-8010[M]20042511[M]20044312[M]20042513[M]20031714[M]200045-4615[M]200216516[M]199813-1417[M]20032918[M]2001519[M]20041720[M]200245-4721[M]20026522[M]19991123[M]200067-6924()[M]200122-2525[M]200015426(16)[M]199978-8027RobertGPicard[M]19945628[M]2001211-21429[M]2001254030F[M]200216-1831.:[M]200428532[M]19818933VK[M]20026934RSS[J]2006(2)2235[J]2003(3)183-18436[J]2006(9)3837[J]2006(9)13-1638IPTV[J]2006(22)2179-218139[J]2005(11)6640[J]2006(9)3841[J]2006(2)132422005[J]2006(3)5643[J]2006(1)19442005[J]2005(5)9045[J]2005(6)3646[J]2005(6)51-5347[J]2005(8)25-2748[J]2005(2)61-6249[J]2005(10)127-13250[J]2005(15)6951[J]2005(15)7152[J]2005(4)5953M.Imai.KaizenThekeytoJapan’sCompetitiveSuccess[M]NewYorkRandomHouse1986123-12554Prahalad.C.KG.HamelTheCoreCompetenceoftheCorporation[J]HarvardBusinessReview1990(5)8255G.HamelTheConceptofCoreCommpetence:CompetenceBasedCompetition[M]NewYorkJohnWiley19941656Xu.Q.RChen.JGoo.BPerspectiveofTechnologicalInnovationandTechnology41ManagementinChina[J]Transact