韩国影视文化贸易的成功对中国的启示

韩国影视文化贸易的成功对中国的启示摘要在经济全球化的进程中，世界文化贸易额增长势头迅猛。在文化产业中，影视业在文化产业中发展较为成熟、突出，其在国际贸易中所占的比重大小不仅直接关系到文化产业的发展态势，而且对于整个国家经济增长也起着非常重要的作用。影视产品作为典型的文化产品，不仅能为输出国带来巨大的经济效益，而且以其生动形象的形式内容传播着输出国的价值观与生活方式，并带动相关产业的发展。增强各国的影视文化贸易实力已经是当今世界的大势所趋。中国作为贸易顺差大国，影视文化贸易却处于逆差，影视文化市场尚未完善，体制还不成熟，存在着许多的问题有待解决。本文正是基于此，运用产业竞争力相关理论比较分析了我国与韩国影视文化产业的国际竞争力并借助韩国影视文化贸易成功的经验给我国影视文化产业的发展以及如何扩大我国影视出口贸易提出几点建议。本文首先介绍了当今世界影视文化贸易的现状，并阐述了影视文化产业的基本概念；其次梳理了韩国影视文化贸易的发展历程，深入剖析韩国影视文化贸易成功的经验；再次，厘清了中国影视文化贸易发展的历程和现状，并分析了中国影视文化贸易正面临的困境；最后通过对韩国的借鉴提出促进中国影视文化贸易发展的对策。关键词：影视文化产业影视文化贸易产业竞争力启示IITheEnlightenmentofKorea’sSuccessinFilmandTelevisionCulturalTradetoChinaABSTRACTIntheprocessofeconomicglobalization,theworldculturaltradevalueisgrowingrapidly.Intheculturalindustry,filmandtelevisionindustryisrelativelymature,prominentinthedevelopmentofculturalindustry,itsproportionininternationaltradenotonlydirectlyrelatestothedevelopmenttrendofculturalindustry,butalsoplaysaveryimportantroleintheeconomicgrowth.ofwholecountry.Asthetypicalculturalproduct,thefilmandtelevisionproductnotonlycanbringhugeeconomicbenefitsforexportingcountry,alsospreadthevalueandwayoflifeoftheexportingcountrywithitsvividformandcontent,thusdrivingthedevelopmentofrelevantindustries.Toenhancethenationalfilmandtelevisionculturaltradestrengthrepresentsthegeneraltrend.Asthepoweroftradesurplus,China'sfilmandtelevisionculturaltradeisdeficit,andthefilmculturalmarketisnotyetperfect,thesystemisnotyetmature,therearemanyproblemstoberesolved.Thispaperisexactlybasedonthis,byusingtherelatedtheoriesofindustrialcompetitiveness,comparesandanalyzestheinternationalcompetitivenessbetweenChinaandSouthKoreafilmculturalindustry,andwiththehelpofsuccessfulexperienceofKoreafilmculturaltrade,thispaperputsforwardseveralsuggestionsonthedevelopmentofChinesefilmandtelevisionculturalindustry,aswellashowtoexpandtheChinesefilmexporttrade.Itexpoundsthebasicconceptofmovieandtelevisionculturalindustry;Secondly,itsortsoutthedevelopmenthistoryofKoreafilmculturaltrade,andmakesadeepanalysisonthesuccessfulexperienceofKoreafilmculturaltrade;Thirdly,thispaperclarifiesthehistoryandcurrentsituationofChinesefilmculturaltradedevelopment,andanalyzesthedilemmafacedbyChinesefilmculturaltrade;Finally,thispaperputsforwardthecountermeasurestopromotethedevelopmentofChinesefilmandtelevisionculturaltradebythereferencetoSouthKorea.KEYWORDS:filmandtelevisionculturalindustry,filmandtelevisionculturaltrade,industrycompetitiveness,enlightenmentIII韩国影视文化贸易的成功对中国的启示目录一、绪论...........................................................................................................................................1（一）背景...............................................................................................................................1（二）研究目的与意义...........................................................................................................1二、影视文化产业及贸易概述.......................................................................................................2（一）影视文化产业概念.......................................................................................................2（二）影视文化贸易概念.......................................................................................................2三、中韩影视文化贸易发展历程、现况及其原因.......................................................................3（一）韩国影视文化贸易发展历程及现况...........................................................................3（二）韩国影视文化贸易成功的原因...................................................................................4（三）中国影视文化贸易发展历程及现况...........................................................................5（四）中国影视文化贸易逆差的原因...................................................................................7四、中国影视文化贸易未来发展方向...........................................................................................9（一）提高影视文化产业的国际竞争力...............................................................................9（二）减少文化折扣.............................................................................................................10（三）政府支持.....................................................................................................................10结论................................................................................................................................................10参考文献.........................................................................................................................................10IVTheEnlightenmentofKorea’sSuccessinFilmandTelevisionCulturalTradetoChinaContents1.Introduction....................................................................................................................................11.1Background..........................................................................................................................11.2Researchpurposeandsignificance......................................................................................12.Anoverviewoffilmandtelevisionculturalindustryandtrade...................................................22